Vanessa C. Email & Phone Number

New York, Ny, Us

Chicago, Illinois, Us

Drove revenue growth by implementing Account-Based Marketing (ABM) strategies, creating high-impact marketing automation workflows, and designing nurturing programs tailored to key industry sectors.

New York, New York, Us

• Increase revenue by more than 300% during the COVID-19 pandemic by creating successful go-to-market strategies and developing a new product with C-level executives, sales team, and product development team. • Enhance website traffic by 172% by creating effective content strategies, website structure, content tagging, PPC campaigns, paid ads, and online events; and continually optimize campaigns by analyzing regular traffic reports. • Develop full-year marketing calendars, branding decisions, budget plans, discounts policies, pricing strategies, customer segmentation, lead scoring, and events to meet revenue goals by working closely with different departments.• Increase sign-up rate and conversion rate by writing effective marketing automation campaigns. • Segment customers by analyzing explicit data, customers’ behaviors, scoring leads and write customers personas. • Build an international marketing team across US & China and develop regular evaluation policy and coaching system.• Supervise marketing team and monitor digital content to ensure consistent branding message & the quality of content.• Grow business with B2B partners by developing partner & channel marketing, webinars, and advocacy campaigns. • Generated 1000% more impressions by managing digital channels from U.S. and China.

New York, New York, Us

• Elevated brand perception and delivered 320% more impressions by successfully rebranding the company and promoting programs' value through social media, email blasts, display ads, paid search, and website.• Increased email open rate by 40% and click-through rate by 33% by designing engaging email templates, automated email marketing strategies, workflows, and drip campaigns; and continually optimizing campaigns through A/B testing.• Led a year-long project with B2B partner and provided satisfying numbers of impressions, engagements, and leads. • Upgraded website with the tech department to make it more user-friendly and set up for retargeting ads. • Increased customer database by 560% designing email opt-in campaigns, landing pages, effective forms, and events.• Designed all marketing materials, including ads copies, website, email templates, brochures, banners, posters, white-paper, case studies, webinars, and all marketing collaterals.

New York, New York, Us

• Increased conversion rate 25% by collaborating with different departments and creating marketing strategies, promotion campaigns, competitor analysis, partner research, and market research.• Forecasted and monitored sales trends via statistical analysis and gathering of consumer and competitor data.• Worked with sales team to deliver metrics, create content, hold events to increase customer engagement rate.• Developed social media channels, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, and WeChat.

New York, Ny, Us

• Improved conversion rate by developing effective segmentation strategies and leads coring formulas on Salesforce.• Supported the sales team to meet revenue goals by designing media kits, pitching, and campaigns for direct ad sales.• Managed ad spaces, placements, and deliverables for B2B clients and provided monthly ads performance reports. • Increased social media followers and post impressions by developing attractive content calendar, captions, and posts.• Managed large email database on Pardot and designed automation campaigns targeting B2B and B2C leads. • Developed new revenue resources by creating affiliate marketing programs and co-branding events with the sales team.

New York City, New York, Us

- Increased revenue by developing marketing strategies focusing on digital footprint through social media (WeChat, Facebook, Instagram, YouTube), SEO/SEM, email marketing, and display ads.- Optimized campaigns by using A/B testing, and made recommendations for clients by cultivating data insights. - Enhanced 23% website traffic, conversion rate by 27%, and generated 30% more new leads by managing website including SEO/SEM, content development, graphic design, and optimization.- Led a team and managed a runway show in New York fashion week which resulted in quality performance and draw public attention to the client’s brand by developing and executing detailed work plans, including schedule planning, model fitting, casting, and coordinating venue, music, makeup artists, photographers, mass media, and VIP guests.

- Managed and upgraded database segmentation to accurately target contacts by using MailChimp and Salesforce, and segmented high-valued customers for the company by running customer live-time value calculation. - Increased leads by 25% and improved customer experience by developing, implemented, tracked and optimizing digital marketing campaigns including email marketing, website management and social media. - Coordinated events and seminars, and successfully manage operation by keeping an accurate and timely record of events traffic and building relationship with customers.- Reduced marketing spending 60% by moving all traditional marketing collateral to in-house; single-handedly designed collateral in both English and Chinese targeted to desired demographic & geographic customers.

New York, Ny, Us

- Increased sales 12% and brand awareness by developing and implementing social media strategies for both US and Chinese markets with content calendars with posts, fashion news, press releases with continual optimization testing of time and content.- Supported the team to initiate culturally relevant and impactful campaigns that connect with consumers in China. - Identified opportunities through research and analysis of relevant market trends, customer segmentation, competitive activity and the needs and behaviors of agencies.

- Assistant to help with various aspects of film production, including production preparation, casting, communication, various organizational and logistical tasks, research, stock footage, and music rights.- Communicated with departments in film production and followed up actors’ schedules and profiles to improve the film shooting procedure.- Overseeing the post-production and computer tracking of videos, writing customer support documentation, organizing files, and managing workflows to meet the deadlines.

- Improved customer experience and relationship with clients in different countries by developing email marketing campaign, phone marketing and PR works.- Drove the revenue growth 14% by Negotiating with SOP Insurance Company and customizing claims for clients to create new income opportunities.- Conduct market research and customer analysis to help company explored new clients and market.- Completed multi-task including managing schedule, meeting, database, follow up claim procedures and administration support.

- Assisted designers to build products and spare parts by Solid Work.- Developed new product line in business art and culture goods.- Had responsibility to communicate with other departments and clients.

- Updated and managed the company’s website and released art press weekly.- Provided software support in Photoshop, Illustrator and Adobe Premiere.- Assisted Auction events and served as a customer representative with a friendly and positive attitude.- Support the team to execute email campaign and update CRM database.

Master'S Degree, Integrated Marketing

Master'S Degree, Data Processing And Data Processing Technology/Technician