▪ Marketing lead on strategic corporatewide initiative Experiences Worth Sharing for Sub-Zero Group. Assessed customer experiences across entire customer lifecycle and identified greatest opportunity areas to enhance the customer experience to increase loyalty and sales to drive business objectives for Sub-Zero, Wolf and Cove brands.▪ Conducted market research on competitive residential multifamily complexes, housing market availability and consumer demand for NORF Companies. Optimized the architectural design for a $100 million 350,000-square-foot historic real estate development project in downtown Tyler, TX.▪ Managed a waterfront real estate development project in Miami Beach, FL, which netted a 65% gain in 1.5 years.

▪ Board Member of HCC, participating in quarterly Board meetings and advising on ongoing company strategy & reporting, marketing, employee communication and company culture.▪ Assisted in financial analysis and revising HCC’s business plan as the company evolved its strategy and business model to optimize profitability as a result of COVID impacts on the construction industry.▪ Led the multiyear employee engagement survey, identifying opportunity areas for improvement as well as areas of strength to optimize corporate culture and increase retention and overall employee engagement.▪ Optimized HCC’s website through updated content, design and UX.

Led brand strategy and marketing execution for the leading luxury cruise line in the industry, with a global team of 56 employees across Consumer & Trade Marketing, Creative Services, eCommerce and Public Relations. Oversaw marketing teams in the U.S., UK, Australia, Mexico, Brazil and Hong Kong.▪ Established the vision for the brand and cultivated a Marketing Team with enhanced capabilities during a pivotal period of high growth, evolution of the brand and significant optimization of the marketing strategy.▪ Repositioned the Regent brand, elevated brand creative and prioritized messaging to focus on key purchase drivers that better aligned with the new brand promise (“An Unrivaled Experience”), which fueled repeat business among past guests and trial among luxury cruisers. ▪ Defined the target audience (“Immersive Explorers”) based on extensive global market research among past guests, luxury travelers and travel partners.▪ Significantly increased demand, which led to the best booked position in the brand’s history.▪ Achieved record bookings across multiple product launches.▪ Regularly reported to the Board and C-Suite on marketing-related key initiatives across the enterprise. ▪ Conceptualized and redesigned the company website (RSSC.com).▪ Restructured the Marketing organization and optimized talent to align with business growth goals and improve workflow and synergies.

Led 23 team members across Product Marketing and Creative Services. Managed in-house agency (Creative Services) to produce 1,900+ jobs per year for Product Marketing, Trade Marketing, Food & Beverage, Direct Marketing, Casino, Onboard Revenue and various other internal departments.▪ Developed marketing plans and materials to launch three Norwegian ships (Bliss, Joy, Escape).▪ Served as Marketing Lead for New Deployment Launches and Destination Marketing.▪ Collaborated with Operations to enhance the loyalty program Latitudes Rewards (relaunched in January 2017) by offering more appealing benefits, improved operational execution and reduced expenses.▪ Optimized Booked Guest communication stream, sending fewer, more relevant and timely messages to better prepare guests for their cruise, which enhanced the guest experience and increased their onboard spend.▪ Developed marketing materials to support the relaunch of CruiseNext, which offers guests the opportunity to buy a future cruise certificate during their current cruise. ▪ Grew revenue for Bank of America co-branded credit card over two years with new (more favorable) contract terms and incremental marketing support, which increased card usage and new account sign-ups.

Vice President, Market Research, Norwegian Cruise Line (2012 – 2015)Director, Market Research, Norwegian Cruise Line (2008 – 2012)Manager, Market Research, Norwegian Cruise Line (2006 – 2008)Established Norwegian’s first Market Research Department as a leadership function that all departments and the Executive Team depended on. Instrumental in driving customer-centric company culture shift.▪ Launched the Guest Experience & Loyalty Scorecard to collect, analyze and report guest feedback about the entire cruise experience. ▪ Identified Food & Beverage as one of the core drivers of guest loyalty. ▪ Conducted segmentation study to size the potential cruise market and identify the right target audience for Norwegian based on brand/product fit and financial potential. ▪ Implemented the Brand Tracker to measure brand perceptions among target segments across competitors.▪ Conducted annual travel agent study (B2B) to measure progress of key performance indicators (KPIs) relative to the competition, understand key opportunity areas and determine improvement initiatives that would increase recommendations from the largest distribution channel. ▪ Led annual Employee Engagement study to obtain feedback from team members, determine opportunity areas based on drivers of engagement, develop action planning tools and measure progress.

Responsible for designing, executing and analyzing consumer research for Charmin and Bounty brands.

Roles of increasing responsibility, culminating in Associate Director of Product Marketing, AT&T