Exceptional experiences have been a common thread throughout Meg’s 20+ year career - starting on the ground floor of CID Presents and eventually setting out on her own to found VADA’s predecessor BWG. With obsessive attention-to-detail, Meg has emerged as the experiential go-to for discerning brands like Cartier, Louis Vuitton, and the Grammy’s as well as artists like Pharrell, Foo Fighters and Blink 182 - all turn to Meg and team to ensure best-in-class experiences.
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Co-Founder At VadaVada May 2023 - PresentEast & WestVADA is a global agency that produces brand defining moments.Events that don’t just affect the people who attend, but that are experiences that ripple through media, culture, and people. VADA is trusted by some of culture’s most relevant brands to build the experiences they share with consumers. Our team has a proven track record of conceiving, creating and executing experiences that amplify every aspect of a marketing plan. -
Co FounderBwg Apr 2014 - PresentGreater Los Angeles AreaFestivals | Touring | Special Events Pharrell Willams worldwide touring EXO - EXOPLANET #2 - The EXO'luXion - North American Tour, ProducerBlink 182 Air + Style Festival Los AngelesRose Bowl Stadium TEDx - Ironwood State Prison Blythe, CAPepsi Summer Solstice - Jacksonville, WY - Malibu, CA - Saint Louis, MOCoachella Valley Music & Arts Festival - Indio, CAPemberton Music Festival - Pemberton, BCTomorrow World - Chattahoochee Hills, GACarolina Rebellion - Charlotte, NCNorthern Invasion - Somerset, WILouder Than Life Fest- Louisville, KYAfterShock Festival - Sacramento, CACamp Flog Gnaw - Los Angeles, CAAfroPunk LA - Los Angeles, CA -
Tour ManagerPharrell Williams Feb 2015 - PresentPreviously Road Manager/Production Coordinator World Tour 2015 Promo
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Headliner Artist Relations CoordinatorCoachella Mar 2010 - PresentHeadliner Artist Relations Coordinator (March 2011 – Present)-Worked with headliners to ensure their Coachella experience was successful for all of their daily Production and or Band needs.Hospitality Coordinator (March 2010- April 2010)-Coordinated and fulfilled riders for over 130 artists and handled all artist hospitality needs on-site. Facilitated and advanced trucking for hospitalitystorage and organized hospitality storage areas.Production Assistant-Entered staff credentials, employee information, catering, press credentials into festival manager and assisted in creation of staff and patron guides.
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Production Coordinator/Assistant Tour ManagerBlink 182 Jul 2011 - PresentHonda Civic Tour 2011Voodoo Festival 2011Mini December Tour Run 2011Europe 2012USA Fall Tour 2012Advance Summer 2013
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Tour ManagerTravis Barker Jul 2012 - 2017
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Road ManagerSelena Gomez 2013 - 2014Canadian Tour 2013European Tour 2013USA Tour 2013
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Tour ManagerTransplants May 2013 - Jul 2013
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Production And Backstage CoordinatorSlayer 2010 - 2013Jagermeister Music TourSoundwave 2011 AustraliaEuropean Carnage 2011World Painted Blood Tour South America 2011
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CastingOnset Productions Oct 2007 - 2011-Bobby Flay, Food Network - Casting Director-Casting Coordinator for MTV shows including MTV Woodie Awards, The Hills, Making The Band, Jack Ass, Miley Cyrus New Years, MTV Spring Break Miami, etc. Game Show Network: Newlyweds
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Director Of Marketing And Integrated SalesCid Entertainment Feb 2009 - Jun 2010Greater New York City Area-Coordinated all aspects of event production including design of VIP packages, budget creation, operational planning, hiring and management of staff,travel logistics, advancing w/ artists and venues, continuous communication w/ all agencies involved to ensure program deliverable’s were met withoutexceeding proposed budgets. Actively seeking new business.-Managed and coordinated all rooming list details, reviewed and negotiated hotel contracts ranging from 1 event with 50 rooms to a large festival with over 600 rooms.Executive Assistant-Created and maintained staff and vendor database, responsible for management of office, mail, hired & managed intern staff, manage calendar and schedule of CEO.
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Marketing Manager And Advertising CoordinatorMetal Edge & Metal Maniacs (Zenbu Media Llc.) Feb 2008 - Feb 2009Greater New York City AreaMarketing Manager (February 2008- February 2009)-Developed and sold sponsorship programs for tours, single festivals, including Metal Masters Tour (Judas Priest, Heaven & Hell, Motorhead, Testament), Rock the Ink (Godsmack, Killswitch Engage), In Flames, Mudvayne, Desert Rock Festival, LocoSouth, New England Metal and Hardcore Festival, etc.-Coordinated with promotional staff of major labels, band managers, and promoters to develop trades for contests, merchandise, advertising, etc. including Century Media, Razor and Tie, Epic, Roadrunner, Metal Blade, etc.-Increased subscribers within target demographics by creating and executing promotional efforts using social networking sites, and coordinating marketing campaigns.Advertising Coordinator (February 2008- February 2009)-Expanded sales across platforms with Zenbu web properties, event sponsorships, additional titles and creative marketing campaigns for managed accounts.-Hired and managed all interns for Zenbu Media LLC.
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Tour ManagerHexerei 2002 - 2006Booked travel arrangements, merchandising sales, organized promotions, contract management & negotiation, on-site coordination.
Frequently Asked Questions about Meghan Dieter
What company does Meghan Dieter work for?
Meghan Dieter works for Vada
What is Meghan Dieter's role at the current company?
Meghan Dieter's current role is Co-founder at VADA & BWG.
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Meghan Dieter
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