Relationship management for key retail and brand accounts including Aldi Stores, Tommy Gun's Original Barbershop (Australia and Canada), Price Attack and Beiersdorf (Elastoplast). Main responsibilities are to manage, retain and develop each account by delivering exceptional work against client business objectives and needs. I developed three new accounts through clients moving to new businesses and wishing to retain our services. Key achievements:- Built outstanding relationships with clients which delivered strong financial performance for the business – exceeded targets over last two years delivering revenue in excess of $5m - Developed unique range of retail fixtures from concept to installation in three months for new concept store for main client – success has led to export of the concept to Canada - Turned a competitive threat from ex-SPOS employees into a 3-year supply agreement in two countries- Won large tenders in both 2016 and 2017 for global grocery client- Helped key client undertake a full brand rejuvenation mid 2018 and reposition them in the market- Converted client referral into an ongoing account with world famous cosmetics brand- Doubled revenue of healthcare client by delivering concept which key retail customer loved and rolled out to all stores

Appointed to set up and oversee $1m+ nationwide instore campaign for consumer electronics giant Samsung, plus advise on best practice for other client accounts. Following the success of the campaign we were asked to set up parallel campaigns for other key divisions.Key achievements:- Grew Samsung business into a highly profitable account and extended reach into four product categories - Managed delivery of weekly activity for over 60 consecutive weeks in over 100 retail stores across Australia delivering over 50,000 product sales and significant ROI - Delivered campaign for global Telco promoting prepaid services- Pitched and won new account in September 2013 with another major consumer electronics brand

Freelance assignments at award winning agencies BMB Neon, Why Not and The Lounge focusing on pitch work plus proposals for existing clients. I worked until Christmas 2011 then travelled through Central America and New Zealand for nine weeks on the way to Sydney. Whilst looking for a full time position I worked into a brand experience agency assisting with strategy and ideation for national and local campaigns.

Clients - AirAsia, Cancer Research UK, Nestle, COI/Department of HealthKey achievements:- Built on-going relationship with Kuala Lumpur based AirAsia and produced innovative activity which exceeded targets. Work included taking over the huge atrium at Westfield London in May 2011, an event at the Broadgate Circle in the City of London to celebrate their first-year anniversary of flying into London and leveraging their sponsorship of the British MotoGP and F1 team (Team Lotus) at Silverstone in 2010 and 2011. The account win and initial project was achieved solely through building a relationship via the phone and email as client was based in Kuala Lumpur- Produced multi layered campaign for Nestle covering events (BBC Good Food, Grand Designs Live, Taste), in store and shopping centre activations integrating product demos, promotions, sponsorship and social media. Over 4,600 Dolce Gusto coffee machines were sold during the campaign and loyal brand advocates created - Created nationwide campaign for Cancer Research UK and developed bespoke data capture/payment software and EDM/social elements – over 6,000 live sign-ups and validated on-line uplift ranging from 50-57% per location- Full responsibility for COI/DoH account which had many stakeholders - delivered 5 large scale national campaigns, exceeded gross profit targets and appointed to an annual contract two years’ running - Reduced the key measure of Cost Per Acquisition for COI/DoH tobacco control account to make F2F the second most cost-effective channel for recruiting quitters (3x more effective than DM and 4x more than direct TV)- Created training programme to up-skill core staff for COI/DoH to fill resource gap with local NHS services

Clients (direct or via agency partner) - Muller (9 month roadshow), Hershey's, PruHealth, Carbon Trust, Leffe, Woodford Reserve, Capital Radio, Walls and Richmond Sausages

Campaigns managed - Flora Pro-Activ, Virgin Trains, Samsung Cameras, Diet Coke, Aftershock, Bulleit Bourbon, Party Poker, Andrex Day Out with Steven Gerrard and Eat Natural for leading agencies Mash Marketing, ID, and Kreate