Vanessa C.

Vanessa C. Email and Phone Number

Demand Generation Lead @ Apono
New York, NY, US
Vanessa C.'s Location
New York, New York, United States, United States
About Vanessa C.

With over 6 years of work experience in marketing, I am passionate about creating and executing innovative strategies that drive revenue, growth, and customer satisfaction. I have a master's degree in integrated marketing from New York University, and I am skilled in online marketing, content marketing, and Google Analytics. I am currently a Global Marketing Manager at G-MEO, a leading provider of international education opportunities for students and professionals.In my current role, I have increased revenue by more than 300% during the COVID-19 pandemic by creating successful go-to-market strategies and developing a new product with C-level executives, sales team, and product development team. I have also enhanced website traffic by 172% by creating effective content strategies, website structure, content tagging, PPC campaigns, paid ads, and online events; and continually optimizing campaigns by analyzing regular traffic reports. I have developed full-year marketing calendars, branding decisions, budget plans, discounts policies, pricing strategies, customer segmentation, lead scoring, and events to meet revenue goals by working closely with different departments. I am a collaborative, creative, and data-driven marketer who thrives in a fast-paced and dynamic environment. I am always eager to learn new skills, explore new markets, and deliver value to the organization and its customers.

Vanessa C.'s Current Company Details
Apono

Apono

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Demand Generation Lead
New York, NY, US
Vanessa C. Work Experience Details
  • Apono
    Demand Generation Lead
    Apono
    New York, Ny, Us
  • Coro
    Demand Generation Marketing Manager
    Coro 2022 - Present
    Chicago, Illinois, Us
    Drove revenue growth by implementing Account-Based Marketing (ABM) strategies, creating high-impact marketing automation workflows, and designing nurturing programs tailored to key industry sectors.
  • G-Meo Global Maximum Educational Opportunities
    Global Marketing Manager
    G-Meo Global Maximum Educational Opportunities 2021 - 2022
    New York, New York, Us
    • Increase revenue by more than 300% during the COVID-19 pandemic by creating successful go-to-market strategies and developing a new product with C-level executives, sales team, and product development team. • Enhance website traffic by 172% by creating effective content strategies, website structure, content tagging, PPC campaigns, paid ads, and online events; and continually optimize campaigns by analyzing regular traffic reports. • Develop full-year marketing calendars, branding decisions, budget plans, discounts policies, pricing strategies, customer segmentation, lead scoring, and events to meet revenue goals by working closely with different departments.• Increase sign-up rate and conversion rate by writing effective marketing automation campaigns. • Segment customers by analyzing explicit data, customers’ behaviors, scoring leads and write customers personas. • Build an international marketing team across US & China and develop regular evaluation policy and coaching system.• Supervise marketing team and monitor digital content to ensure consistent branding message & the quality of content.• Grow business with B2B partners by developing partner & channel marketing, webinars, and advocacy campaigns. • Generated 1000% more impressions by managing digital channels from U.S. and China.
  • G-Meo Global Maximum Educational Opportunities
    Digital Marketing Specialist
    G-Meo Global Maximum Educational Opportunities Jun 2019 - Oct 2021
    New York, New York, Us
    • Elevated brand perception and delivered 320% more impressions by successfully rebranding the company and promoting programs' value through social media, email blasts, display ads, paid search, and website.• Increased email open rate by 40% and click-through rate by 33% by designing engaging email templates, automated email marketing strategies, workflows, and drip campaigns; and continually optimizing campaigns through A/B testing.• Led a year-long project with B2B partner and provided satisfying numbers of impressions, engagements, and leads. • Upgraded website with the tech department to make it more user-friendly and set up for retargeting ads. • Increased customer database by 560% designing email opt-in campaigns, landing pages, effective forms, and events.• Designed all marketing materials, including ads copies, website, email templates, brochures, banners, posters, white-paper, case studies, webinars, and all marketing collaterals.
  • G-Meo Global Maximum Educational Opportunities
    Marketing Coordinator
    G-Meo Global Maximum Educational Opportunities Nov 2018 - Jun 2019
    New York, New York, Us
    • Increased conversion rate 25% by collaborating with different departments and creating marketing strategies, promotion campaigns, competitor analysis, partner research, and market research.• Forecasted and monitored sales trends via statistical analysis and gathering of consumer and competitor data.• Worked with sales team to deliver metrics, create content, hold events to increase customer engagement rate.• Developed social media channels, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, and WeChat.
  • Elite Traveler | Elite Luxury Publishing, Inc.
    Crm Marketing Coordinator
    Elite Traveler | Elite Luxury Publishing, Inc. Aug 2018 - Nov 2018
    New York, Ny, Us
    • Improved conversion rate by developing effective segmentation strategies and leads coring formulas on Salesforce.• Supported the sales team to meet revenue goals by designing media kits, pitching, and campaigns for direct ad sales.• Managed ad spaces, placements, and deliverables for B2B clients and provided monthly ads performance reports. • Increased social media followers and post impressions by developing attractive content calendar, captions, and posts.• Managed large email database on Pardot and designed automation campaigns targeting B2B and B2C leads. • Developed new revenue resources by creating affiliate marketing programs and co-branding events with the sales team.
