Santanu Das

Santanu Das Email and Phone Number

General Manager, Head - Digital Marketing Strategy and Performance Marketing @ HGS Interactive
Mumbai, MH, IN
Santanu Das's Location
Navi Mumbai, Maharashtra, India, India
Santanu Das's Contact Details

Santanu Das personal email

About Santanu Das

• 16 years of experience in Digital Marketing Consulting, SEO, SEM, Social Media, Digital Analytics, Performance Marketing & Campaign Management with B2B / B2C companies. • 5 years of experience of co-founding and running my own bootstrapped Digital Marketing Agency. Worked with various industry verticals including FMCG, manufacturing, professional services companies, hospitality, education, automobile, etc.• Digital Marketing Trainer for 3 years. Trained 30+ students in Digital Marketing and enabled them to create a career across different verticals of the digital world. Conducted various seminars and workshops in digital marketing across colleges in West Bengal. Jharkhand & Assam with an accumulated bandwidth of 400+ students.• Trained various corporates and their PR teams on the technicalities of Digital Marketing and educated business stakeholders in understanding the value of Digital by conducting rigorous training sessions and workshops.Specialties are:• Digital Marketing Consulting, Strategy, Planning & Implementation• Digital On-boarding and Activation Programs • Client Servicing and Performance Management • Websites: Design conceptualization and ideation with proper call-to-action A/B testing to increase conversions.• SEO / SEM: Search Engine Optimization, PPC Campaigns, Planning & Execution• Social Media Marketing: Campaign Management including maintaining content calendars and driving awareness with a mix of organic and paid campaigns across multiple social media channels• Digital Analytics: Configuration, Audit, Solution Design, Analysis & Reporting• CMS: Wordpress, WooCommerce, Shopify, Joomla• Content Marketing: Web Content Creation, Blogging, Article Writing, Infographics Creation, PowerPoint Presentations, etc.• Market Research: Qualitative & Quantitative Research, SWOT Analysis, Market Segmentation, Competitor Analysis

