Meghan Gamble Email & Phone Number

Remote

Remote

Toronto, Canada Area

Analyzing audience data across social media and streaming platforms to build audience profiles for artists and identify opportunities to drive strategic plans Facilitate consumer insights workshops with internal and external stakeholders and deliver “Gen Z” artist positioning document used by marketing, A&R, publicity and promo to develop go-to-market strategies Provide data analysis for the marketing team to better understand our music’s performance in market and identify early opportunities to drive revenue and increase market share Research and identify new opportunities for Sony Music on digital platforms to leverage our content and increase market share and revenue Researching digital advertising practices and opportunities to develop new strategies going forward that better reflect our audience development and revenue goals

Toronto, Canada Area

Executed and developed comprehensive marketing plans with budgets of $5,000 - $200,000 for artists’ album and single releases including digital, traditional and outdoor media buys, in-market artist promotion trips, promotions and contesting, and retail promotionsProject managed releases, working with internal stakeholders, as well as international marketing teams, artist managers and promotersDeveloped and executed on platform marketing strategy that increased Spotify streams for G-Eazy’s “Me, Myself & I” by 25%, becoming one of the first territories to go Platinum with the track, with Canada becoming a top performing market for G-Eazy through the album cycle Developed partnership with Saks Fifth Avenue Canada and Apple Music, celebrating Tom Odell’s Wrong Crowd release. Video content created at the event generated over 1m views, 3m impressions and 160k post clicks on Facebook, and Apple Music promotion drove a 50% week over week increase in sales

Toronto

Executed digital marketing campaigns and managed budgets of $5,000 - $50,000 developing strategy, creative and messaging; monitoring performance; adapting campaigns for Sony’s global artists to the Canadian market; negotiating services and costs Developed content for SMC’s social media channels and managed multiple original video series for SMC’s YouTube channel, developing the concepts, brand and vision. I created over 25 pieces of content that generated 75k views and grew subscribers by 40%Developed social communications plans, strategies and best practices for domestic and international artists

Toronto, Canada Area

Develop relationships with new and existing online media outlets and identify key partners within the digital media landscape for publicity and promotion opportunitiesCreate digital publicity strategies that enhance traditional publicity and marketing effortsWork with department publicists to enhance press schedules and media days with interview opportunities for digital media outletsWork cross-departmentally with marketing and digital marketing teams to develop strategies, including contesting and promotions, that can generate publicity Adapt traditional communication and publicity tools for digital media outlets and identify content that is relevant to the online audience Work with digital partners to develop “champions” for an artist in advance of album releases and traditional marketing and publicity campaignsAssist national media relations on executing media days

Burlington

Managed and created strategic publicity and radio campaigns for album releases, tours and catalogue artistsDeveloped and executed marketing plans for artists, album releases and grant applications Developed content for digital communications including email marketing blasts and newsletters Researched target markets and promotions opportunities for artists and album releasesProject managed domestic and international promotions campaigns for artists and album releases Liaised with artist management to develop third party marketing initiatives for artist development Developed digital marketing strategies for catalogue and current label roster Pro-actively developed new relationships with media in Canada and the U.S. on a project to project basis, including niche media, national and daily print press, alternative press, non-commercial radio including NPR and online media

Executed publicity and specialty radio campaigns for various album releases, tours and special projects for independent Canadian artists. Highlights include national features on AUX Weekly and CMT’s “The Show,” national reviews in Exclaim!, regional reviews in major market dailies like Toronto Star, Vancouver Sun, Winnipeg Free Press, full-page features in major daily and independent weekly papers, feature stories and reviews in long-lead media such as Avenue Magazine and Urban Male Magazine, features and reviews on prominent online properties like Herohill.com and Quickbeforeitmelts.com, and three inclusions on “Best of 2010” lists in the Vancouver Sun, Winnipeg Free Press and Herohill.comProvided consultation and assistance on social media plans and strategies for clients

Developed strategic national press campaigns and secured national coverage for Open Road Recordings’ artistsResearched target audiences and created media lists for national tours and record releases Researched, wrote and edited media pitches, press releases, newsletters, biographiesDeveloped relationships with key journalists and reviewers

Post-Graduate Certificate, Public Relations

Honours, Communication