With 3 years of experience in eCommerce and digital marketing, I have real-time exposure to changing marketing dynamics and the ability to stay ahead of trends. I have a strong creative and analytical sense in idealization, conceptualization, and execution. I have remained committed to getting to know my clients thoroughly to achieve the highest possible results. My expertise includes getting work done (by myself and others) and maintaining an eagle's eye on the results. Aside from that, my work experience has taught me to enjoy playing with numbers, colors, shapes, and words, which has aided my brainstorming.My skills include Amazon and Social Media Marketing, Website Interface Analysis, eCommerce Campaign Management, Multi-channel marketing, Budgeting, Digital Strategy, Social Media Marketing, Content Marketing, Performance Marketing, Influencer Marketing, Creative Problem-solving, Creative Strategy, Display Advertising, Analytics and Ads Management, and Customer-sentiment Analysis.
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Amazon Category ManagerDan RiverKarachi, Pk -
Amazon Brand ManagerEcom Genesis | Amazon Marketing & Supply Chain Agency Jan 2024 - PresentKarāchi, Sindh, PakistanMeasure brand performance against target KPIs, whilst keeping close to margin, and provide regular monitoring of brand performance across multiple markets.Drive initiatives to increase sales, reduce costs, increase margin, and drive traffic & conversion rate of acquired products.Analyze data to identify trends, opportunities, and areas for improvement to elevate the brand's performance on Amazon.Coordinate with the graphics team to optimize listing images and EBC to enhance visual… Show more Measure brand performance against target KPIs, whilst keeping close to margin, and provide regular monitoring of brand performance across multiple markets.Drive initiatives to increase sales, reduce costs, increase margin, and drive traffic & conversion rate of acquired products.Analyze data to identify trends, opportunities, and areas for improvement to elevate the brand's performance on Amazon.Coordinate with the graphics team to optimize listing images and EBC to enhance visual appeal and increase conversion rates.Monitor & optimize listings to maintain ranks, increase conversions, and organic sales share.Coordinate with Amazon Seller Support to resolve cases related to listings, inventory, and fees.Create shipping plans to ensure timely delivery to FBA centers, maintaining optimal stock levels.Collaborate with internal teams to develop effective strategies and stay up to date with the latest Amazon strategies.Monitor and optimize PPC campaigns regularly for enhanced performance.Generate and analyze reports related to sales, inventory, and advertising performance.Conducted A/B testing of different ad creatives and strategies to improve return on investment (ROI). Show less
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Amazon Ppc ManagerEcom Genesis | Amazon Marketing & Supply Chain Agency Jun 2023 - Dec 2023Karāchi, Sindh, PakistanConducted keyword research to identify potential keywords for PPC campaigns and product listings.Set up and manage PPC campaigns to drive traffic and boost sales.Plan and monitor budgets, and manage PPC campaigns daily by optimizing keywords, placements, and negating bleeders.Edit and review ad copy and text to ensure the maximum ROI.Create and analyze marketing report in order to take data driven decisions achieve maximum productivity.Collaborate with brand manager and… Show more Conducted keyword research to identify potential keywords for PPC campaigns and product listings.Set up and manage PPC campaigns to drive traffic and boost sales.Plan and monitor budgets, and manage PPC campaigns daily by optimizing keywords, placements, and negating bleeders.Edit and review ad copy and text to ensure the maximum ROI.Create and analyze marketing report in order to take data driven decisions achieve maximum productivity.Collaborate with brand manager and other stakeholders to align advertising strategies with brand goals. Show less
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Associate Product ManagerUtopia Deals Apr 2022 - May 2023Karāchi, Sindh, PakistanDeveloped compelling Amazon product listings with engaging titles and keyword-rich detailed descriptions to enhance visibility.Optimize listing images for improved visual appeal and better conversion rates.Implements SEO strategies and conducted keyword research to boost product visibility on Amazon.Coordinated with suppliers, create shipment plans to ensure a smooth and timely flow of inventory.Set up, managed, and optimized Amazon PPC campaigns to drive traffic and boost… Show more Developed compelling Amazon product listings with engaging titles and keyword-rich detailed descriptions to enhance visibility.Optimize listing images for improved visual appeal and better conversion rates.Implements SEO strategies and conducted keyword research to boost product visibility on Amazon.Coordinated with suppliers, create shipment plans to ensure a smooth and timely flow of inventory.Set up, managed, and optimized Amazon PPC campaigns to drive traffic and boost sales.Regularly monitored campaign performance and conducted A/B testing of ad creatives to improve ROI.Generate and analyze reports on sales, inventory, and advertising performance.Continuously research relevant keywords and stay updated on industry trends and search algorithm changes.Monitor market conditions to adapt strategies and optimize performance.Provided recommendations for product improvements or new product ideas. Show less -
Amazon Account AssociateQuadrazon Jun 2021 - May 2022Karāchi, Sindh, PakistanDeveloped and executed comprehensive Amazon product listing advertising strategies.Conducted in-depth market research to identify high-value keywords, driving ROI-driven campaigns.Stayed abreast of Amazon PPC trends, best practices, and algorithm changes.Collaborated with cross-functional teams for aligned campaign objectives.Provided regular performance reports with insights and optimization recommendations.Monitored and managed advertising budgets for efficient fund… Show more Developed and executed comprehensive Amazon product listing advertising strategies.Conducted in-depth market research to identify high-value keywords, driving ROI-driven campaigns.Stayed abreast of Amazon PPC trends, best practices, and algorithm changes.Collaborated with cross-functional teams for aligned campaign objectives.Provided regular performance reports with insights and optimization recommendations.Monitored and managed advertising budgets for efficient fund allocation and profitability.Identified and implemented innovative advertising opportunities to meet KPIs.Managed inventory levels and pricing for maximum profitability and product availability. Show less
Muhammad Usman Khan Education Details
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Marketing -
Statistics -
Pre-Engineering -
Usman Public School SystemComputer Science
Frequently Asked Questions about Muhammad Usman Khan
What company does Muhammad Usman Khan work for?
Muhammad Usman Khan works for Dan River
What is Muhammad Usman Khan's role at the current company?
Muhammad Usman Khan's current role is Amazon Category Manager.
What schools did Muhammad Usman Khan attend?
Muhammad Usman Khan attended Karachi University, Karachi University, Govt. College For Men, Nazimabad, Usman Public School System.
Who are Muhammad Usman Khan's colleagues?
Muhammad Usman Khan's colleagues are Moutaz Anwer, John Littleton, Syed Obaid Ullah.
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Muhammad Usman Khan
Devsecops | Docker & Kubernetes | Network & System Admin | Elastic Stack Expert | Linux & Firewall Config | Scripting & Logs Parsing | Aws Certified Solutions Architect | Cicd & Git | Iac | Terraform | Jenkins | AnsibleRawalpindi -
Muhammad Usman Khan
Pakistan -
MUHAMMAD USMAN KHAN
Karāchi
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