Santanu Das's Current Company Details
HGS Interactive

Hgs Interactive

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General Manager, Head - Digital Marketing Strategy and Performance Marketing
Mumbai, MH, IN
Website:
hgsinteractive.com
Employees:
189
Santanu Das Work Experience Details
  • Hgs Interactive
    General Manager, Head - Digital Marketing Strategy And Performance Marketing
    Hgs Interactive
    Mumbai, Mh, In
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  • Hgs Interactive
    Deputy General Manager, Head - Strategy & Solutions, Digital Marketing
    Hgs Interactive Nov 2023 - Present
    Mumbai, Maharashtra, India
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  • Hgs Interactive
    Deputy General Manager, Head Of Digital
    Hgs Interactive Jun 2022 - Feb 2024
    Navi Mumbai, Maharashtra, India
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  • 16Two
    Head Of Department, Client Servicing
    16Two Jun 2021 - Jun 2022
    Malaysia
     Heading the entire Client Servicing Department of almost 20 people Managing day-to-day strategy and project management for all clients under 16TWO High focus on Performance Planning and delivery of KPIs for all client projects and campaigns Responsible for increasing the turnover of the company via new client acquisition and growing business with existing clients Introducing new ad-tech for clients and exploring opportunities beyond Google & Facebook to give our clients the best mix of all that is digital to enhance performance Directly involved in management decisions to align core values of the agency, day-to-day operations and overall building the business
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  • 16Two
    Senior Client Partner
    16Two Mar 2019 - May 2021
    Malaysia
     Holding an Account Director Role and managing/managed some key portfolio of clients in 16TWO, namely Honda Malaysia, Kurnia Insurans, Kenanga, Domino's MY, Petronas Dagangan, Garmin, Lamsoon, EcoWorld Properties, GamudaLand, Baba's, Paramount Properties, Securities Commission, ViewQwest, King Living, Modenas, and others. Digital Marketing Strategist and Campaign Planner Media focused role with high attribution to digital media and performance Structured Media Planner for all accounts under the portfolio Search Engine Marketing Expert with Key Focus on Conversion Driven Performance Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram and Social Media Ads best practices Strategically inclined towards Ad technologies and digital practices Manage a Team of Digital Marketing Experts and Liaise with various department within the agency to deliver the best results
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  • Roundchillies
    Partner
    Roundchillies Nov 2015 - Mar 2021
    Kolkata Area, India
     Co-founded a bootstrapped Digital Marketing Agency Worked with various national and international clients for their digital marketing requirements Provided end-to-end Digital Marketing Services to clients across industries including FMCG, manufacturing, professional services companies, hospitality, education, automobile, etc. Managed a team of Digital Marketers, Web Developers, & Graphic Designers to deliver client projects Worked as the Chief Strategist for all client projects and digital marketing programs Managed budgets for marketing, operations, and technology Managed recruitment and developed employees to support business growth  Featured twice in the StartupCity Magazine by Siliconindia, once among the “10 Best Marketing and Research Startups in 2016” and then among the “Top 50 startups to work for in 2017”
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  • Immc
    Digital Marketing Trainer
    Immc Jul 2015 - Feb 2019
    Kolkata Area, India
     Working as a faculty & digital marketing trainer Facilitating the institute to increase the awareness of Digital Marketing as a career option for the next generation, by speaking in various colleges and performing seminars and workshops.
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  • Collatebox Inc.
    Digital Marketing Consultant
    Collatebox Inc. Sep 2014 - Sep 2015
    Kolkata Area, India
     Worked as a Freelance Digital Marketing Consultant handling all PPC and Social Media Paid Campaigns, starting from budgeting, ad creation, and PPC management, ad positioning and reporting. Scripting and production of Product Workflow videos. Management of all Social Media accounts, conceptualizing and creating regular posts and engaging with users on social media channels. Conducted full-fledged Email Marketing campaigns for customer acquisition and branding. Managed an external SEO agency who overlooked regular SEO activities and coordinated with them to devise an SEO plan for increasing web traffic and lead generation.
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  • Torry Harris Business Solutions
    Senior Executive - Social Media Marketing
    Torry Harris Business Solutions Jul 2013 - Aug 2014
    Bengaluru Area, India
     Responsible for increasing the credibility of Torry Harris in the digital world - by working on the Social Media channels, Website and SEO. Redesigned the entire THBS website giving it a modern outlook and added fresh content Implemented a fully function careers section on the THBS website Implemented SEO for entire website for targeted keywords that increased web traffic by 30% Wrote high quality technical blog posts to increase website traffic Conducted internal blog competitions to increase employee contribution for the website Managed all Social Media communications and postings on Facebook, Twitter, YouTube, LinkedIn, Slideshare, Scribd, Pinterest, etc. Co-ordinated the entire Mobile World Congress 2014 event participation of Torry Harris, starting from event registration to stall setup Co-ordinated a THBS event held in Vienna, Austria from planning to creating web registration forms and LinkedIn campaigns to attract new registrants. Managed a team of web developers to handle all website activities
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  • Collatebox Inc.
    Marketing Analyst
    Collatebox Inc. Sep 2011 - Jun 2013
    Bangalore
     Worked closely with the Founders & streamlined all business and product marketing activities from planning to delivery Developed programs to frame and track competitive landscape, understand target markets and identify market insights to create initial product strategies and go-to-market activities Directly interacted with early adopters, discussed product offerings and conducted requirement analysis Enabled single page beta landing site, conducted A/B testing and successfully tested positioning statement Planned and implemented overall SEO strategy from scratch. Acquired Google PR of 3 within 6 months of website inception, acquired more than 100,000 web visitors leading to 10,000+ beta registrations within 1 year. Generated more than 3,000 back links through white hat SEO techniques Initiated Social Media strategies across various channels (Twitter, Facebook, LinkedIn, etc.) with targeted messaging Developed original content for Company Blog, Articles, Forums, Quora, Slideshare for targeted business audience Conducted Inside Sales via Email campaigns, directly interacted and engaged with early customers, and provided active support to all product users Did User Profiling with detailed analyses on early users which helped to improve user segmentation and enhance value propositions. Performed timely web analytics to track visitor conversion and product usage Managed a marketing team and actively co-ordinated with product development team and senior managers
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  • Wolf Frameworks
    Marketing Analyst
    Wolf Frameworks Jun 2011 - Jun 2013
    Bangalore
     Implemented overall SEO strategy. Increased Google PR from 1 to 4, increased 200% web traffic and achieved first page ranking across search engines for several relevant, high volume keywords Generated content for company websites and blog. Created and edited marketing collateral for the website and various web and print media Helped the company to win several more industry awards and mentions such as Gartner Cool Vendor in Platform-as-a- Service for 2011 among others
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  • Wolf Frameworks
    Marketing Evangelist
    Wolf Frameworks Sep 2010 - May 2011
    Bangalore
     Initiated SEO and implemented various Social Media strategies Targeted new leads, recruited new partners, delivered sales presentations and provided active sales support Increased company visibility in national and international markets.
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  • Handsfree Networks
    Business Development Executive / Pre-Sales Consultant
    Handsfree Networks May 2009 - Sep 2010
    Bangalore
     Streamlined strategic planning & conducted competitor analysis with thorough market research and data analysis Planned and executed SEO guidelines for corporate website; focused on keyword Introduced channels for Social Media Marketing and built it from scratch; achieved strong, visible web presence through Blogging, Facebook, LinkedIn and Twitter Managed corporate website, added and improved web content Developed brochures, datasheets, case studies, user guides and sales presentations aimed towards a business audience Implemented and maintained CRM tool and managed customer accounts
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  • Magnasoft Consulting India Pvt. Ltd.
    Marketing Trainee
    Magnasoft Consulting India Pvt. Ltd. Oct 2008 - Nov 2008
    Bangalore
    MBA Internship for 2 months.Conducted Market Research and Analysis of the potential market of geographic map data and navigational devices in the B2C sector bringing out the awareness and challenges of the existing and currently used maps.
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Santanu Das Skills

Seo Social Media Marketing Digital Marketing Online Marketing Web Analytics Market Research Analytics Sem Blogging Google Analytics Marketing Business Strategy Google Adwords Lead Generation Product Marketing Search Engine Optimization Search Engine Marketing

Santanu Das Education Details

Frequently Asked Questions about Santanu Das

What company does Santanu Das work for?

Santanu Das works for Hgs Interactive

What is Santanu Das's role at the current company?

Santanu Das's current role is General Manager, Head - Digital Marketing Strategy and Performance Marketing.

What is Santanu Das's email address?

Santanu Das's email address is me****@****ail.com

What schools did Santanu Das attend?

Santanu Das attended Marshall University, Visvesvaraya Technological University, Assembly Of God Church, St. Vincents' High & Technical School.

What are some of Santanu Das's interests?

Santanu Das has interest in Social Media, Web Marketing, Reading, Online Marketing, Life, Digital Photography, User Experience, Web Applications, Web Design, Blogging.

What skills is Santanu Das known for?

Santanu Das has skills like Seo, Social Media Marketing, Digital Marketing, Online Marketing, Web Analytics, Market Research, Analytics, Sem, Blogging, Google Analytics, Marketing, Business Strategy.

Who are Santanu Das's colleagues?

Santanu Das's colleagues are Soumik Chatterjee, Sharath Simha, Shubhangi Hire, Samitha Kuppayya Kharvi, Chika Onyeka, Arman Khan, Ankita Sameer.

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