Sephora + Hulu

- Cross-functional leader responsible for driving consecutive years of profitable, double-digit revenue growth in the eComm channel- Led brand positioning, messaging, and visual identity work to re-launch Quay as a true eyewear brand vs a fashion sunglasses brand- Developed the vision and organizational structure of the eCommerce team - Accountable for leading the digital marketing and email strategy, as well as the commercial planning process, inclusive of content strategy and creative development- Led experience and system design, and development, of the Prescription glasses eComm experience

• Led cross-functional team to establish and deliver online flagship vision • Accountable for leading digital marketing strategy, content and creative for entire brand across channels• Built and fostered a successful digital culture within a traditional brick and mortal CPG company• Able to strategically communicate and work with a diverse group of direct reports, cross functional partners, executives, agencies, vendors and media• P&L responsibility for eComm channel, including owned and partner sites (ie: Target.com, Amazon, etc)• Managed development and launch of Beauty Squad loyalty program, which now has 1M+ members• Develop and optimize the digital marketing mix strategy focused on customer acquisition, which delivered +40% YoY in traffic and +20% YoY in new customers the year it launched

• Collaborate with brand and merchant partners to define content strategy that will deliver revenue goals• Develop and optimize digital marketing mix strategy focused on customer acquisition• Responsible for variable marketing budget, including vendor management and contract negotiations• Defined and crafted loyalty program design and strategy, grounded in research• Managed the end-to-end launch of the Beauty Squad loyalty program, aligning and working cross-functionally to ensure flawless execution• Utilize time-based lifecycle management to create email cascades triggered by customer behavior• Led the implementation of Optimizely (an A/B testing tool) in order to test/learn into new layouts for key pages in the path-to-purchase

• Lead the design, development and execution of our US eCommerce platform presence, including levi.com, m.levi.com and t.levi.com - to set the creative standard for our global hubs• Oversaw the strategic direction and creative execution of all aspects of levi.com in the US• Drove the first US omni-channel campaign activation in Spring '14. The integrated briefing process led to The Getaway List creative being executed as a key online story/email focus and package inserts; and in mainline and outlet stores as curated tables with in-store printed lookbooks and mall signage.• Develop monthly test plans and promotional strategies in order to best optimize the eComm platform• Brief internal creative and agency partners on key-selling periods each season resulting in monthly creative site refreshes • Manage an Assistant Marketing Manager, EU Marketing Manager and various agency and vendor partners• Successfully launched the global eCommerce presence of the premium expression of Levi's Denim: Levi's Made & Crafted. Launched in January 2014, this is an entirely new product offering for levi.com and to-date is over-performing in sales.• Managed all marketing aspects of the global redesign of levi.com, from wireframes through to the launch in Feb 2013. Launched in Europe and included nine eComm-enabled sites and 22 marketing sites localized in 12 languages.• Promoted from Marketing Manager, November 2013

• Managed all aspects of innovative digital projects and campaigns for clients including: Old Navy, Gap and Visa• Managed the successful launch of a revolutionary content-aggregator platform for Gap called styld.by that leverages blogger content/credibility to lend authenticity to the Gap brand and product.• Oversaw the strategic direction and creative execution of a Hispanic-market campaign that leveraged “choose-your-own-adventure” video content on Facebook. The campaign succeeded in raising awareness and changing perception of Old Navy in the Hispanic market.• Played an integral role in the launch of Visa Offers, a new mobile innovations product from Visa, by managing the launch plan holistically including the site build, mobile site build and all marketing materials including banners, e-mails and third-party partner creative.

• Oversaw all aspects of the PG&E (Pacific Gas & Electric) account, focusing on their sustainable energy programs • Wrote the strategic and tactical marketing plans for the 2010 fiscal year; which included the allocation of an $11 million budget, and an aggressive acquisition-focused test plan• Execute tactics as outlined in the marketing plan, including: TV, print, direct mail, e-mail, new site builds, and banners (including roadblocks and rich media)• Manage an Assistant Account Executive and Senior Account Executive• Promoted from Senior Account Executive, June 2010

• Launched the Microsoft Office 2007 campaign site across eleven countries• Oversaw the global localization of the Office 2007 campaign site into nine international markets• Assisted in the creation of the global tagging/analytics strategy for the US and international Office 2007 campaign site• Coordinated the global analytics report on a quarterly basis: gathered and analyzed data from subsidiaries and deduced insights that were leveraged globally• Wrote strategic and creative guidance and produced creative assets for global subsidiaries• Developed the strategic direction and creative platform for the Office CRM e-mail program• Managed the creation of an offer-based retail-to-Web purchase campaign for Office Language Pack 2007 that exceeded our purchase goal by 80%• Assisted with the media planning/strategy and successful launch of Microsoft Office Live Workspace • Promoted from Account Executive, October 2008

• Coordinated the tactical execution of campaigns including: print, direct mail, banners, e-mail, radio and billboards• Assisted in account planning, strategic thinking and tactical execution• Updated and maintained all client documents including calendars, publication hot sheets and media flow charts• Conducted regular industry and competitor research to stay well-versed on client issues• Scheduled and attended weekly client status meetings, updated all status documents on weekly basis• Facilitated year-end strategic planning and the writing of marketing plans