Meg Ferillo Email & Phone Number

Columbus, Ohio, United States

• Coaches and mentors a team on the core product suite to expand and diversify CMM's portfolio by prioritizing most impactful research and design opportunities, and supports the Product Enablement Team to improve the ways of working and culture for employees within the Product Organization.• Partners with Executive Leadership, Design, Product, Engineering, Data, Marketing, and Customer Success to identify knowledge gaps in our understanding of products and service experiences, and leads… Show more • Coaches and mentors a team on the core product suite to expand and diversify CMM's portfolio by prioritizing most impactful research and design opportunities, and supports the Product Enablement Team to improve the ways of working and culture for employees within the Product Organization.• Partners with Executive Leadership, Design, Product, Engineering, Data, Marketing, and Customer Success to identify knowledge gaps in our understanding of products and service experiences, and leads and presents high visibility projects as UX, Research, Employee, and Culture SME.• Leads strategic and continuous discovery efforts using mixed methods approaches to explore and identify potential product opportunities, while player-coaches designers and more junior researchers on evaluative research initiatives using a diverse set of approaches.• Led a team that designed and launched a Research Repository to mitigate duplicative work, house historical data, and evangelize research throughout organization.• Utilizes a toolbox of frameworks to customize and facilitate effective, efficient workshops with diverse audiences with key outcomes in mind.• Serves as a thought leader within the company by championing data influenced product development as a Senior Researcher and employee satisfaction as Co-Chair of the Culture Crew within a growing organization. Show less

Columbus, Ohio, United States

• Partner with Design, Product, Engineering, Analytics, Marketing, and Customer Success to identify knowledge gaps in our understanding of product and service experience • Guide discovery efforts using generative research methods to explore and identify potential product opportunities• Lead evaluative research initiatives using a diverse set of approaches including contextual inquiry, remote and in-person moderated interviews, unmoderated testing, A/B testing, card sorting, and… Show more • Partner with Design, Product, Engineering, Analytics, Marketing, and Customer Success to identify knowledge gaps in our understanding of product and service experience • Guide discovery efforts using generative research methods to explore and identify potential product opportunities• Lead evaluative research initiatives using a diverse set of approaches including contextual inquiry, remote and in-person moderated interviews, unmoderated testing, A/B testing, card sorting, and surveys• Collaborate with other teams on the creation and maintenance of data-driven personas• Facilitate ideation workshops with key stakeholders to identify innovation opportunities• Collect and synthesize qualitative and quantitative research to inform product strategy and design decision-making• Present key findings and actionable insights to align a wide variety of stakeholders, and build empathy with our users• Serve as a thought leader within the company; champion and enable research within a growing organization Show less

Columbus, Ohio, United States

• Led a multidisciplinary team in the formulation of concepts into strategic roadmaps while partnering with high profile colleagues to ensure alignment.• Designed, executed, and synthesized user research, observations, and testing by means of qualitative and quantitative methods to design insights that inspired ways to address what humans need most.• Balanced business goals with research insights by way of developing artifacts such as user journey maps, site maps, process flows,… Show more • Led a multidisciplinary team in the formulation of concepts into strategic roadmaps while partnering with high profile colleagues to ensure alignment.• Designed, executed, and synthesized user research, observations, and testing by means of qualitative and quantitative methods to design insights that inspired ways to address what humans need most.• Balanced business goals with research insights by way of developing artifacts such as user journey maps, site maps, process flows, user personas, wireframes and low-fidelity prototypes in order to demonstrate and guide vision.• Presented solutions to cross-functional and brand partners by clearly articulating the UX design principles and methodologies that inform the work. Show less

Columbus, Ohio Metropolitan Area

• Developed and managed the strategy and reputation of Civitas Experiential by researching, executing, and analyzing all marketing initiatives to showcase value of the agency and employees.• Managed client relations and internal communications on behalf of Creative Department, including the oversight of RFPs, managing P&Ls, and contract execution.• Cultivated and managed relationships with contractors, vendors, and other agencies including contracting, time cards, financial… Show more • Developed and managed the strategy and reputation of Civitas Experiential by researching, executing, and analyzing all marketing initiatives to showcase value of the agency and employees.• Managed client relations and internal communications on behalf of Creative Department, including the oversight of RFPs, managing P&Ls, and contract execution.• Cultivated and managed relationships with contractors, vendors, and other agencies including contracting, time cards, financial tracking, and reporting.• Created and managed all Creative Team workflow through developing systems for intake, resourcing, development, review, and output processes.• Developed and managed internal Diversity, Inclusion, & Equity Corporate Social Responsibility program to build empathy and strengthen culture.• Served as the expert source of knowledge for multiple, simultaneous key initiatives, while providing up-to-date visibility into current projects and resource utilization while managing work of a multidisciplinary team. Show less

Columbus, Ohio Area

• Developed social media and brand marketing strategies by curating, planning, and managing content while tracking and analyzing trends, competitive landscape, and brand objectives.• Monitored and reported on KPIs of omni-channel campaigns while serving as Team Leader, ensuring pertinent information was communicated, documented and understood by executive leadership, stakeholders, and executing teams.• Led cross functional strategic input on project scope, staff resourcing, and… Show more • Developed social media and brand marketing strategies by curating, planning, and managing content while tracking and analyzing trends, competitive landscape, and brand objectives.• Monitored and reported on KPIs of omni-channel campaigns while serving as Team Leader, ensuring pertinent information was communicated, documented and understood by executive leadership, stakeholders, and executing teams.• Led cross functional strategic input on project scope, staff resourcing, and sequencing and flow of work for Design, Copy, Web, and Brand Studios,• Facilitated effective strategic stakeholder meetings and workshops, including preparing agendas, keeping conversations on-track, and establishing action items and owners. Show less

