Megan Ardis Email and Phone Number

● Marketing Creative Lead- partnered with internal and external agencies/designers to produce creative assets for email, digital, social, print, tv & radio. Produced and lead seasonal lifestyle photo shoots.● Email Marketing Strategy Lead- devised concepts, and content strategy by researching industry and social trends to create engaging storytelling.● Social Media Lead- produced captivating content across all social platforms by partnering with internal creative teams, influencers, and… Show more ● Marketing Creative Lead- partnered with internal and external agencies/designers to produce creative assets for email, digital, social, print, tv & radio. Produced and lead seasonal lifestyle photo shoots.● Email Marketing Strategy Lead- devised concepts, and content strategy by researching industry and social trends to create engaging storytelling.● Social Media Lead- produced captivating content across all social platforms by partnering with internal creative teams, influencers, and bloggers. Stayed abreast of competitive insights, emerging social/marketing/e-commerce technology, and key social and industry trends while managing day-to-day calendars. ● Partnership & PR Lead- sourced and lead valuable partnerships like Visit California and managed day-to-day of the PR agency addressing all internal needs. ● Managed robust affiliate program that increased in profitability over 150% YOY. Show less

● Oversaw marketing touch points ensuring strategic messaging and marketing goals were met and on brand for Gap Factory channel.● Lead the development of multi-channel creative briefs including social media, digital and store campaigns.● Managed all brand social media strategy, content development and execution for Gap Factoryincluding Facebook, Instagram, Twitter and Pinterest.● Created and fostered cross-functional relationships with Merchandising, Inventory Management… Show more ● Oversaw marketing touch points ensuring strategic messaging and marketing goals were met and on brand for Gap Factory channel.● Lead the development of multi-channel creative briefs including social media, digital and store campaigns.● Managed all brand social media strategy, content development and execution for Gap Factoryincluding Facebook, Instagram, Twitter and Pinterest.● Created and fostered cross-functional relationships with Merchandising, Inventory Management, Online, Email, CRM and Operations teams.● Developed content for owned social media channels, including photo shoot production, development and styling.● Managed strategy and execution of global blogger program including agency management.● Oversaw social community management, reporting, engagement and audience growth.● Managed mobile marketing program including content development and audience growth. Show less

● Global Email Marketing Manager responsible for strategy, creation and execution of all NorthAmerica and EU Gap Factory emails and promotions.● Created and fostered relationships with key corporate partners including managing global marketing calendars for Japan, China and EU.● Lead marketing hindsights, planning and final review for the current and upcoming yearly planning initiatives.● Developed seasonal Window Index for International teams enabling implementation of… Show more ● Global Email Marketing Manager responsible for strategy, creation and execution of all NorthAmerica and EU Gap Factory emails and promotions.● Created and fostered relationships with key corporate partners including managing global marketing calendars for Japan, China and EU.● Lead marketing hindsights, planning and final review for the current and upcoming yearly planning initiatives.● Developed seasonal Window Index for International teams enabling implementation of futurewindow strategies. Show less

● Collaborated with design team to create cohesive seasonal product stories for above-the-lineand below-the-line marketing initiatives.● Utilized expert knowledge of seasonal collections in the development of marketing messagestrategies that balanced key categories and reflected the authenticity of the brand.● Lead the planning and execution of Levi’s workshops and PR events around Levi’s collaborations and developed relationships with collaborators.● Partnered with all… Show more ● Collaborated with design team to create cohesive seasonal product stories for above-the-lineand below-the-line marketing initiatives.● Utilized expert knowledge of seasonal collections in the development of marketing messagestrategies that balanced key categories and reflected the authenticity of the brand.● Lead the planning and execution of Levi’s workshops and PR events around Levi’s collaborations and developed relationships with collaborators.● Partnered with all licensees on product development, design approval, business affairs andmarketing.● Partnered with the creative team and managed stylists on photo shoots to ensure that theproduct is on brand and embodies the emotion of the collection.● Managed licensing process and developed cross-functional relationships with Nike, Filson,Opening Ceremony and Brooks Brothers.● Integrated with Retail Marketing to elevate product within Levi’s Retail stores by creating events, takeaways and bounce backs to drive sales and inform the consumer. Show less

● Planned and executed semi annual press events to introduce product lines to editors in order to educate and create buzz around product launches.● Coordinated PR initiatives for editorial placement of brand initiatives; ordered, organized anddistributed season sample lines for Marketing, PR and global affiliates.● Designed invitations for press events.● Coordinated public relation initiatives for editorial placement of brand initiatives through the San Francisco hub office and… Show more ● Planned and executed semi annual press events to introduce product lines to editors in order to educate and create buzz around product launches.● Coordinated PR initiatives for editorial placement of brand initiatives; ordered, organized anddistributed season sample lines for Marketing, PR and global affiliates.● Designed invitations for press events.● Coordinated public relation initiatives for editorial placement of brand initiatives through the San Francisco hub office and Los Angeles / New York showrooms.● Owned all invoicing and budget maintenance for the engagement and PR teams.● Supported Presence & Publicity team in styling celebrities and special requests.● Worked with production team on creative post production including color correction and proofing mechanicals.● Styled Levi’s windows for American Rag stores.● Modeled Levi’s product for televised and online press opportunities. Show less

● Generated various business analysis (weekly, monthly and seasonally)● Communicated changes in deliveries, receipt quantities and other merchandise operations to appropriate members of the cross-functional team on a timely basis● Managed sample process both ordering and maintenance