Meg Swanson Email & Phone Number

Austin, Tx, Us

Atlanta, Georgia, Us

- Helping customers make informed decisions to create the best workplace experience for their teams and the optimal performance for their physical assets. Global brand leadership, demand generation, digital strategy, customer marketing.

Austin, Tx, Us

- Leading a high-performance, data-driven team to achieve brand awareness, industry thought leadership, demand generation, and revenue growth.- Support the growth and development of association and technology partnerships to serve professionals.- Continue to scale the programs and teams that drive customer adoption and satisfaction of AffiniPay’s best-in-class payment solutions (LawPay, CPACharge, AffiniPay for Associations, DesignPay).

Austin, Tx, Us

- Built marketing practice to position the vision, pipeline generation, digital marketing, and thought leadership to drive direct and channel sales resulting in a $2B acquisition by Fortive (NYSE: FTV) in 2018.- Created a new global brand story, visual positioning and product taxonomy to continue building brand equity and unifying multiple acquisitions into a powerful single entity.- Drove demand generation and pipeline development across marketing, sales, and business development for direct and channel organization spanning multiple vertical industries.

Armonk, New York, Ny, Us

- Running global marketing for IBM Cloud, including the rebranded offerings called Bluemix, SoftLayer, containers, PaaS and IaaS.- Running marketing and ecosystem programs to reach the developer audience (20M developers globally) for the IBM company including digital community underwriting, code/content development, and gaming platforms.- Global responsibilities include content development, campaign development, eNurture, trial experiences, in-product messaging, cross sell/ upsell, marketing data analytics, social media, and advertising

Armonk, New York, Ny, Us

Global marketing executive IBM Bluemix, the digital innovation platform - Lead all global outreach and demand generation including developer community outreach, evangelism, advertising, campaign development, messaging, digital outreach, social media and technical product management.

Armonk, New York, Ny, Us

- Led a 12 person team spanning digital, events and demand generation strategy and execution across all of the software division of IBM ($22B+ in revenue). - Ran a special focus on creating marketing expansion within high growth markets including Latin American, China, India and ASEAN.- Launched a new digital marketing strategy for IBM throughout 32 countries to increase marketingcontribution to pipeline by 30%. All end-to-end campaigns are translated into 16 languages with digital nurture sites, optimized for organic search wrapped with paid search strategies, drive-to emails/mobile applications, social media/new media integration, in-person and virtual events.

Armonk, New York, Ny, Us

Manager IBM Security Marketing- Manage demand generation and marketing for multi-billion dollar product and service line (including Tivoli, Rational, Information Management, Global Technology and Business Services, Websphere, Lotus, and Systems Technology Group)- Generate awareness of IBM leadership in security, steady track record of growing marketshare year over year- Run 20 person extended team spanning the globeSenior Product Marketing Manager, Host Security• Served as subject matter expert for and launched enablement programs for host products including a Solution Builder Express (SBE), Express Advantage, IBM Dot Com enablement and PCI cross-brand messaging.• Strategize with channels organization to create distributor specific revenue generation programs; specifically targeting Arrow, Avnet, Synnex, and Ingram-Micro. • Uncover pipeline gaps within host security product lines and work with cross industry teams to develop go-to-market (GTM) actions/plans to drive both product and service revenue.Marketing Manager, Server Security (promoted after 12 months)• Defined Proventia Server and RealSecure Server Sensor integrated GTM plan for all routes to market including the launch and analysis of Server Royale marketing program.• Developed and managed program profiles with key messages, value propositions, enablement requirements and aligning business pain points by audience.

Armonk, New York, Ny, Us

Armonk, New York, Ny, Us

Acquired by IBM - see above

Grand Rapids, Michigan, Us

Product Manager, Interactive Whiteboards Launched two international successful product lines and managed portfolio of five products coordinating all development efforts between engineering, marketing, and sales to grow operating income contribution. Developed and ran sales programs with distributors including CDW, Apple, and TechData.International Channel Manager (promoted after five months) Created new sales distribution channel including VAR recruitment, contract negotiation, product line development, pricing, and marketing support to foster channel sales with double digit sales growth.Marketing Communications Manager (promoted after six months) Established international communications outreach mechanisms and CRM program including product literature, interactive videos, and online dealer Web resources.

Atlanta, Georgia, Us

Senior Account Manager Supervised more than $5M in agency billings in higher education, consumer brand, and technology practice areas and created account growth of 400%. Managed a five person account team.Marketing Manager (promoted after seven months). Responsible for new business development including all aspects of the sales cycle from prospecting to close. Added ten annual clients to roster.Account Executive (promoted after six months) Led national public relations and advertising initiatives for Fortune 500 clients including American Express, Kroger, Sempra Energy, and University of Phoenix.

Public Relations Manager Worked with team to found a 501c3 entity funded through the insurance industry as a non-partisan body to develop disaster safety campaigns addressing Florida’s natural disasters, the organization currently receives $10M in annual funding. Lobbied for statewide legislation and achieved enhanced building code regulations which were enacted in 2000.

Chief Marketing Officer Program

Mba, Marketing

Ba, Marketing