Columbus, Ohio Area

• Builds Root's proactive and reactive community management strategy, and drives engagement and growth on social media platforms (Facebook, Twitter, Instagram, LinkedIn, App Store, Google Play, Google Business)• Training, managing, and auditing team of Community Managers.• Refines Root's brand voice on digital marketing platforms.• Seeks out and join online conversations around cars, car insurance and other related topics and insert Root into those conversations seamlessly… Show more • Builds Root's proactive and reactive community management strategy, and drives engagement and growth on social media platforms (Facebook, Twitter, Instagram, LinkedIn, App Store, Google Play, Google Business)• Training, managing, and auditing team of Community Managers.• Refines Root's brand voice on digital marketing platforms.• Seeks out and join online conversations around cars, car insurance and other related topics and insert Root into those conversations seamlessly (proactive community management).• Generates, schedules, and manages social media content and copy.• Maintains and grow Root’s Facebook group — the home for Root's most loyal customers.• Administers branded items, including ordering, storing, and distributing swag for employees, customers, and acquisition opportunities.• Represents Root at local events.• Researches and reports on competitor analysis.• Provides consumer insights to Marketing Team. Collaborates with the Customer Service Team to identify and track issues & trends to improve the customer experience. • Manage administrative projects for the marketing team. Show less

Columbus, Ohio Area

• Directed, coordinated, and assessed all events, social media, and traditional and experiential marketing initiatives to promote Pins Mechanical Company, a Rise Brands brand.• Single handedly developed and managed Pins' events program, hosting 1,000+ large and small scale events with a lean but mighty team. Used ethnographic and post-event research to improve processes and offerings.• Developed and executed digital and social media strategy, and analyzed campaign effectiveness,… Show more • Directed, coordinated, and assessed all events, social media, and traditional and experiential marketing initiatives to promote Pins Mechanical Company, a Rise Brands brand.• Single handedly developed and managed Pins' events program, hosting 1,000+ large and small scale events with a lean but mighty team. Used ethnographic and post-event research to improve processes and offerings.• Developed and executed digital and social media strategy, and analyzed campaign effectiveness, using both qualitative and qualitative processes, in order to adjust strategies accordingly.• Managed team P&L and vendor relationships to obtain cost-effective services and products. Show less

Department Of History In The College Of Arts & Sciences

• Supervises administrative activities in a large academic department with over 50 main campus faculty and 130 graduate students• Executive Assistant to the Chair, serving as office manager in absence of department HR Officer• Official contact for alumni & donors while serving as department liaison to the Development Office, & liaison between students & faculty• Content development and design of internal & external communications & promotional material including monthly newsletter… Show more • Supervises administrative activities in a large academic department with over 50 main campus faculty and 130 graduate students• Executive Assistant to the Chair, serving as office manager in absence of department HR Officer• Official contact for alumni & donors while serving as department liaison to the Development Office, & liaison between students & faculty• Content development and design of internal & external communications & promotional material including monthly newsletter and annual magazine• Planned & managed large and small scale events Show less

Educational Studies In The College Of Human Ecology & Education

• Generated academic course materials, correspondence, technical reports, and manuscripts• Coordinated special events within the Department of Educational Studies• Served as information liaison between students and faculty in the Department• Assisted program chairs in the preparation and submission of course offerings to the Office of the Chair

Agriculture & Natural Resouces In Cfaes At Ohio State University Extension

• Developed & maintained the ANR, Tax School, and Ag Law websites• Wrote and designed brochures and promotional items. Hosted content online and tracked vendor process for produced materials• Was Purchasing Card Manager for team, and initiated fiscal transactions in eRequest for purchase orders and payment requests for vendors, locations, and travel. Managed team budget and analyzed expense reports.• Served as key communication representative for OSU Extension's Income Tax Schools'.… Show more • Developed & maintained the ANR, Tax School, and Ag Law websites• Wrote and designed brochures and promotional items. Hosted content online and tracked vendor process for produced materials• Was Purchasing Card Manager for team, and initiated fiscal transactions in eRequest for purchase orders and payment requests for vendors, locations, and travel. Managed team budget and analyzed expense reports.• Served as key communication representative for OSU Extension's Income Tax Schools'. Developed and managed all event logistics including ROS, catering planning, printed and promotional material execution, registration tracking, budget management, and site details at each tax school location around Ohio. Show less

Media Services In The Office Of Distance Education And Elearning

• Completed weekly video production, editing, and streaming for the Center for Continuing Media Education. ​• Assisted in the maintenance of physical video materials • Managed the Secured Media Library’s 6000+ video assets. • Assisted Lead Student Media Specialist with administrative duties in relation to inventory and digital media asset holdings• Assisted in the planning, organization, and completion of various production events for faculty, staff, and students

Bachelor Of Arts (Ba), Sociology

Strong background in Social Psychology, Counseling Education, Gender Studies, Criminology, & Social Work

Specialization, Digital Marketing

This Specialization explores several aspects of the digital marketing environment, including topics such as digital marketing analytics.

Non-Degree, Statistics And Research Methods

Study abroad program. I took Statistics, Polish history, and conducted research with professors at the university. I compared data.

High School Diploma