Megan Dwyer Email and Phone Number

- Allocated message rotation for TV and streaming video platforms to drive call volume and site traffic - Utilized data and modeling curves to analyze and evaluate existing media plans- Tracked pacing of retransmission agreements to ensure the reach of overall commitment levels- Monitored industry trends to leverage emerging platforms and differentiate TWC from category clutter- Worked closely with Partnership Marketing team to utilize innovative strategies for promotional efforts

- Developed national and local TV plans using reach based planning to optimize goals against defined target- Assisted in digital and social recommendations to drive engagement and fan acquisition - Performed competitive analysis to assist in media channel allocation and to define industry trends- Consolidated monthly spending data, insights, and creative context into client facing Dashboard to analyze against KPIs

- Executed media plans for TV, Radio, Print and Out-of-Home initiatives- Assisted in the development of the 2013 target insights and communication strategies - Liaison between investment teams and creative agencies to ensure collaboration to see plans through to execution- Provided monthly competitive reports, and analyzed the competitive marketplace to assist with budget recommendations

- Performed integral client service tasks in a large financial planning practice- Assisted in setting up client reviews for financial advisors and produced review statements for clients- Created and kept a current database with most commonly used investment products- Participated in marketing campaigns to attract new clients- Used Merrill Lynch Marketing systems to generate leads

Conducted research on potential clients to enhance business development- Participated in HBA Global Expo and Conference meeting with representatives of cosmetics industry- Assisted CEO during panel presentation organizing documents and managing schedule- Collected feedback surveys from attendees to be used for future presentations- Answered phones and handled inquiries regarding current projects or new business developments