As the Officer in Charge (OIC) of dairy and frozen product categories, I oversee comprehensive sales operations, ensuring efficiency across multiple functions, including:1) Inventory & Logistics Management: Manage inventory and coordinate second-leg transportation, ensuring timely delivery of goods to distributors.2) Sales Strategy & Planning: Develop and execute sales strategies aimed at expanding retail presence, boosting sales, and optimizing distribution through retailers and Distributors3) Branch Operations: Facilitate the branch's operations with an annual turnover exceeding ₹60 crore, focusing on improving market share and profitability.4) Market Expansion & Distributor Network: Spearhead efforts to expand into new markets, appoint distributors, and strengthen rural market coverage.5) BTL Marketing & Product Promotions: Plan and implement below-the-line (BTL) marketing activities, product drives, and awareness campaigns to enhance product visibility and consumer engagement.6) Route Planning: Ensure efficient route planning for dispatching goods, improving delivery times and coverage.

Semistructured interview of 67 HoReCa outlets discussing challenges and Terms& conditions to join LOTSExecuted Descriptive Market Basket Analysis using Apriori Algorithm to find association strengths between Classes and created Algorithm for Predictive and Differential Market Basket Analysis for Recommendations EnginePerfomed RFM analysis to create segmentation of customers based on Frequency and Monetary value and devised strategies to convert low frequency, low value cust to high freq, high value customers

Conducted Internal and helped facilitating external audits like SEDEX, BRCCoordinated planning with production manager of producing 2000-3000kg/day fabric