- Develop, monitor, and evaluate marketing campaigns to promote two venues and the Hartford Wolf Pack AHL brand.- Build advertising and media buying strategies with knowledge of trends, audience behaviors, and market impact for all events such as concerts, Wolf Pack Hockey, UConn Football and Basketball, Disney on Ice, WWE, USA Soccer, NCAA Lacrosse, and more.- Mentor direct reports while working with Partnerships, Box Office, Game Presentation, and Sales teams to drive revenue across departments and maximize fan engagement.- Analyze data to optimize digital channels to continue to grow our fan base and increase engagement.- Lead Digital Subject Matter Experts who assist other accounts with digital strategy, planning webinars, and creating best practice guides with emerging industry trends to be used collaboratively across the company.- Enhance existing promotional initiatives and develop new marketing programs to maximize ROI such as third-party partnerships, new media avenues, and new partnership opportunities.- Schedule all paid and trade advertising including the creation of graphics, video, and copywriting, for multiple events while managing the budget and department finances.

- Spearheaded facility marketing plan and content strategy to promote the Sandler Center brand and over 400 events a year.- Created, managed, and analyzed content for the venue’s social media, email, website, and digital marketing strategies with a focus on driving sales; fan, community, and business partners engagement; and branding.- Worked with local businesses to bring awareness to upcoming events including collaborating with a brewery to create a beer to promote an event series.- Planned and negotiated all advertising for various marketing campaigns equaling $300,000 annually.- Sold sponsorship for the facility and ads in the facility playbill.- Redesigned SandlerCenter.org and content creation for corporate redesign of SpectraExperiences.com.- Produced media settlements for all events and assisted with day-of-show settlements.

- Content creation, management, and tracking for website, social media, and email for upcoming events and Old Dominion Basketball and Football on campus.- Media buying for upcoming events and Old Dominion University Athletics.- Prepared and executed marketing and public relations plans.- Designed promotional materials such as admats, flyers, ribbon board signage, and posters for select events at the venue.- Assisted with customer service, fan interaction, promotional implementation, and game day social for ODU Football and Basketball. - Arranged grassroots marketing and attended community events to increase awareness and ticket sales for events.- Increased subscriber database by 30% and entrants by 74%, compared to the previous year, with Ynot Every Event Sweepstakes.- Supervised internship program and assisted Group Sales & Premium Seating team with promotions.

- Used Adobe Creative Suite for graphic design work for the Larimer County Fair and Rodeo, upcoming events, and Colorado Eagles Hockey. - Worked with the venue marketing team on event announcements including content creation for email and social media.

- Implemented a marketing strategy for social media and blog growth for FundMyTravel. - Content creation for social media sites including Facebook, Twitter, Instagram, and Pinterest, as well as user newsletters and blog posts. - Developed customer service programs like LiveChat. - Established a team of guest writers for the blog.- Crafted a monthly newsletter using MailChimp.

- Created a marketing strategy for social media and blog growth. - Managed social media sites including Facebook, Twitter, Instagram, and Pinterest. - Used Canva and Adobe Creative Suite to design images for social media use. - Created ideas for user support and partnership outreach. - Blog management including creating posts, recruiting guest writers, and editing guest writers' work.

- Prepared and executed game day promotions for CSU Division 1 Football, Women's Volleyball, and Women's Basketball. - Developed and implemented a marketing plan for the season. - Execution of pregame sponsorship events before CSU Football games.- Assisted with social media content creation that maintained brand image.

- Assisted with fan activation assets and theme night plans.- Provided customer service to fans while managing several promotional projects throughout the game.