Megan Frank Email & Phone Number

Mount Prospect, Illinois, Us

New York, Ny, Us

In my role as Vice President Global Marketing for the Jim Beam Portfolio, I serve as the global steward for the World’s #1 Bourbon Brand yielding sales $800M+. I define and lead global brand strategy, visual identity, integrated marketing communications, and investment plans as well as head a team consisting of 4 marketers and 30+ regional leads, and multiple cross-functional partners.Key Achievements:∙ Accelerated growth of Jim Beam globally, drove revenue +13% and grew +1 share point by developing brand positioning and communication platform. Advertising copy exceeded Millward Brown Link benchmarks.∙ Championed first-ever pack redesign across entire portfolio increasing premium perceptions.∙ Drove development of consumer insights to create innovation strategy and pipeline for flagship brand to extend to new usage occasions and gain share in fast-growing refreshment segment.∙ Delivered global pricing strategy and roadmap generating $40M+ in annual gross profit via margin improvement.∙ Crafted $1B brand ambition and growth strategy including horizontal expansion, role of innovation, versus base brand growth, mix shift, and price realization.∙ Measured marketing effectiveness across top 5 global markets via MCA and MMA optimizing mix to maximize ROI.

New York, Ny, Us

In my role as Senior Brand Director for the Tequila Portfolio, I head the P&L and strategy ownership for Tequila portfolio with sales exceeding $500M, Ignited the strategic marketing direction for Hornitos, Sauza, and Super Premium Tequila portfolio delivering against key value, brand health, and sales/profit growth objectives. I led a team of 23 brand and commercial marketers and managed our portfolio’s first 5-year growth vision, orchestrating clarity on key business priorities, long-term resourcing needs, and a surge in collaboration among key distributors and customers.Key Achievements:∙ Expertly managed and marketed the Tequila portfolio to consumers through advertising, media/public relations, and marketing promotions that preserved the brand’s integrity. ∙ Authored portfolio innovation strategy that produced more than $150M in incremental sales.

New York, Ny, Us

In my role as Director of Skinnygirl and Courvoisier, I led the P&L and strategy ownership for mega brands Skinnygirl and Courvoisier totaling $300M as well as steered 4-year strategy, roadmap, brand architecture, and positioning to solidify Skinnygirl’s leadership as first-ever spirits lifestyle brand for women.Key Achievements:∙ Outpaced plan by 122% through launch of 9 spirit innovations across 3 beverage categories (wine, vodka, and ready-to-serve).∙ Doubled brand awareness by 30 points and increasing purchase interest over 20% with conception of “Drink Like a Lady” campaign Advertising achieved company’s record high Link scores.∙ Secured position as #1 selling spirits brand at Target through breakthrough programming and product innovation.∙ Released Cognac innovation to exploit untapped opportunity targeting AA women.∙ Crafted US Vodka strategy to assess under-developed and future opportunities within the Beam portfolio for both innovation and increased brand positioning.

New York, Ny, Us

In my role as Senior Brand Director of Jim Beam, my responsibilities included P&L and strategy ownership for world’s #1 Global Bourbon Brand with American sales exceeding $400M.Key Achievements:∙ Generated 17 periods of sales growth through focused efforts on increasing distribution, awareness, and velocity.∙ Produced multi-media ESPN partnership that drove incremental volume and brand health metrics. ∙ Initiated award-winning Bold Choice advertising campaign driving brand reappraisal as evidenced by double-digit increases in brand health metrics and increased trial and conversion. ∙ Elevated mobile focus through strategic use of QR codes, augmented reality incorporated into packaging/retail experience, and media partner extensions.∙ Identified over $20M in savings to counteract COGS headwinds and sustain healthy P&L.

Atlanta, Ga, Us

In my role as the Senior Brand Manager at the Coca-Cola Company, my responsibilities included sole oversight and responsibility for Diet Coke trademark portfolio totaling 25% of US volume and $2B in sales. I managed the complete business planning process from creation of business review, objectives, strategies, tactics, and metrics to the management of agency development of marketing campaign coinciding with a shift in brand target and positioning. Key Achievements:∙ Released Coca-Cola’s first vitamin enhanced carbonated beverage including concept ideation and testing, packaging design, advertising development, forecasting, and in-market tracking. Concept scored in top 10% and generated incremental 40M unit case sales of volume.∙ Honored at The White House for pioneering a $20M award-winning program at Coca-Cola by crafting and executing a first-of-its-kind, integrated charity program incorporating packaging, media support, and retail.∙ Secured 250% budget increase to develop and implement Caffeine Free Diet Coke brand plan including market strategy, sales coordination, merchandising and media plan, creative development, packaging, and programming. ∙ Managed $50M trademark media including agency selection and briefing, media planning, creative development, animatic testing, Link tracking, and optimization.∙ Oversaw and cultivated Live Positively annual plan in support of healthy beverage offerings including relevant food pairing programs, promotional/educational activity, and sustainability initiatives.

Atlanta, Ga, Us

In my role as the Brand Activation Manager for Coca-Cola Trademarked Brands, I championed the strategic plan through the development and execution of programming that supported key channel initiatives.Key Achievements:∙ Led cross-functional teams to develop and execute national marketing programs leveraging assets (e.g. NASCAR, NCAA, PGA, American Idol) to drive sales and profits.∙ Directed development of pitch to win negotiation for 120K gallon Casual Dining customer.∙ Developed and implemented segmentation strategy to capitalize on growing Gen Y and multi-cultural demographics. Successful pilot program results led to national roll out.

Us

Rochester, New York, Us

Chicago, Il, Us

Bs, Communications & Business

Mba, Marketing, Management, & Strategy