Meg Gupta

Meg Gupta Email and Phone Number

Revenue-Driven Product Marketing Lead I Growth Analysis & Execution @ Cross River
Meg Gupta's Location
New York, New York, United States, United States
About Meg Gupta

Product marketer and revenue strategist with 10+ years growing PnL. Focused on building customer-centric product roadmaps and cross-functional GTM plans to influence adoption rates and ARR. Skilled in translating technical information across audiences.

Meg Gupta's Current Company Details
Cross River

Cross River

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Revenue-Driven Product Marketing Lead I Growth Analysis & Execution
Meg Gupta Work Experience Details
  • Cross River
    Senior Product Marketing Lead
    Cross River Jan 2024 - Present
    Fort Lee, Nj, Us
    Influencing partnerships and revenue across payments, cards, marketplace lending, and capital markets.
  • Cross River
    Product Marketing Lead, Payments
    Cross River Jun 2022 - Dec 2023
    Fort Lee, Nj, Us
    Technology first bank, embedding finance with proprietary API-driven bank core.Launched PMM function and supported team management. Established webinars, newsletters, and GTM playbook for product + partner launches. Positioned the company as a leader in faster payments, and led product positioning for instant payments, interoperability, COS (bank core technology), and acquiring.Influenced a total of 26 net new opportunities and 18 upsell opportunities carrying $30MM+ revenue. Increased customer engagement by 7% on web, 23% on virtual events, 39% on email. Drove thought leadership presence through 35+ panels, 9+ blogs, and 20+ user stories/case studies. Solidified internal communication processes for real-time feedback loops between sales, product, marketing, & executive teams.
  • Change Machine
    Assistant Director, Growth
    Change Machine Dec 2020 - Jun 2022
    Brooklyn , Ny, Us
    SaaS for financial inclusion, transitioned from nonprofit model to B-corp. Enabled company's 1st international partnership + west coast government contract. Collaborated across teams to close $1.5MM+ in net new revenue, and $5MM in product driven grants.Built financial forecasting models. Worked closely with product to influence roadmap as the voice of the customer.
  • Change Machine
    Manager, Business Development
    Change Machine Sep 2019 - Dec 2020
    Brooklyn , Ny, Us
    Updated product strategies, initiated ABM across 14 verticals, developed new revenue streams resulting in 27 upsell opportunities. Developed custom dashboards for executive team.
  • Elli Saraan
    Founder & Product Lead
    Elli Saraan 2017 - Aug 2019
    Built a jewelry brand from the ground up with a DTC & B2B model (4 retail stores inc. Neiman Marcus). Led 57+ global trade shows. Managed 5 part-time employees. Forged philanthropic partnerships at scale with Conde Nast and Kiva.Generated 23%-35% YoY growth. Private exit.
  • Effy Jewelry
    Product Manager
    Effy Jewelry 2016 - 2016
    New York, Ny, Us
    Established brand in luxury market with diversified business models. Managed product development & client relations for 90+ projects.
  • Divine Jewels
    Associate, New Market Growth Strategy
    Divine Jewels 2012 - 2015
    Start-up in gemstones. Responsible for org wide rebranding initiatives including product positioning, brand identity, and communications strategy to achieve aggressive revenue targets.Determined customer profiles and crafted GTM revenue strategy for B2B and DTC business models. Developed additional revenue streams/lines of business (fine jewelry and antiques) increasing active accounts by 45%. Presented to investors 2-4 times per year.

Meg Gupta Education Details

  • Boston University
    Boston University
    Economics And Business Administration
  • Gia (Gemological Institute Of America)
    Gia (Gemological Institute Of America)
    Product Design & Technology

Frequently Asked Questions about Meg Gupta

What company does Meg Gupta work for?

Meg Gupta works for Cross River

What is Meg Gupta's role at the current company?

Meg Gupta's current role is Revenue-Driven Product Marketing Lead I Growth Analysis & Execution.

What schools did Meg Gupta attend?

Meg Gupta attended Boston University, Gia (Gemological Institute Of America).

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