Meg Yoder Email & Phone Number

New York And Florida

North Chicago, IL

Responsible for developing commercial strategy for Phase 2 compound and determining clear go/no go criteria for moving to Phase 3.

North Chicago, IL

Responsible for developing the commercial strategy for a Phase 2 compound and determining clear go/no go criteria for moving into Phase 3 development.

Responsible for global market launch preparation including branding, positioning, messaging, KOL management and all pre-launch activities globally from melanoma compound.Lead portfolio tumor strategy exercise for the oncology therapy area. Successfully transitioned the Pharmacia in-line oncology business into Pfizer, including hiring a new teamDrove global.

• Grew Neurontin from a $1 billion to $2.3 billion business. Re-energized the Pfizer organization and secured needed resources to capitalize on new market opportunity. Launched new indication into the US market for.
• Instigated and led cross-functional team to expand US label beyond epilepsy – sNDA filing submitted in record time
• Created new and diverse brand team, developing 4 of 5 team members for higher level roles within Pfizer.
• Led team through extraordinary legal/patent challenges by staying focused on the critical business drivers

• Drove global strategy and market development activities for $400 million dollar brand. Managed alliance with Eisai in Europe and Japan. Global commercial lead for Phase III and IV development program.
• Delivered first NICE dossier for ARICEPT in Alzheimer’s Disease, as part of headquarters/UK working group – NICE approved ARICEPT for reimbursement on first review
• Corralled Japanese affiliate and partner company into a best practice meeting to maximize launch success – sales exceeded forecast by 100%
• Built team and managed cross functional medical and marketing team

• Formulated global brand strategy and worked closely with international markets to maximize brand revenue. Developed global opinion leaders. Ensured consistent global positioning and messaging.
• Successfully managed $1.5 billion brand into $2+ billion brand in competitive global market place
• Developed the global launch strategy for ZOLOFT in Panic Disorder
• Developed the global strategic direction of the ZOLOFT across multiple indications
• Conducted first comprehensive analysis of ZOLOFT to understand current and future business drivers

Director, National Accounts West - Developed/negotiated first contract for Kaiser Foundation. Director Marketing- National Accounts and Managed Health Care - Developed marketing strategies by brand in conjunction with brand management. National Account Manager - Developed branded and generic business with HMOs, PPOs and GPOs, Major Chains and.

Master In International Management, International Business

German language honor society (4.0 GPA), Europe/Eastern European concentration

Bs, Biology

Activities and Societies: Manager - Men's Soccer Team

Academic