With over 25 years of corporate marketing and public relations experience combined, The Write Content Company team is knowledgeable in cutting-edge marketing and content strategies that work. Whether you’re starting a digital marketing strategy from scratch or need custom content to supplement your existing marketing efforts, we can help. The Write Content Company can take your marketing strategy to the next level.

Implemented a corporate brand identity and company-wide branding strategy for a community pharmacy company with six locations across South Georgia. Oversee all branding initiatives.Oversaw content marketing development initiatives and writing for traditional and digital media.Strategized with leadership on marketing approaches to meet company goals and capitalize on emerging opportunities for growth. Developed and executed marketing plans to increase branding exposure, customer traffic and sales. Worked with third party marketing vendors as necessary.

Oversaw marketing and internal/external communication for 540-bed not-for-profit health system. Created standardized marketing/PR procedures and advertising plans to achieve organizational goals. Increase organizational awareness through marketing initiatives. Created and maintained organization’s brand and devised brand strategies. Supervised graphic design team, marketing specialists and physician liaisons.Managed all aspects of publication development, including content, design and photography. Made recommendations on marketing and public relations tactics and tracked ROI. Coordinated interviews and oversaw media coverage and tracking. Served as Public Information Officer on crisis management team.Managed third-party vendors in development of print collateral, commercials and promotional videos. Oversaw social media initiatives to ensure strategic alignment with overall marketing objectives.

Drove all branding initiatives and oversaw marketing activities of a 60-bed acute care hospital, a 95-bed nursing home, home health agency and hospital-based physician clinics. Developed and executed annual strategic marketing plans and programs to increase exposure and revenue. Managed annual marketing budget. Oversaw all internal and external communications for hospital. Served as Public Information Officer and coordinated media/press events. Developed and managed a wellness program for people age 55 and over, and a program designed to expose high school seniors to the healthcare field.Served as physician referral liaison for hospital-based practices, nursing home and home health agencies. Planned all hospital events, including community health fairs, open houses, community lectures and continuing medical education activities for hospital medical staff.