Megan Petersen Email & Phone Number

Hauppauge, New York, Us

ULE Group is one of the nation’s largest independent distributors of electrical, lighting, power, and switchgear supplies. I am responsible for the marketing strategy and execution for ULEGroup.com (B2B electrical, switchgear, power, and lighting supplies and services website) and Homzi.com (B2C home lighting and decor website). I manage all areas of marketing including brand marketing, content marketing, digital marketing, lead generation, social media, and more.

I provide fractional marketing and eCommerce leadership, and strategy for B2C and B2B brands. My focus areas include Digital & ABM Strategy, Go To Market Planning, Demand Generation, eCommerce, Product Marketing, Field Marketing, Social Media, and Website Strategy & Execution.

Seattle, Washington, Us

SoundCommerce is the composable data platform for retail brands. It unifies omni-channel data across systems, functions, partners, and geographies — to improve marketing and operations performance, enhance analytics, and transform the customer experience — from first click to doorstep delivery.I was responsible for product marketing, demand generation, and field marketing as well as ensuring cross-functional alignment with other areas of the organization at this Series A company.

Seattle, Washington, Us

My role at SoundCommerce spanned digital marketing, product marketing, events, prospect engagement, and content creation.

Oakland, California, Us

Outlier AI collects and monitors your business data in real-time, and notifies you of important moments of unexpected or dramatic change. You'll understand what is truly impacting your business and make strategic data-driven decisions.• Increased website traffic by 225% and on-site conversions by 235%.• Achieved an 80% increase in media placements in the last year.• Second marketing team hire at Outlier AI, the leader in Automated Business Analysis.

New York, Ny, Us

Developed and executed global strategy to grow eCommerce business channel. Responsible for meeting and exceeding all sales and profitability goals.- Grew eCommerce gross sales by over 420%.- Increased social media followers by over 100% each year.

New York, Ny, Us

Managed all aspects of the eCommerce business for jackrogersusa.com, including site content, buying and merchandising, editorial and product photography, marketing channels (email, affiliate, paid search, SEO and social media), as well as site technology, enhancements and development. Responsible for meeting and exceeding all sales and profitability goals.

New York, Ny, Us

Managed site content, photography, product merchandising and site development for Theory.com and Helmutlang.com.

New York, Ny, Us

Created, implemented and managed Theory's first Customer Service Department.

New York, Ny, Us

Worked on all aspects of the launch of theory.com, including marketing and merchandising launch plans, operations policies and procedures, department budgets and software integration's.

New York, Ny, Us

Assisted with Production and Sales for Theory Accessories - Footwear, Handbags, Belts & Cold Weather. Ultimately managed sales for US & international specialty stores and domestic off-price accounts.

New York, New York City , Us

Boston, Ma, Us

Boston, Ma, Us

Boston, Ma, Us

Ba, East Asian Studies & Political Science

Certificate, Brand Management

High School