  • Industry Global Nyc
    Marketing Strategy Consultant
    Industry Global Nyc Nov 2017 - Jun 2018
    New York City, New York, Us
    - Increased revenue by developing marketing strategies focusing on digital footprint through social media (WeChat, Facebook, Instagram, YouTube), SEO/SEM, email marketing, and display ads.- Optimized campaigns by using A/B testing, and made recommendations for clients by cultivating data insights. - Enhanced 23% website traffic, conversion rate by 27%, and generated 30% more new leads by managing website including SEO/SEM, content development, graphic design, and optimization.- Led a team and managed a runway show in New York fashion week which resulted in quality performance and draw public attention to the client’s brand by developing and executing detailed work plans, including schedule planning, model fitting, casting, and coordinating venue, music, makeup artists, photographers, mass media, and VIP guests.
  • Dynasty Auction International (Antique And Art Auction House)
    Marketing Intern
    Dynasty Auction International (Antique And Art Auction House) Sep 2017 - Nov 2017
    - Managed and upgraded database segmentation to accurately target contacts by using MailChimp and Salesforce, and segmented high-valued customers for the company by running customer live-time value calculation. - Increased leads by 25% and improved customer experience by developing, implemented, tracked and optimizing digital marketing campaigns including email marketing, website management and social media. - Coordinated events and seminars, and successfully manage operation by keeping an accurate and timely record of events traffic and building relationship with customers.- Reduced marketing spending 60% by moving all traditional marketing collateral to in-house; single-handedly designed collateral in both English and Chinese targeted to desired demographic & geographic customers.
  • International Brand Investment Corporation (Ibic)
    Social Media Intern
    International Brand Investment Corporation (Ibic) May 2017 - Aug 2017
    New York, Ny, Us
    - Increased sales 12% and brand awareness by developing and implementing social media strategies for both US and Chinese markets with content calendars with posts, fashion news, press releases with continual optimization testing of time and content.- Supported the team to initiate culturally relevant and impactful campaigns that connect with consumers in China. - Identified opportunities through research and analysis of relevant market trends, customer segmentation, competitive activity and the needs and behaviors of agencies.
  • Sachi Masuda / Independent Costume And Wardrobe Stylist.
    Film Produciton House Intern
    Sachi Masuda / Independent Costume And Wardrobe Stylist. Dec 2016 - Feb 2017
    - Assistant to help with various aspects of film production, including production preparation, casting, communication, various organizational and logistical tasks, research, stock footage, and music rights.- Communicated with departments in film production and followed up actors’ schedules and profiles to improve the film shooting procedure.- Overseeing the post-production and computer tracking of videos, writing customer support documentation, organizing files, and managing workflows to meet the deadlines.
  • Formosa Marine & Insurance Service Co.
    Account Manager
    Formosa Marine & Insurance Service Co. Jun 2014 - Aug 2016
    - Improved customer experience and relationship with clients in different countries by developing email marketing campaign, phone marketing and PR works.- Drove the revenue growth 14% by Negotiating with SOP Insurance Company and customizing claims for clients to create new income opportunities.- Conduct market research and customer analysis to help company explored new clients and market.- Completed multi-task including managing schedule, meeting, database, follow up claim procedures and administration support.
  • King Team Co., Ltd
    Product Designer
    King Team Co., Ltd Jul 2012 - Sep 2014
    - Assisted designers to build products and spare parts by Solid Work.- Developed new product line in business art and culture goods.- Had responsibility to communicate with other departments and clients.
  • Art Emperor Technology & Culture Co., Ltd
    Editorial Marketing Intern
    Art Emperor Technology & Culture Co., Ltd Jun 2012 - Aug 2012
    - Updated and managed the company’s website and released art press weekly.- Provided software support in Photoshop, Illustrator and Adobe Premiere.- Assisted Auction events and served as a customer representative with a friendly and positive attitude.- Support the team to execute email campaign and update CRM database.

Vanessa C. Skills

Geographic Information Systems Microsoft Word Customer Service Social Media Adobe Photoshop Adobe Illustrator Indesign Final Cut Pro Sketchup Solidworks Salesforce.com Hubspot Statistical Data Analysis Keynote Zoho

Vanessa C. Education Details

  • New York University
    New York University
    Integrated Marketing
  • Harrisburg University Of Science And Technology
    Harrisburg University Of Science And Technology
    Data Processing And Data Processing Technology/Technician

Frequently Asked Questions about Vanessa C.

What company does Vanessa C. work for?

Vanessa C. works for Apono

What is Vanessa C.'s role at the current company?

Vanessa C.'s current role is Demand Generation Lead.

What schools did Vanessa C. attend?

Vanessa C. attended New York University, Harrisburg University Of Science And Technology.

What skills is Vanessa C. known for?

Vanessa C. has skills like Geographic Information Systems, Microsoft Word, Customer Service, Social Media, Adobe Photoshop, Adobe Illustrator, Indesign, Final Cut Pro, Sketchup, Solidworks, Salesforce.com, Hubspot.

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