Meg Drumm Email & Phone Number

Rosemont, Il, Us

As the Marketing Director at the American Academy of Orthopaedic Surgeons (AAOS), I play a pivotal role in shaping and executing the marketing strategy for the organization's programs and services. Reporting to the Chief Marketing Officer (CMO), I oversee comprehensive promotional efforts that align with AAOS's mission and drive revenue impact.Initially focused on promoting the world's largest orthopedic gathering, the AAOS Annual Meeting, my role quickly evolved. In November 2023, I assumed leadership of the marketing team, steering a talented group of marketers and external partners.With a strategic approach and focuses on relationship-building and delivering measurable results, I lead the team in launching successful omni-channel marketing campaigns. These initiatives not only amplify AAOS's mission but also contribute significantly to revenue-generating facets of the organization.

Rosemont, Il, Us

Act as brand manager for the AAOS Annual Meeting to successfully position it as the premier flagship orthopaedic event and communicate its benefits to motivate attendance, engagement, and participation in support of business goals and to enhance loyalty.

Chicago, Illinois, Us

The mission of ACAAM is to promote academic excellence and leadership in addiction medicine. As Director of Membership and Marketing, my primary responsibility was to work with the Membership Committee to establish and launch a successful membership program for ACAAM.Key accomplishments included:- Contributed to the design and launch of ACAAM's individual and institutional membership program. Established pricing, benefits, and user application experience by optimizing MemberClicks AMS software.- Created and implemented multichannel membership launch marketing campaign. Efforts resulted in achieving 125% of annual membership dues revenue goals and acquiring 82% of all accredited addiction medicine fellowship programs as dues-paying members within first three months of launch.

Coordinated the membership, certification, journal, conference, educational offering, and individual giving marketing efforts for the Association of Rehabilitation Nurses (ARN); its certification arm, the Rehabilitation Nursing Certification Board (RNCB); and its charitable giving arm, the Rehabilitation Nursing Foundation (RNF).Key accomplishments included:- Developed and implemented integrated marketing plans to support ARN tent pole events, including annual conference, Nurses Month, Certified Nurses Day, and more.- 2020 conference digital marketing campaign achieved 35% increase in the average email open rate and a digital ad strategy that generated attributable registration conversions totaling $20k return on investment.- Certified Nurses Day 2021 digital marketing plan contributed to 52% increase in new web audience compared to previous year’s campaign and 240% increase in social media engagement during week of campaign compared to baseline average.- Responsible for all event branding collateral including serving as the final sign-off on event campaign email, print, and digital advertising collateral.- Designed, implemented certification marketing plan with goal of rapidly growing the program. One-year post launch, ARN certification revenue was forecasted 30% higher than 2020 and 5% higher than pre-pandemic 2019.- Created and implemented comprehensive membership recruitment and retention marketing plan. Led team toward improving membership retention by 8% in first 8 months of 2021 compared to 2019 numbers. Lapsed member automated email campaign resulted in 3% conversion rate of previously lapsed members rejoining in first 2 months of campaign run.- Led strategic overhaul of association blast email program. Efforts resulted in 23% increase in average email open rates, 47% increase in clicks, and 60% drop in unsubscribes in first year.

Chicago, Il, Us

Association Management Center (AMC) is a full-service management company that also provides outsourced services. For more than 40 years, AMC has built a reputation of caring, trust, and long-term commitment among its association partners.As a Senior Manager of Marketing & Communications at AMC, I had the opportunity to work with several client accounts and primarily overseeing the marketing, communications, and membership programs for the American Academy of Pain Medicine (AAPM), AAPM Foundation, the Association of Rehabilitation Nurses (ARN), the Rehabilitation Nursing Certification Board (RNCB), and the American College of Academic Addiction Medicine (ACAAM).

Columbia, Maryland, Us

Served as Director of Marketing & Communications for the American Academy of Pain Medicine (AAPM) and the American Academy of Pain Medicine Foundation (AAPMF). Responsible for the Academy's marketing efforts, including direct management of the membership and marketing team members. Served as staff liaison to various AAPM committees, task forces, and shared interest groups. Key accomplishments included:- Successfully led association rebranding efforts, which aligned with a full web redesign project. - Established AAPM's social media marketing plan, resulting in a 50%+ increase in followership and nearly a 200% increase in post impressions and profile visits in its first year.- Managed AAPM media relations efforts, including placing op-eds, letters to the editor, and AAPM leader comments in publications such as The New York Times, CNN, The Chicago Tribune, and MedPage Today, among others.- Led annual conference branding and marketing efforts, including the adoption of digital advertising tools that drove a quadrupling of conference web traffic from 2017 to 2020.

Chicago, Il, Us

Served as Executive Director and worked directly with physician leadership to manage daily operations of the Southern Thoracic Surgical Association (STSA) and Women in Thoracic Surgery (WTS). Managed operating budgets totaling $1.4M annually, membership bases of approximately 1,500 and governance structures of approximately 60 surgeon leaders.

Chicago, Il, Us

Provided administrative support to five affiliate organizations managed by The Society of Thoracic Surgeons, serving three managing staff persons and five volunteer leadership bodies. Maintained and optimized use of CRM databases. Responsible for project managing scholarship programs for residents and medical students. Created and administered surveys; analyzed results to make strategic, data-driven decisions.

Chicago, Il, Us

Coordinated direct mail, e-mail, and social media marketing campaigns for The Society of Thoracic Surgeons and successfully implemented the use of marketing plans.

Participated in a rotational program with training in print production, customer service, accounting, estimating, purchasing, and project management in a fast-paced manufacturing environment. Recruited, interviewed, and on-boarded new employees in-line with corporate practices. Built meaningful relationships and worked side-by-side with co-workers at every level of company, from hourly staff to management executives.

Boca Raton, Florida, Us

Knocked doors, cold called, persevered through the challenging life of a door-to-door saleswoman. Succeeded in obtaining sales goals (rain or shine).

Madison, Wi, Us

Provided administrative support to orientation office. Delivered costumer service and acted as face of UW-Madison brand to new/prospective students and their parents. On Wisconsin!

Master Of Business Administration (Mba), Marketing, Management

Ba, Business, Communications, French