• Planned concepts by studying information and materials; illustrated concept by designing rough layout of art and copy regarding arrangement, size, type size and style and related aesthetic concepts• Assessed client needs to determine design direction and designed high-quality web pages, brochures, logos, signs, books, magazine covers, annual reports, advertisements and other communication materials • Produced drafts for review by clients and made revisions based on the feedback received; cataloged all final and working files ensuring accessibility and organization • Ensured final graphics and layouts were visually appealing and on-brand, reviewing designs for errors before submitting for review by client

Developed, implemented and managed social media strategy for a furniture company. Managed online inventory, price changes, product descriptions and product photos. • Spearheaded project to update all furniture photos and upload to the company website and social media; resulted in a 30% increase in customer engagement and a 20% increase in sales • Increased traffic on social media pages including Instagram, Twitter and Facebook by developing marketing strategies to advertise new arrivals, styled pieces, décor ideas and current sales for 4 different locations • Provided senior leadership with social media reports in a timely manner; collaborated to identify areas of improvement and determine future content and postings that boost sales and increase customer engagement

Crafted 50+ custom logos for apparel, marketing collateral and social media. • Participated in multiple projects simultaneously and prioritized assignments to meet deadlines 100% of the time; utilized Adobe Creative Suite to complete projects • Met with client to assess vision, needs and goals; obtained approval of concept by submitting rough layout • Ensured files for production were properly built for accessibility; worked with specified parameters on a per-project basis to meet the needs of customers • Determined size arrangement and color of design elements and copy, selected style and size of type and arranged layout based on space, aesthetics and production requirements • Shared art in printing format for silk-screen printing machines (manual and automatic) ensuring accuracy

Bachelor of Science Communications, Advertising