- I lead go-to-market strategy, market research, positioning, asset development and enablement for the launch of VL ESG Steward™ a new carbon accounting and sustainability reporting tool for real estate and equipment assets.

Product Marketing Alliance is an international collective of passionate product marketers committed to driving demand, adoption, and the overall success of their products.

- Brand messaging, storytelling, go-to-market strategy, and social media strategy for Logistics startup TransLoop

Chicago Superstars is a side project I developed during my 2020 job search after my company shut down our US offices. The pandemic hit soon after, and lots of people like me were looking, so I created a talent database and community for people making moves in Chicago. You might have heard about us in Business Insider, Tech Crunch, or Crunchbase News.The public talent database was designed to bring visibility to folks like me on the job hunt, and the slack community is a place to connect, share opportunities, and lean on each other for advice, referrals, support, feedback and jokes through our job search and beyond.

I work closely with our demand generation, creative, product marketing and executive teams to develop and activate compelling stories. Specific wins include: - Brand story, voice, and system updates- Announcement activation strategy including press releases, blogs, and social posts - Website copy and wireframes- Executive thought leadership blogs, social posts, and articles - Crisis communications

Customer Marketing is a truly cross-functional role. I sat on the Product Marketing team and worked with leaders in Sales, Marketing, Success, and Product to build our customer communications and advocacy programs from the ground up.Specific wins include: - Case studies, video interviews, reference calls and media coverage for customer stories- Review Campaigns on G2 resulting in our first ever leader badges in 7 categories - Launching a new customer communications program, including a new status page, a crisis communications playbook and templates, and a customer newsletter- A new customer advocacy playbook to surface customer insights, develop and activate customer stories and streamline customer touch points. - Lots of copywriting (check out some samples below!)

I joined Maxwell Health just after their Series A round of funding as their 30th overall employee and second marketing hire. Over my four years with the business, we scaled to over 200 employees, doubled our customer base each year, and secured two additional rounds of funding, ultimately leading to a successful acquisition by SunLife in 2018. Maxwell is an employee benefits administration system and marketplace, selling our software to SMBs through benefits brokers. health payers and TPAs. It was acquired by SunLife in 2018.Contributed to over 30% growth year-over-year in channel MQLs from 2015-2017, and responsible for $200k+ in closed deals in 2015-2016.Led go-to-market strategy, messaging and positioning to launch new products and partnerships to users and channel partners.Led trainings and developed talk tracks and sales enablement materials for internal sales teams and channel partners.Worked with sales and product leaders to source new partnerships, synthesize competitive intel and customer interviews, and source marketplace partners.Established and managed press, analyst and investor relationships and led PR strategy, securing coverage and bylines in top national news and trade publications.Developed thought leadership and content strategy, managing an editorial calendar, copywriting, ghostwriting, and securing speaking opportunities and delivering presentations at eventsLaunched customer engagement and communications strategy, including a customer community via Influitive, product advisory councils, bi-annual partner summits, joint webinars, email newsletters.

First content marketing hire at market research firm. Content Marketing - I was the first writer hired to kick off Aberdeen’s content marketing strategy. I wrote articles on marketing strategy and developed infographics driving traffic back to Aberdeen sites. Copywriting and copyediting- I wrote copy for our email campaigns and landing pages, and edited, formatted, and proofread research reports and infographics for our research practiceProject Management - I managed our research calendar, peer review assignments, and publication process for Aberdeen’s research analyst team

Provided press coverage for events and businesses on Nantucket Island through twitter, instagram, facebook, and blog postings for Nantucket blACKbook.