Meg White Email & Phone Number

Business consultant focused on supporting companies looking for digital strategy support, sales operations support, and project management. Over 32 years working in large pharma with a breadth of experience in sales operations, marketing operations, digital strategy, project management. Additional experience in implementing agency SOW software including strategy, business process and implementation.- Currently working with Cytokinetics to support launch preparation in customer facing digital strategy and other sales operations support.

North Wales, Pa

• Lead team evolving content review process for both Digital Engagement Teams and Promotional Review Team with goal to pilot a new review approach. This evolution will help drive needed change to meet evolving business transformation with more efficient yet compliant review processes. • Lead the overarching planning and implementation of Digital Engagement Teams for the US Market beginning in August of 2018. Developed plans to support 10 digital engagement teams from staffing to implementation working cross-functionally to make improvements through test and learn with 4 pilot teams. These teams are a critical priority for the US Market in the goal to improve customer experience to achieve brand business goals• Developed framework and standards for 5 key channels to improve understanding and consistency of content created for customer emails, banners, iPad capabilities, video and consumer websites• Lead the implementation of Decideware for the US Market to develop a streamlined process through a cloud- based software system for all creative agency scopes of work. Implementation required change management across Marketing, creative agencies and Procurement

Greater Philadelphia Area

• Led team responsible for the oversight of three external vendor partners in digital asset creation, publishing, compliance and privacy list management for healthcare professional and healthcare consumer emails, websites, banners and iPad presentations• Created new role for business Privacy support allowing business needs to be handled quickly and appropriately while increasing privacy IQ within the US• Implemented digital landscape mapping process with contracted employee to demonstrate interconnectivity of digital content; worked collaboratively with marketing operations to create proactive process to connect content in ZINC prior to final approval to improve visibility and reduce regulatory compliance risk

Greater Philadelphia Area

• Led team responsible for the installation and realization of a global branded portal designed to support new customer engagement models and support digital innovation to connect with our customers. Required collaboration with Multi-Channel Account Team Leaders, Commercial Operations Leaders in the markets and tight coordination with IT. Portal successfully deployed in US, Spain, Japan, and South Korea• Served as Account Director for US Market digital capabilities enhancements in alignment with market and customer engagement strategy directly impacting US business by creating opportunities to gain customer opt-ins for branded engagements and providing innovative capabilities to drive increased customer engagement• Successfully re-launched Merck Medicus to enhance customer experience and HCP engagement opportunities in June 2012 driving an increase in internal reach; launched Merck Connect, HCP branded site to house all HCP product.coms reducing creative agency costs by 25% and increasing ability for cross-over interactions within site

Greater Philadelphia Area

Merck/Schering Plough Joint Venture. Sales planner for VP of Sales for specialty organization comprised of both Merck and Schering-Plough sales representatives.

Greater Philadelphia Area

Greater Boston Area

Both Primary Care and Specialty Representative positions

Bachelor'S Degree, Hotel/Motel Administration/Management

Foods, Nutrition, And Related Services