Freelance digital marketing and copywriting services with a specialisation in supporting authors find their audience and promote their work.

* Winner of Best Audio at the 2019 British Fantasy Awards• Founder, on-air talent and producer of bi-monthly podcast that receives 4,000+ listens per month• Editorial oversight, including copyediting blogs, research of topics and guests, liaising with publishers and PR agents, and developing interview questions• Designed and built the website from scratch, including content distribution plug-ins for podcast platforms• Developed and implemented our marketing strategy… Show more * Winner of Best Audio at the 2019 British Fantasy Awards• Founder, on-air talent and producer of bi-monthly podcast that receives 4,000+ listens per month• Editorial oversight, including copyediting blogs, research of topics and guests, liaising with publishers and PR agents, and developing interview questions• Designed and built the website from scratch, including content distribution plug-ins for podcast platforms• Developed and implemented our marketing strategy, including a paid social campaign that saw our followers increase by 25% in two months and double over four months• Confident public speaker – invited to be a panelist and interviewer at multiple industry events• Industry networking – publishers and agents approach me for exclusive interviews and PR partnerships Show less

By planning and executing a range of communications and marketing campaigns I supported fundraising, student recruitment, and brand building.- Responsible for recruitment marketing for degree and executive programmes- Established and implemented a lead generation process, resulting in the successful filling of the first iteration of the Rising Public Leaders Programme and a pipeline of future participants- Audited and restructured the email marketing campaign system to avoid… Show more By planning and executing a range of communications and marketing campaigns I supported fundraising, student recruitment, and brand building.- Responsible for recruitment marketing for degree and executive programmes- Established and implemented a lead generation process, resulting in the successful filling of the first iteration of the Rising Public Leaders Programme and a pipeline of future participants- Audited and restructured the email marketing campaign system to avoid duplication of contacts and better segmentation- Delivered LinkedIn marketing campaigns, all of which performed above the industry average of 0.22% CTR by at least double- Project managed a Google Ads campaign for the Kyoto Prize at Oxford which generate the highest traffic ever to the website (a 3,306% increase)- Wrote news articles and blogs in the brand voice for the purposes of inbound/content marketing, promoted organically on the organisation's owned channels- Acted as a SEO and conversion specialist/consultant for all departments - Advised external photographers and videographers on capturing content for marketing purposes- Designed and wrote ads for LinkedIn, Twitter, and Facebook – keeping to brand guidelines while targeting copy for the specific platforms and audiences- Built video scripts and narratives for programme trailers Show less

• Led the development of a new digital magazine, Oxford Answers, from writing the project plan to managing the editorial strategy – the initial development budget was £75K, with an ongoing content budget of £100K per year• Acted as a marketing consultant for internal teams across the School, auditing their current efforts and advising on potential improvements, as well as taking forward proposed changes on their behalf if required; e.g. rewriting marketing emails, copy, and single-minded… Show more • Led the development of a new digital magazine, Oxford Answers, from writing the project plan to managing the editorial strategy – the initial development budget was £75K, with an ongoing content budget of £100K per year• Acted as a marketing consultant for internal teams across the School, auditing their current efforts and advising on potential improvements, as well as taking forward proposed changes on their behalf if required; e.g. rewriting marketing emails, copy, and single-minded propositions for a newly designed customer journey through the funnel • Production of original digital content, including on-camera interviews with guest speakers, written news stories and articles for Oxford Answers, and designed social media assets – tailoring content to user personas, buying stage, content type, and platform• Tracking performance of organic and paid-for content and revising the content strategy based on data• Relationship building and gaining project support from senior management and faculty, including presenting at faculty department meetings and town halls• Identified the need for a Digital Asset Management system, wrote a business case, pitched to senior management, and was given the go-ahead to run a £35K per year SaaS system implementation• Worked closely with the University and the School’s Information Security, Risk and Compliance teams to assess the current risk level and build in a process to protect the School with our digital asset creation and storage, including how to tag and store GDPR forms with their related assets• I was called in to bring the website redesign project back on schedule and over-budget – including running QA testing, vendor management, building stakeholder support, and designing user journeys• My work on the website redesign project, particularly on structure and content, improved site performance from 43% to 82%• Line managed the social media executive to ensure their work followed the agreed strategy Show less

To find an outlet for my interests in popular culture (books, film, TV, comics, games, and music), I started a popular culture website in March 2013 (www.pop-verse.com). I managed the website from all sides – the technical set-up, social media and marketing, editing articles, sourcing images, and writing original content. Articles varied from straightforward reviews to in-depth commentary pieces. Additionally, I solicited, organized, and scheduled articles from contributors.Key… Show more To find an outlet for my interests in popular culture (books, film, TV, comics, games, and music), I started a popular culture website in March 2013 (www.pop-verse.com). I managed the website from all sides – the technical set-up, social media and marketing, editing articles, sourcing images, and writing original content. Articles varied from straightforward reviews to in-depth commentary pieces. Additionally, I solicited, organized, and scheduled articles from contributors.Key skills:Wordpress CMSContributor/freelancer managementProviding editorial feedbackCreating targeted contentBrand managementSchedule managementCopywriting Show less

