DEVELOPMENT• Implementing code for new features and digital designs, fostering a culture of continuous improvement, with an eye toward performance, scalability, and industry best-practices.• Brainstorming site features with the Brand, Creative, and Digital teams to come up with solutions and approaches that ladder up to enterprise-wise priorities, and guide decisions based on knowledge of the codebase.• Researching new technologies, integrating and customizing third-party apps and marketing tools, as well as auditing and maintaining the DTC tech stack.• Leading thorough code reviews and extensive QA to ensure best performance across key devices and browsers.• Maintaining detailed SOPs and documentation of code and processes, ensuring alignment with company and industry standards, as well as road mapping future changes.UX/UI DESIGN• Working closely with the Creative, Digital and Brand teams to plan, create, and conceptualize compelling, cohesive digital experiences and engaging user interfaces using modern web technologies.• Creating wireframes and design comps for functional page designs, as well as lead the digital creative process from idea to execution, ensuring quality UX, UI consistency, and consumer-first thinking.• Responsible for staying up to date on the latest industry digital trends. Prototyping new features and researching applicable technologies and acting as a technical liaison to the team.• Monitoring and improving the performance of the website and applications, ensuring a seamless user experience.• Maintaining, evolving, and translating Sun Bum’s digital design guidelines across multiple platforms to create a cohesive and thoughtful brand experience.• Managing product imagery and video consistency for all global sites and ecommerce channels, as well as providing guidelines for Digital photoshoots, overseeing the post-production process for creating final assets that are ‘digital ready.’

→ Collaborated cross-functionally to manage and direct all aspects of the e-commerce business, including strategizing, planning, developing and executing content plans, overseeing the generation of promotional materials and campaigns, monitoring performance analytics, the website traffic and product performance.

→ Managed 6 Shopify Plus websites. Design and develop new page, product, and collection templates. Troubleshoot bugs. Escalate back-end issues to Development agency and oversee the completion. Update marketing creative according to calendar.→ Oversaw all digital creative from email marketing, social media assets, product imagery, web banners and paid advertisements, e-tailer brand pages, and Amazon. → Decreased site speed by 6 seconds with image and video optimizations, lazy loading, front-end code cleanup and redirect cleanup.→ Continually increased conversion rate by implementing new functionality such as shoppable Instagram, Pre Order, Buy Now to express checkout with multiple payment options, using personalization and product recommendations, and using clear and thoughtful design.→ Increased efficiency between Marketing and Creative by implementing a workflow and Campaign calendar to schedule new product launches, landing pages, sales, website refreshes, social assets, emails, and paid advertisements to ensure that every update is done successfully and on time.→ Increased AOV by 150% by implementing a higher free shipping threshold, added discounted upsells in the checkout, and including personalized product recommendations sitewide. → Worked directly with an outside Agency to oversee our google and social media presence. Manages product feeds, creative and strategies feeding our retargeting and prospecting ads.→ Segmented customers by interest, gender, AOV, frequency of purchase, and location to personalize the paid advertising and emails we send them.

→ Managed re-platform of 6 Magento websites to 6 Shopify Plus websites in 4 months. Re-designed entire website from concepting, wireframing, and comping using a native Shopify theme and making custom front-end-development changes.→ Designed and Developed the new Brand segment’s (Women’s, Fishing, Golf, Surfing, and Snow) landing pages and product categories.→ Increased conversion rate by 66% as well as increased revenue by 27% within a year by implementing new functionality including major responsive design updates, discounted up-sell functionality, one-page checkout, email preference center, and coming soon functionality in Magento before moving to Shopify Plus. → Consultant on the re-design and re-launch of the Sima (www.sima.com) website. → Managed the Web Department by myself for 1 year when E-commerce Director was out on Maternity Leave, taking on some of her roles including managing Affiliates and Paid Media. Hired and managed a Web Merchandiser in her absence.→ Continued previous responsibilities to maintain current websites.

→ Increased conversion rate by 30% as well as increased revenue by 37% within a year by implementing new functionality, maintaining healthy site speed, UX, and design.→ Redesigned Product Detail and Collection pages to be more in-line with current web trends including adding Out of Stock functionality with a ‘Notify Me via Email’ feature which had a 71% open rate and contributed to sales we would have normally lost.→ Launched a Sale Site, Japan, and Australia websites which brought in new audiences, closing the gap in current customers, contributing to more sales.→ Attended web design, web development, and digital marketing conferences and seminars to stay current with trends and new technology.→ Continued previous responsibilities to maintain current websites.

→ Managed re-platform of P2P WordPress website to Magento e-commerce website. Designed entire new Magento website from concepting, wireframing, and comping. Quality control on the execution of back-end development done by outside agency.→ Launched the first-ever international e-commerce websites (Canada, UK, and Europe). Worked with International stakeholders to migrate set up, design, and updates.→ Continued previous responsibilities to maintain the current website. Escalated new bugs in Magento to outside Development agency and managed their completion. → Managed the Web Department by myself for 6 months when the company was hiring a new E-commerce Director, who became my manager.

→ Designed, developed, and maintained homepage marketing imagery and landing pages on the WordPress website. Created web banners as well as email marketing campaigns on MailChimp.→ Developed new functionality on the website including a Tumblr blog and Instagram feed, website search, ESP form for reps, custom web task tracking system, online Flash product catalogs, and a retail support portal.→ End-to-end setup of all products. Assured products were setup timely and activated in conjunction with marketing calendars.→ Managed the P2P program. Troubleshoot errors, maintained relationships with retailers, made updates to product catalogs and retailer branding.→ Managed the blog, news, and media posts. Designed and maintained brand imagery and posts on Facebook, Instagram, Twitter, Tumblr, Vimeo, and Youtube.