Megan Mckenna Email & Phone Number

Orlando, Fl, Us

Winter Springs, Florida, United States

Winter Springs, Fl

-Develop and implement an annual foodservice marketing plan. This includes working with the Foodservice Committee, Executive Director, Senior Director of Communications, Director of Retail Operations and International Marketing and Director of Operations and Industry Affairs to develop an effective budget and program.-Plan and manage the foodservice marketing program, including foodservice vendors, research, public relations, industry events and promotions. -Develop foodservice communication, training materials, and relevant marketing tools.-Manage the foodservice section of the watermelon.org website to address the needs of the foodservice audience. Engage with social media as needed. -Set up a system to anticipate and monitor trends affecting the foodservice marketing audience. -Keep the Executive Director, board and staff members regularly informed of all foodservice marketing activities.-Work with the Executive Director and the Foodservice Committee to develop a long-range foodservice plan.-Responsible for formulating effective co-operative partnerships with relevant state Department’s of Agriculture, joint merchandising opportunities, commodity boards, etc., and researching and utilizing all opportunities to expand visibility and budget.-Work with the Senior Director of Communications to participate in communications initiatives where foodservice decision makers could be present or needs could be met. -Work with the Director of Retail Operations and International Marketing to participate in retail initiatives where foodservice decision makers could be present. -Work with the Director of Retail Operations and International Marketing to manage the foodservice elements of the MAP Program annually.-Work with the Director of Operations and Industry Affairs to attend industry functions and support the watermelon industry as needed. -Coordinate oversight and review of marketing and promotional materials with the US Department of Agriculture (USDA).

Under administrative direction, plans, directs, and oversees marketing and public relations programs and manages trade shows, and website communications; collaborates with other members of the management team in developing marketing concepts, tactics, and campaigns; and performs other related work as needed.Directs and participates in consumer marketing initiatives, including status calls, reviewing materials developed by the public relations (PR) agency, and travel to and participation in consumer events. This also included nutrition marketing and consumer research.Manages the nutrition agency and other vendors to improve the effectiveness of our nutrition PR and marketing programs; including planning programs, attending events, and editing materials.Plans and manages the retail marketing program, including retail account management, retail project management, retail promotion allocation budgets, fulfillment (payment) for retail promotions, retail reports, collateral, regional trade shows retailer meetings and category development.Directs foodservice marketing and public relations (PR) program, including agency accounts, trade shows, and the promotion of the NMB at foodservice industry events.Oversees all online marketing initiatives including the website, mobile site and social media.Manages crisis communications program including the manual, training and execution should a crisis arise.Direct the planning process for the following year’s marketing program; overlays the strategic plan objectives with each marketing program area, setting program budgets based on available funds and working closely with agencies on the development programs to meet our goals for the next year.Reviews and assesses staff progress reports related to the strategic plan and develops quarterly reports. Develops annual report for the industry. Prepares for and participates in Board meetings, marketing committee meetings and conference calls.

Orlando, Fl

Orlando, Fl

Orlando, Fl

Assisted Director of Marketing in the development and implementation of creative strategic marketing initiatives to achieveincreased visibility to the local consumer, resulting in increased attendance, memberships and program bookings-Oversaw Marketing/Public Relations intern program, from recruitment through placement, ensuring a positive work experience-Defined market research studies to gain knowledge about customer attitudes and behaviors and prepare key strategies-Updated marketing promotional calendar and record daily attendance figures to determine return-on-investment for campaigns-Co-managed all event-driven and campaign direct-mail to include community calendar, quarterly journal and media mailings-Researched and implemented public outreach programs and promotional incentive programs-Maintained comprehensive publicity outreach reports and media tracking for annual report to the Board of County Commissioners-Conducted property tours and host media as assigned