Launched new “bubly burst” sweetened sparkling water platform through close partnership with innovation, insights, and design. Activated launch campaign complete with new "dancing cans" TVC and national sampling tour.Launched ‘See the bubly Side’ 360 equity campaign inclusive of TVC, paid digital, social, PR, and customized “bubly side on demand” brand action; together delivered 2.79B earned media impressions. Doubled down on bubly’s societal role in in 2022 with “Coming Home,” a short film about LGBTQ+ chosen families; generated 1.2B earned impressions, 6.2MM video views; +76% cohort buy rate, 4.5M incremental displays.Led bubly’s purpose campaign, “Let Parent’s Be Parents” inclusive of partnership with Family Equality and development of the ‘Path to Parenthood’ Storybook to raise funds for LGBTQ+; delivered 1.8B earned impressions.

Led Water+ communications team of four focused on LIFEWTR, PepsiCo’s premium bottled water ($250MM 2021 $ Sales) Led “Life Unseen,” LIFEWTR’s purpose-driven campaign inclusive of TVC, social, paid media, celebrity spokesperson and influencer activation; delivered 3.7B earned impressions + 15.3MM owned impressions; +23% dol sales lift vs PY. Delivered “Let Creativity Flow,” LIFEWTR’s equity campaign inclusive of TVC, digital video, organic social, OOH, and Radio; outpaced brand health goals despite COVID-related tradeoffs: Aided Awareness +7pts vs. prior year.Concepted “Arts in Education” community program; delivered national TVC campaign with localized extensions: 17 pieces of content and 2.6B impressions; awareness up +11pts + $ sales up 8% YOY; impacted 10 million students.Launched ‘See the bubly Side’ 360 equity campaign inclusive of TVC, paid digital, social, PR, and customized “bubly side on demand” brand action; together delivered 2.79B earned media impressions. Led bubly's 2021’s purpose campaign, “Let Parent’s Be Parents” inclusive of partnership with Family Equality and development of the ‘Path to Parenthood’ Storybook to raise funds for LGBTQ+; delivered 1.8B earned impressions. Winner of 2020 Marketing Department’s “Bevvie” award for outstanding people leader in a Communications role.

Led PEP’s Craft Soda portfolio (Stubborn Soda and Caleb’s Kola); Oversaw team of five across innovation, strategy, communications, and commercial verticals. Grew business from 15 to 1300 fountain accounts; Differentiated, premium fountain portfolio delivered 60% incremental business in Foodservice.Launched “Innovation Bootcamp” to codify how to build world class innovation with specific emphasis on demystifying the “Stage Gate” process.Rolled out department-wide “Prioritization” initiative following Franklin Covey’s industry-leading organizational management principles. Winner of PEP “LEAD” Leadership Award in recognition for delivering results while also inspiring and guiding others and contributing to PEP’s talent agenda.

Led Customer Innovation team for North American Beverages (NAB) Foodservice; three direct reports.Delivered custom innovation for our top tier customers inclusive of YUM!, 7 Eleven, Circle K, and Arby’s; innovation grounded in insights and macro trends, commercialized through PepsiCo’s Stage Gate process. Launched F!ZZ, PEP’s take on the modern day soda shop, at two prestige events which delivered 300MM+ media impressions; developed retail business case resulting in grand opening of first retail shop in Summer 2017 (BBlz).

Lead marketer on newly acquired BWW account tasked with inspiring and executing portfolio-wide consumer engagement activation and product/equipment innovation at nation’s largest sports bar and restaurant chain. Partnered with National Football League (NFL) to deliver breakthrough Fantasy Football Draft party program; developed three pieces of custom content (450MM Impressions); Kit distribution +42% vs. prior year. Winner of inaugural PEP Marketing Maven “Happy Customer” Award for strategic partnership & execution with Buffalo Wild Wings.

Planed and executed multi-channel media strategy for #1 Flavored CSD Trademark. Deep custom content development experience with top-tier national media partners. Leveraged media assets for retail-focused execution.

Brand Manager on Trademark Pepsi brand team with a specific focus on Pepsi and Pepsi Throwback. Launched "King of Pop" promotion with Michael Jackson estate. Developed best-in-class retailer toolkit for "The X Factor" partnership. Executed regionalized marketing strategy for high-priority California market.

Launched Pepsi Throwback as permanent line extension. Established brand positioning. Developed and cultivated Facebook and Twitter communities. Led summer grassroots and sampling tour.

Supported the Media Strategy team within the North American Beverages (NAB) division to develop a media effectiveness and engagement model.

Organization Strategy Group: Planned and implemented large-scale transformation programs at the Department of Homeland Security, the Office of the Comptroller of the Currency, and the Internal Revenue Service. Expertise in change management, training strategy and development, grants programs implementation, strategic planning, and IT systems implementation.