Pallavi Nanda Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Mumbai, Maharashtra, India

Bengaluru, Karnataka, India

1. Taking complete ownership for a portfolio of accounts – Standard and High Value advertisers.2. Reviewing every account in the portfolio in complete detail to understand the current level of performance.3. Engaging with advertisers/in-country Account Manager to understand their advertising goals and expectations from the program.4. Leading kickoff calls with advertisers and drives discussion using a preset agenda, as and when necessary.5. Flawlessly executing end-to-end ad optimization, liaising with key internal and external stakeholders.6. Analyzing account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet clients’ KPIs.7. Analyzing data trends and creating. keywords lists, bids and budget suggestions; gathering and analyzing data at account/campaign/industry level.8. Monitoring and communicating campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns.9. Working with Account Management, Sales & Marketing and Product teams to identify and solve issues blocking.

Hyderabad, Telangana, India

1. 1 year of experience in Digital marketing (worked for US client, AdRoll) as AnalystExtensive experience in handling the issues related to campaign launching and serving2. Identification of needs for the better performance of the campaigns and optimizing accordinglyInteracting with advertisers via live chats, and emails to help them resolve ongoing issues with their account and providing optimization tips for the performance. 3. On boarded new advertisers by assisting them in setting up the account from the scratch4. Worked on special projects like, optimizing campaigns based on the existing campaign set-up (for hand-picked SMB advertisers) and pilot projects on new products before launch 5. Training new hires, assessing them to check on the knowledge and providing feedback to managers6. Handing queue (work flow) by delegating the work to team members and assisting team with the difficult tasks7. Sessions with Product Managers (client) to provide feedback on existing and new products. Helped in fixing major bugs and provided tips on enhancing the UI8. Familiar with most of the digital marketing solutions available9. Capable to plan and launch advertising campaigns to reach the advertising goals of the business

Hyderabad, Telangana, India