Meg Phillips Email & Phone Number

Lakeland, Fl, Us

- Manages pursuit process to ensure compliant, compelling, quality proposals, presentations, and client deliverables- Leads large, complex pursuits resulting in contracted “win” sales revenue ranging from $10M-100M+ million in total contract value- Provides strategic and tactical advice and guidance to advise pursuit teams in the design, development, and execution of pre-sales collateral including: proposals, oral presentations, and follow-up communications- Participates in/facilitates pursuit proposal lifecycle planning (e.g., strategy, schedule, compliance, color team reviews, production)- Leads strategic discussion and process to capture and articulate win strategy, competitive differentiators and positioning- Brainstorms solutions providing tactical advice and guidance with the ability to drive strategy and solutions that result in winning submissions.- Provides leadership, coaching, and mentoring across proposal team - Conducts training for pursuit team members, and sales leaders on leading practices, strategic communication, and presentation best practices- Provides quality oversight and guidance to pursuit team members- Contributes to the development and continuous improvement of proposal management processes, strategies, tools, and templates- Develops and maintains proposal and presentation management artifacts (e.g., Microsoft Teams site, schedule, compliance matrix, opportunity team governance model, common language guide, response templates)- Drives schedule and time management of activities associated with the opportunity and address/escalate schedule slippages with Account Teams - writers, section leads, leadership

Lakeland, Florida, United States

Lakeland Vision, Inc. identifies community strengths and weaknesses in order to create and implement a comprehensive, action-oriented plan for the future of the metro Lakeland area. The plan was developed with diverse and broad-based community input and addresses the following focus areas: - Strong and Safe Neighborhoods- Jobs for a Vibrant Economy- Lifelong Education- Activities for a Diverse CommunityIn addition to Lakeland Vision's overall mission, Meg participates in the following sub-committees:- Community Unity: This committee's goal is to bring the community together through awareness and consideration of ALL citizens’ needs. Get to know your neighbor and work on ways to improve Lakeland through collaboration. - Age-friendly Lakeland: This active group is addressing the goal of the citizen’s vision for Lakeland that addresses “seniors.”

As Avertium's Product Marketing Manager, I was responsible for the overall support of Avertium's product launches as well as cross sell initiatives between the Managed Services and Professional Services team. My role included:- Developing Marketing Plans for product launches- Analyzing sales data and identifying opportunities for cross sell- Facilitating cross sell initiatives with strategic marketing campaigns- Leading messaging efforts to articulate our service offerings and differentiation in the marketplace- Consolidating and analyzing competitive research

• Led Highstreet’s Marketing department, reporting directly to Executive VP of Sales & Business Strategy• Strategized with sales and delivery team to establish concrete goals for sales, target markets and our position in the marketplace• Strategized processes for maintenance and updates for all marketing content including case studies, software use-case slides, videos, slide decks, business reviews, competitive differentiators• Managed all planning for corporate events, tradeshows, and sales events• Developed, analyzed, and refined customer experience journeys• Led website rebrand and improvements focusing on user experience, brand, and corporate content• Supported the strategy and execution of corporate marketing campaigns targeted towards Higher Education, K-12, Public Sector, and Non-profit clients• Managed Highstreet’s Oracle Partner Network (OPN) site to ensure the network portrayed accurate and relevant data• Led internal communications strategy focused on executive-level messaging, operational enablement, and strategic vision • Developed external communication strategy to improve efficiency in RFP responses – increased down-select rates by 30%• Developed marketing plan and strategy to support company growth – increased win rates by 25%• Strategized go-to-market strategy leveraging the value of our experts and industry success to equip our sales team and improve win-rates• Managed marketing budget to align with best practices and increase efficiency • Afforded an innovative company rebrand by eliminating unused and excessive expenditures without increasing annual budget allotment• Implemented a complete company, logo, and website rebrand in 2021• Drafted and/or approved all company-wide press releases, blog posts, and newsletters• Reviewed and analyzed CRM solutions to implement• Presented analytical reports to C-Level & VP stakeholders to target strategic changes and improvements

• Led development and improvement of client-facing communications• Managed all responses to RFP’s• Developed sales presentations for clients• Implemented Highstreet’s proposal development process; establishing process improvements and efficiencies that allowed the company to scale their proposal development efforts• Led RFP Management Tool procurement which resulted in the implementation of RFPio as our proposal management solution in 2018• Redesigned proposals and sales presentations• Led strategic competitor analysis project and created a process for collection and review of competitor data• Increased client proposal volume company-wide by 20% from 2018 – 2019 and another 13% in 2020

• Leading Sales Executive covering the Higher Education, Healthcare and Public Sector sales for Highstreet across the US• Territory included the southeast: Florida, Georgia, South Carolina, North Carolina, Tennessee, Alabama, Mississippi, Arkansas, Louisiana as well as strategic accounts for clients nationwide including Oakland, CA, Seattle, WA, Flagstaff, AZ, Hot Springs, AR and Paramus, NJ• Managed pipeline of large scale ($1MM+) sales opportunities for IT consulting• Exceeded annual sales quota every year• Pioneered the first sale of Highstreet’s Continuing Education Bolt-on product, selling and implementing it at the largest Higher Education institution in the state of Florida and the 2nd largest in the United States, Miami Dade College• Responsible for all sales within designated territory and for strategic assigned accounts nationwide• Responsible for creating proposals and responding to all requests for all assigned clients• Responsible for creating sales & marketing plans and updating daily pipeline reports• Responsible for drafting contracts, Statements of work, and Change orders for all current or potential clients to be reviewed by the Highstreet legal team

Tampa, Florida, United States

Lakeland, Florida, United States

• Responsible for marketing support including: creating marketing materials, organizing corporate events, lead gen opportunities, trade show registration and additional marketing tasks• Presentation and documentation lead for MIS, Inc’s Continuing Education technology solution, “ACE” which facilitates the simple 7-step web-enabled process to enroll continuing education students seamlessly bypassing the formal enrollment process in Higher Education.• Led demos of MIS, Inc’s proprietary, PeopleSoft bolt-on application technology, “ACE”• Proposal writer responsible for writing responses to all Requests for Proposals, Information, and/or Quotes• Developed and led in-house Oracle User Productivity Kit (UPK) training for MIS Inc. employees• Led Oracle User Productivity Kit (UPK) training as a consultant for Higher Education and Healthcare clients

Lakeland, Fl

• Responsible for creating corporate marketing materials• Organized corporate events • Managed trade show registration • Designed and developed trade show marketing• Planned corporate and client events• Supported proposal responses as editor and copyright • Supported RFP response management and development

Bachelor'S Degree, Entrepreneurship/Entrepreneurial Studies

Digital Marketing Certificate

Political Science

Activities and Societies: Pre-Law Minor, focus in English Composition, Women's College Basketball