Associate Creative Director, Copy & Content Strategy
CurrentI lead editorial strategy — all external copy and content — across a portfolio of brands. Our team has been a strong contributor to the company's repositioning and 14 consecutive quarters of growth. Our team creates cross-channel content — social, in store, email, website — with a full-funnel marketing strategy. We shifted our voice to resonate with consumers who want substantive beauty content and guidance on best-in-class products. As a result, we've helped increase email click-to-open rates… Show more I lead editorial strategy — all external copy and content — across a portfolio of brands. Our team has been a strong contributor to the company's repositioning and 14 consecutive quarters of growth. Our team creates cross-channel content — social, in store, email, website — with a full-funnel marketing strategy. We shifted our voice to resonate with consumers who want substantive beauty content and guidance on best-in-class products. As a result, we've helped increase email click-to-open rates up to 30 percent and reduce unsubscription rates up to 8 percent year over year. And sent 30 percent fewer emails while increasing revenue 30 percent versus the same period in 2023. An integral part of the concept and implementation of our company-wide rebrand launched September 2024, my team helped increase digital daily average sessions by 60 percent versus pre-rebrand. My team ensures cohesion, integration, and rigor with our new brand standards. Show less
