Santanu Das Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Navi Mumbai, Maharashtra, India

Malaysia

 Heading the entire Client Servicing Department of almost 20 people Managing day-to-day strategy and project management for all clients under 16TWO High focus on Performance Planning and delivery of KPIs for all client projects and campaigns Responsible for increasing the turnover of the company via new client acquisition and growing business with existing clients Introducing new ad-tech for clients and exploring opportunities beyond Google & Facebook to give our clients the best mix of all that is digital to enhance performance Directly involved in management decisions to align core values of the agency, day-to-day operations and overall building the business

Malaysia

 Holding an Account Director Role and managing/managed some key portfolio of clients in 16TWO, namely Honda Malaysia, Kurnia Insurans, Kenanga, Domino's MY, Petronas Dagangan, Garmin, Lamsoon, EcoWorld Properties, GamudaLand, Baba's, Paramount Properties, Securities Commission, ViewQwest, King Living, Modenas, and others. Digital Marketing Strategist and Campaign Planner Media focused role with high attribution to digital media and performance Structured Media Planner for all accounts under the portfolio Search Engine Marketing Expert with Key Focus on Conversion Driven Performance Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram and Social Media Ads best practices Strategically inclined towards Ad technologies and digital practices Manage a Team of Digital Marketing Experts and Liaise with various department within the agency to deliver the best results

Kolkata Area, India

 Co-founded a bootstrapped Digital Marketing Agency Worked with various national and international clients for their digital marketing requirements Provided end-to-end Digital Marketing Services to clients across industries including FMCG, manufacturing, professional services companies, hospitality, education, automobile, etc. Managed a team of Digital Marketers, Web Developers, & Graphic Designers to deliver client projects Worked as the Chief Strategist for all client projects and digital marketing programs Managed budgets for marketing, operations, and technology Managed recruitment and developed employees to support business growth  Featured twice in the StartupCity Magazine by Siliconindia, once among the “10 Best Marketing and Research Startups in 2016” and then among the “Top 50 startups to work for in 2017”

Kolkata Area, India

 Working as a faculty & digital marketing trainer Facilitating the institute to increase the awareness of Digital Marketing as a career option for the next generation, by speaking in various colleges and performing seminars and workshops.

Kolkata Area, India

 Worked as a Freelance Digital Marketing Consultant handling all PPC and Social Media Paid Campaigns, starting from budgeting, ad creation, and PPC management, ad positioning and reporting. Scripting and production of Product Workflow videos. Management of all Social Media accounts, conceptualizing and creating regular posts and engaging with users on social media channels. Conducted full-fledged Email Marketing campaigns for customer acquisition and branding. Managed an external SEO agency who overlooked regular SEO activities and coordinated with them to devise an SEO plan for increasing web traffic and lead generation.

Bengaluru Area, India

 Responsible for increasing the credibility of Torry Harris in the digital world - by working on the Social Media channels, Website and SEO. Redesigned the entire THBS website giving it a modern outlook and added fresh content Implemented a fully function careers section on the THBS website Implemented SEO for entire website for targeted keywords that increased web traffic by 30% Wrote high quality technical blog posts to increase website traffic Conducted internal blog competitions to increase employee contribution for the website Managed all Social Media communications and postings on Facebook, Twitter, YouTube, LinkedIn, Slideshare, Scribd, Pinterest, etc. Co-ordinated the entire Mobile World Congress 2014 event participation of Torry Harris, starting from event registration to stall setup Co-ordinated a THBS event held in Vienna, Austria from planning to creating web registration forms and LinkedIn campaigns to attract new registrants. Managed a team of web developers to handle all website activities

Bangalore

 Worked closely with the Founders & streamlined all business and product marketing activities from planning to delivery Developed programs to frame and track competitive landscape, understand target markets and identify market insights to create initial product strategies and go-to-market activities Directly interacted with early adopters, discussed product offerings and conducted requirement analysis Enabled single page beta landing site, conducted A/B testing and successfully tested positioning statement Planned and implemented overall SEO strategy from scratch. Acquired Google PR of 3 within 6 months of website inception, acquired more than 100,000 web visitors leading to 10,000+ beta registrations within 1 year. Generated more than 3,000 back links through white hat SEO techniques Initiated Social Media strategies across various channels (Twitter, Facebook, LinkedIn, etc.) with targeted messaging Developed original content for Company Blog, Articles, Forums, Quora, Slideshare for targeted business audience Conducted Inside Sales via Email campaigns, directly interacted and engaged with early customers, and provided active support to all product users Did User Profiling with detailed analyses on early users which helped to improve user segmentation and enhance value propositions. Performed timely web analytics to track visitor conversion and product usage Managed a marketing team and actively co-ordinated with product development team and senior managers

Bangalore

 Implemented overall SEO strategy. Increased Google PR from 1 to 4, increased 200% web traffic and achieved first page ranking across search engines for several relevant, high volume keywords Generated content for company websites and blog. Created and edited marketing collateral for the website and various web and print media Helped the company to win several more industry awards and mentions such as Gartner Cool Vendor in Platform-as-a- Service for 2011 among others

Bangalore

 Initiated SEO and implemented various Social Media strategies Targeted new leads, recruited new partners, delivered sales presentations and provided active sales support Increased company visibility in national and international markets.

Bangalore

 Streamlined strategic planning & conducted competitor analysis with thorough market research and data analysis Planned and executed SEO guidelines for corporate website; focused on keyword Introduced channels for Social Media Marketing and built it from scratch; achieved strong, visible web presence through Blogging, Facebook, LinkedIn and Twitter Managed corporate website, added and improved web content Developed brochures, datasheets, case studies, user guides and sales presentations aimed towards a business audience Implemented and maintained CRM tool and managed customer accounts

Bangalore

MBA Internship for 2 months.Conducted Market Research and Analysis of the potential market of geographic map data and navigational devices in the B2C sector bringing out the awareness and challenges of the existing and currently used maps.

Mba, Marketing

Be, Electronics & Communication

Isc, Science

Icse, Science