I updated profiles of literary agents and agencies for the Agent Hunter website - an up-to-date and comprehensive database of all agents across the UK. The site helps writers find the right agents to submit to, flagging agent interests, submission policies, client lists, and whether they are looking for new clients.Key skills:ReasearchCopywritingDatabase managementQA/functionality testing/bug tracking

Promoted to Senior Producer in June 2016.As a Multimedia Producer, I helped Elsevier to develop their media and eLearning capabilities, and contribute to internal initiatives and working groups designed to address changes within the industry. My role involved translating stakeholder ideas into clear project scopes and technical briefs for developers to work from and ensuring the deliverables are realised to schedule and budget. I also worked as the department’s liaison with IT, using… Show more Promoted to Senior Producer in June 2016.As a Multimedia Producer, I helped Elsevier to develop their media and eLearning capabilities, and contribute to internal initiatives and working groups designed to address changes within the industry. My role involved translating stakeholder ideas into clear project scopes and technical briefs for developers to work from and ensuring the deliverables are realised to schedule and budget. I also worked as the department’s liaison with IT, using business analysis to define our software needs and overseeing the development of necessary software to aid our workflows. • Using agile project management methodologies, I managed up to 30 multimedia product solutions per year, from brief to final delivery• Business lead on a Digital Asset Management project, representing the needs of the business in the scoping, business analysis, workflow development, and roll-out of the business-wide system, working closely with upper management, software providers, and international and cross-functional teams• As the team’s Lean Six Sigma Continuous Improvement Champion, I tracked our performance across a range of KPI’s (i.e. timeliness) and ran regular improvement projects for any areas of challenge• My skills as a superuser, relationship building, and communicating change were recognised and I was flown to our offices around the globe to deliver system and workflow training• I developed a process for adding Google Analytics for all multimedia assets and regular reporting – there was previously no oversight on performance of any of our digital content• My competency in strategic planning, innovation, and teamwork were recognised with several departmental awards Show less

Working in the small onscreen/eProduction team, I managed a busy work schedule to tight deadlines and strict budgets, typeset manuscripts, organise freelancers, acted as a project manager for all titles under my care, and was in charge of all the artwork in our team (working with Adobe Creative Suite). The typesetting programme I used required me to code and tag documents using xml structure, and I had the skills to make a new template from scratch. Working closely with ebooks, I helped them… Show more Working in the small onscreen/eProduction team, I managed a busy work schedule to tight deadlines and strict budgets, typeset manuscripts, organise freelancers, acted as a project manager for all titles under my care, and was in charge of all the artwork in our team (working with Adobe Creative Suite). The typesetting programme I used required me to code and tag documents using xml structure, and I had the skills to make a new template from scratch. Working closely with ebooks, I helped them set-up an efficient workflow where production editors and ebooks controllers are able to best work together. I was on the organisational team for Production Seminars – we found speakers both internally and externally to give valuable insights into other areas of publishing that production may otherwise not be exposed to. I was also co-editor of Parklife (a monthly internal magazine), and a regular contributor. At T&F I completed a copyediting course, work with proofreading mark-up, and developed a strong eye for detail.Key skills:Internal communicationsTypesettingXMLCopyediting and proofreadingAttention to detailProject managementWorking with academics Show less

I volunteered at the student radio station to present and produce a weekly music show entitled ‘Megan’s Mixed Bag’. I was required to research material, produce track-listings and podcasts, market the programme, proving outstanding personal organisation and commitment to challenges. I was also involved in the music team where I interviewed artists and reviewed upcoming CDs.

I volunteered at a popular community radio station, working as an announcer on the breakfast show. My other duties included researching topics for discussion, digitally editing audio clips and providing voiceovers for advertisements promoting local events and competitions.

As part of my university degree I took part in assessed work experience. The FAWWA supports any literary or artistic endeavours in the local area, with a focus on funding for local writers. I provided general administrative assistance, as well as creating an organised system for arts grants applications. As part of the course requirement, I had to work on a large project – for which I researched, wrote, and designed a brochure for FAWWA and their anniversary.

I worked as part of the Front of House team dealing directly with customers’ queries and dealing effectively any issues that arose. I was also required to market the Casino’s services and promote membership benefits. I attended training courses on conflict resolution and responsible gambling to develop my existing people skills.