Leads a team of foresight experts to identify, anticipate, and articulate critical disruptive consumer behaviors and marketplace trends. Provides analysis and thought leadership to the broader Disney Experience Enterprise on the consumer of today and tomorrow. Articulates tangible future focused outcomes, products, and experiences using creative leadership and human-centered design.

Led all at home consumer marketing research and creative ad testing for Walt Disney World Resort. Drives new innovative marketing experiences and campaigns with strategic partners. Promoted to empower cross functional teams to innovate and elevate Walt Disney World’s approach to consumer research and innovation.•Designed and led a new consumer centered innovation process for Disney Marketing which created multiple, site-wide experiences for the upcoming FY25/26 National Campaign. •Led the creative testing and refinement of the award-winning “This is Magic Campaign” which won the Silver Lion at the Cannes Lions Festival, 2024•Spearheaded the transformation of the marketing strategy team's approach to consumer messaging. Synthesized and showcased insights and opportunities that inspired innovative and fresh thinking for the coming FY25/26 marketing campaigns by segment. •Strategized and partnered as an executive consultant and innovation expert for sitewide experience initiatives and campaigns across multiple lines of business.•Keynote Presenter of “The Future of A.I. and the Consumer” at the Trend Hunter Global World Summit in Toronto

Led all retail futures forecasting and consumer-centered creative initiatives for Disney Global Product Development at Disney Parks. Recruited to lead and empower teams to generate multi-million-dollar products and consumer-centered initiatives. Partnered with Senior executives to consult and influence the exploration of newly discovered disruptive retail trends. Conceptualized, and led the highly acclaimed Global Trend Summit.• Created and led the Global Innovation Lab, which generated highly profitable products initiatives with cross-functional teams across all major franchises. Key examples include Disney’s 50th Celebration & The Moment Marketing Campaign for 2023 • Pioneered the strategic creation, development, and captivating presentation of GPC’s visionary Global Macro Consumer Lifestyle Trends. This work revolutionized the organization’s product development landscape, and created a new model of consumer centered retail forecasting and innovation • Orchestrated the development and creation of a new unique process called Visual Social Trend Forecasting which produced over 164 ownable Disney product trends and 21 unique consumer personas related to the Disney Brand.

Led the identification and synthesis of global market patterns, demographic behaviors, and retail trends. Led the creation of immersive retail products and experiences. Elevated to advisor role for Senior Executive Leadership, providing insights and business opportunities. Led an internal innovation team, Accelerator, which Won 1st place at MIT Design Challenge. • Delivered a financial milestone by driving exceptional revenue growth in 2019 through the successful launch of a portfolio of groundbreaking products and immersive experiences, such as Wishables, D-Lish, PatchD, Disney Pez Collaboration, Disney Pets, and Life Goods. • Pioneered an organizational innovation process that fused guest-centric behavior, Disney Storytelling, and market trends to create captivating retail concepts. The process culminated in delivering the award-winning, multi-million-dollar Avatar Land Banshee Experience, and the Bibbidi Bobbidi Boutique Experience for Disney Springs and Disney Cruise Line• Directed and inspired cross-functional teams of artists, Imagineers, and designers to produce highly sought-after and award-winning retail experiences such at Star Wars Galaxy’s Edge and Avatar Land, renowned for their immersive and captivating nature.

Spearheaded the end-to-end design, leadership, and successful execution of creative processes and strategic development for new business initiatives within Disney Theme Park Merchandise. Functioned as a dynamic catalyst and creative change leader. Collaborated with cross-functional teams and categories to explore new opportunities, generate ideas, and drive concepts to market.• Pioneered a holistic ideation model for Disney Parks, leveraging a creative process that resulted in the successful development of new products and experiences such as Haunted Mansion’s Memento Mori retail location.• Translated and facilitated ideation model and techniques into French to support Disney’s Paris Team, which led to the creation and development of the Disney Land Paris Anniversary Collection.• Led creative development with Pixar Senior Leadership and Designers to create immersive products and experiences with Monsters, Inc. and Toy Story whose opening day products received incredible guest praise while driving double digit growth.

Led the creative design and strategic development for all headwear merchandise, a $100 million product category, for Disney Theme Parks and Resorts. Led ideation and innovation for merchandise development and content, financial forecasting and planning, as well as forging partnerships with Finance, Design, Media, Marketing, and Merchandise Planning.• Headwear Department tripled in revenue in 36 months• Created one of the most productive SKUs in Disney merchandise history with the Minnie Mouse sequined headband earning $15 million in revenue in 2010 and becoming catalyst for product innovation.• Headwear was ranked #1 volume generating department in Disney Parks Merchandise, up from #5 in 2009.

•Developed and sourced all logo merchandise for Animal Kingdom, a $20 million retail business and beat merchandise plan by 43% for Expedition Everest Attraction.•Developed all kids Fall ’05 and Spring ’06 basic line with volume driven merchandise. In addition to merchandising plan for Expedition Everest, our work helped Animal Kingdom finish the year 19% above plan.

Drove inventory balance and control, labor justification and forecasting, cast recognition and development, while delivering outstanding guest service.