Megan Cottrell Email and Phone Number

As director of digital strategy I guide and implement the overall direction of our website, member/customer online experience, web content and online community. The role is both strategic and tactical in that I am be responsible for charting our strategic path to a state-of-the-art digital experience as well as engaging and collaborating on the technology and tactical side to build the experience. I am responsible for developing strategic thinking skills and helping other team members envision the digital future for our members and organization.In addition to the strategic role, I also have oversight of the maintenance and accuracy of content posted on the CREW Network and related websites, and the development and design of pages using a variety of internet tools. I manage the engagement and activity on the CREW Network online community, incorporating online tools and in-person networking to create relationships and ultimately build the company’s brand, both online and off.I manage the CREW Network mobile app and am responsible for teaming with our app developer to deploy the mobile application across the iOS and Android platforms for both handset and tablet devices. I implemented and manage our Federated Chapter App program that weaves in chapter local information amongst CREW Network’s global news, resources, and events. I also help train and communicate how to use the app across the organization.

Responsible for planning and delivering fresh, compelling, high-quality content for crewnetwork.org, related websites and digital media platforms. Works with the CREW Network Chief Marketing Officer to develop and implement the association’s digital content strategy. Responsible for delivering timely, relevant digital experiences for a variety of audiences – including members, potential members and key stakeholders – and helping to extend the reach of the association through thought leadership and brand awareness.Manages the content acquisition process, including coordinating with various departments and committee members as necessary to ensure high-quality content. Responsible for the content, strategic member communication and automation (messaging and rules) for the CREW Network member community - CREWbiz. This includes updating the member resource library, and encouraging member forum participation and engagement within the community.Manages content development, website editorial calendar and digital campaigns in collaboration and communication with related CREW Network departments.Utilizes web analytics to inform content strategy.Maintains editorial tone and compliance with brand standards, web style guide, legal and compliance.Collaborates with CREW Network’s web vendors on the creation of new systems to tag and organize new and existing content and site navigation. Identify and assess new standards, technologies, developments and trends for applicability to adapt to CREW Network’s goals and requirements.Manages the CREW Network app and event microsites including the convention, and leadership summits. Trains, advises and assists staff members and chapters that administer, edit or produce content for the websites. Facilitate meetings with staff to ensure digital requirements are being addressed.

The CREW Network Foundation is the 501(c)(3) charitable foundation and philanthropic arm of Commercial Real Estate Women Network (CREW Network, a 501(c)(6) Trade Association).• Responsible for supporting the Foundation including correspondence, donor record keeping, scheduling and meeting minutes, and preparing promotional materials to encourage giving.• Help develop articles and report information for the annual report, Winter Connections, convention marketing;• Help establish and execute social media strategies• Manage content development for the CREW Network website • Monitor the branding activities of all CREW Network chapters to ensure consistency and appropriate usage of CREW Network materials

Assist with registration and planning for CREW Network's annual convention and marketplace and manage registration for CREW Network's three Council Meetings. Provide administrative support for six CREW chapter clients by managing their monthly business and administration including newsletter production, email marketing, printed marketing, meeting registrations, maintain websites, track sponsorship, board support, manage membership application, and maintain non-member databases.