Meg Clark Email and Phone Number

• Designed and implemented comprehensive GTM strategies in alignment with goals, budgets, and markets • Established and managed detailed plans for campaign launches, setting clear milestones, tracking progress, and ensuring timely delivery• Executed campaigns across various channels (email, webinar, conferences, paid social, and paid media). Analyzed campaign performance, identified trends, and optimized campaigns to exceed KPIs• Lead cross-functional teams effectively, fostering collaboration and clear communication between marketing, sales, product, and other stakeholders• Translate performance metrics and campaign data into actionable insights that shape marketing programs and strategies• Collaborate with current clients to plan, market, and facilitate webinars that both demonstrate the work of our clients and showcase the effectiveness of our product• Increased marketing metrics, including demo requests and sales accepted opportunities, by an average of 70% over prior performance

• Designed and implemented comprehensive GTM strategies in alignment with goals and target markets • Created and executed a marketing plan for CONNECTED, higher education’s largest student success conference, recruiting 250 registrants and influencing over $300k in new contracts in one month• Project managed colleagues across sales, creative, and content to execute strategies and drive sales • Consistently overperformed on lead generation and email performance goals• Trained a direct report in executing marketing tasks, building relationships, and learning marketing strategic planning

• Developed effective copy for email campaigns that communicated the impact of EAB’s Navigate technology on overall student success • Drove registration to in-person and virtual events for higher education leaders• Wrote copy for, designed, and deployed up to 4 emails a week to email lists consisting of various titles at higher education institutions• Conducted A/B testing of messaging to improve response and conversion rates• Analyzed data to monitor and optimize campaigns and create and deliver campaign performance reports

• Liaise directly with senior leaders across 76 higher education institutions to help clients drive value from current EAB research memberships• Partner with three Member Success Strategic Leaders to create and execute service strategies & campaigns• Compile data for internal stakeholders in preparation for interactions with members using Salesforce, Marketo, WebTrends, and Google Alerts to ensure they are aware of all relevant information• Write emails and hold phone calls with members to schedule conversations with Strategic leaders and provide additional support between interactions

• Plan a social media calendar on Facebook and Instagram for a psychotherapy practice to demonstrate activity to potential clients• Use social media marketing tools to create and maintain the company’s brand• Interacted with customers and other stakeholders via the company’s social media accounts• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities

• Planning and executing company presence at DC Pride Festival• Creating, scheduling, and posting social media posts• Designing and sending marketing and development emails to multiple segments• Generating and monitoring customer lists for email segmentation• Orchestrating a patron committee to assist with distribution of promotional materials

• Researching groups outside of the current audience to contact with performance information• Creating and executing plans for audience development and outreach• Communicating with artists to ensure their information is reflected accurately in printed materials• Strategizing how best to engage with and reward subscribers to increase their connection to the theatre

• Processing and completing ticket orders for patrons using Tessitura• Creating subscriptions to multiple shows and accommodating specific subscriber requests• Maintaining a thorough knowledge of shows in the Season in order to assist patrons in selecting the performances most interesting to them • Reviewing system reports and editing information to ensure system accuracy

• Answered calls to complete ticket sales for patrons.• Maintained database with accurate patron contact information and history.• Served as Box Office Manager for select weekend performances.• Communicated effectively with a diverse group of patrons and artists. • Read and recorded weekly surveys and reporting feedback to staff.

Master Electrician August 2014 – 2017• Gained skills in leadership and planning while working on a team with students of varying ages and skill levels.• Executed tasks within a strict time frame and in high-pressure situations.• Completed projects on which minimal information is given by asking questions or experimenting with known techniques.• Produced and maintained paperwork and work lists.

• Ran an ETC Element during tech and all shows. • Hung and focusing for each of the three shows.• Instructed general technicians during light hangs.

• Worked with Marketing professionals to create images to post on various social media accounts. • Gained customer service skills by receiving calls from and making calls to subscribers and previous group customers.• Created databases of consumers and surveys to gauge customer satisfaction at each of the three venues operated by Richmond CenterStage.• Assisted in the management of several private and corporate functions to ensure the success of the event and the satisfaction of those in attendance.

• Two summers of intern experience• Sold over eight thousand town issued permits to residents.• Analyzed and reported daily revenue inflow consisting of cash, credit card, and check payments.• Recorded and processed work requests for residents.• Streamlined office protocol by assisting permanent staff with Microsoft Office and incorporating it into office routine.