Greater Than is the culmination of what I’ve loved most over my two decades of experience. I am a constant learner and have spent my career understanding the problems and opportunities of complex categories and technologies (Design and Fintech SaaS, Multiple CPG categories) in key global markets. I am passionate about helping cross-functional teams succeed and know that collaboration across Brand and Product strategy unlocks the full potential to drive growth.

Lead the product strategy and collaborated with design and engineering teams to deliver features and achieve quarterly objectives for GoDaddy Studio mobile app.Enhanced the capabilities of GoDaddy Studio app, resulting in increased monthly active users to 1.3 million and integration of automation for daily workflows including creation Automation.Provided strategic consulting to various teams such as Customer Engagement, GTM, and PMM to ensure alignment across all levers.

Successfully managed the integration of Over into GoDaddy, rebranding and ensuring a smooth customer migration.Led Customer Engagement and Product Marketing functions resulting in increased M1 retention by 25% through the establishment of a successful Nurture program.

Led successful brand repositioning, product marketing strategy and revised fundraising materials to increase impact and reach.Directed the evolution of our platform from a self-service design tool into a creative impact delivery platform. Oversaw all marketing operations including ASO, ASA, In-app engagement, Social and Content marketing.Delivered measurable results through effective brand development strategies.

Developed and implemented Sanlam Indie's Brand and Product marketing strategy, leading to the successful launch of the company's first DTC insurance product.Leveraged my full range of skills as a start-up CMO to bring our digital Insurance industry disruptor to market.Provided key contributions to product strategy, partnership strategy, measurement framework development, and operationalized all marketing activity whilst managing an internal creative studio and crucial supplier relationships.

Visa Inc :overseeing Global brand positioning, Global sponsorship activity as well as US product marketing.Bacardi: overseeing Global brand and creative development for Bacardi, Grey Goose etc etc

Company Director and BBDO South Africa board member.Charged with shaping the organisational strategy, culture and creative delivery of the business.Directly responsible for strategy function across two offices and making sure creative work actually works.

Leading the strategy discipline at the agency across a variety of client categories and brands including Johnson and Johnson, Distell and Mars.

New Business and Strategic development in specialist digital agency for clients including Warner Bros and Moo.com. Founder member of www.ideabounty.com (During operation, the worlds largest crowdsourcing platform for advertising ideas).

I was lucky to cut on my teeth on some great brands like VW, Audi , SAB miller , Amex ,Castrol etc.I was trained / specialised in E-CRM (it was a thing then) so was straddling the real world /digital world divide before Facebook friends existed. That was fun.