Guided brand communication and strategic positioning across stakeholder audiences including customers, investors, and community partners to drive engagement with the brand. Worked closely with the executive team to build strategies and connect the right team members to execute on organizational priorities. Led a team of brand communicators that built the brand through owned, earned and social content.

Led integrated marketing teams across membership subscription, creative, brand communication, field marketing and fleet sales. Worked closely with store operations team to create efficiency in new store openings, regional marketing and acquisition rebranding. Developed marketing calendar driven by business insights and customer feedback to deliver the right message, in the right channel at the right time.

Led a dynamic team of marketers to communicate key brand messages and offerings through customer-centric marketing campaigns. Served as a key architect of Mister's brand strategy and full brand refresh Also oversaw field marketing, inclusive of creative team, and internal brand strategy and communication.

Planned, created, and launched digital ad programs, including Google ads and social ads (Facebook, Instagram, Twitter), to accelerate digital growth. Examined social media presence, engagement, and effectiveness across platforms.

Fluis is a branding and marketing consulting firm working with clients in a variety of industries to build brand strategies and strong brand messages. My role as an independent consultant was to advise clients in market research techniques and analysis, execute ethnography and market research on behalf of clients and build implementation plans.

Supported 500+ Introduction to Marketing Students Research Assistant to Hope J. Schau in Social Media Marketing

Consultant, Advanced Field Project Ventana Medical SystemsConducted secondary and primary research among key oncologists and pathologists to determine market trends in information gathering among physicians resulting in long-term strategic marketing recommendations. Identified how key competitors disseminate professionally relevant information to oncologists and pathologists and measured the status of adoption of these platform/marketing models.Consultant, Field Project Microsoft ServicesIdentified proven practices and lessons learned within social media, resulting in an interactive tool for a CIO to implement and guide social media strategies. Guided the team through the writing of a Social Media Guide White Paper, that would aid business consultants in the implementation of social programs with their clients.http://www.microsoft.com/enterprise/it-trends/social-enterprise/articles/CIO-Considerations-for-CRM-in-a-social-media-world-Part-1.aspx#fbid=NSwVMDGxAQI

- Analyzed competitive product set to make recommendation for Right Guard body wash, resulting in a $1.1 million business opportunity within the Value Channel- Managed cross-functional team for the Right Guard 2013 hero launch line-extension, leading packaging decisions while identifying time efficiencies resulting in a planned on-time delivery to key customers- Analyzed Hispanic consumer opportunity, identifying trends and key consumer insights. Resulting in short and long-term marketing mix recommendations and implementation plan for incremental top line growth of $5 million- Strategically analyzed personal care category aligning new product recommendations with product trend attributes and consumer needs, resulting in concept recommendations for the 2014 product line

- Managed and supported store sales team to achieve a 7% increase in sales over the previous year for 14 consecutive months.- Coached sales team members to enhance the customer experience. Resulted in an increase of customer satisfaction from 65% to 80% on customer surveys.- Organized and executed "Rescues and Runways" project resulting in triple attendance and 200% increase in charitable contributions to local animal shelter.

- Wrote press releases highlighting activities that took place at the University, increasing University awareness within the community and state.- Published bi-weekly campus newsletter through online platform and worked with design and marketing team to increase brand consistency to increase e-mail opens and user engagement. - Member of cross-functional team that conceptualized and executed a commercial to air during the Super Bowl to increase brand awareness of Southern Utah University in the mountain states area.

- Organized and led group, individual and camp tennis lessons- Implemented new junior tennis programs resulting in increased membership numbers- Assisted in running club tournaments and event days- Responsible for growing Pee-Wee tennis groups from two to four classes