▪️Digital Strategy Development: Expert in crafting tailored digital marketing plans that align with business goals and target audiences, ensuring effective brand positioning and market penetration.▪️Content Creation and Management: Proficient in developing compelling content across various platforms, including social media, web, and multi-channel ad campaigns to engage audiences and build brand loyalty.▪️SEO and SEM: Adept at enhancing online visibility through strategic SEO initiatives and targeted SEM campaigns, resulting in improved search rankings and increased web traffic.▪️Social Media Marketing: Skilled in managing social media channels, creating engaging content, and implementing paid social media campaigns to boost brand awareness and drive conversions.▪️Data Analytics and Reporting: Experienced in using analytics tools to track performance, measure campaign effectiveness, and generate actionable insights for continuous improvement.▪️Project Management: Strong project management skills with a proven ability to lead cross-functional teams and deliver projects on time and within scope.Key Achievements:▪️ Successfully increased cross-channel social media following by more than 30% and boosted engagement rates by 74% through strategic content and targeted campaigns in FY23.▪️ Led the digital marketing efforts for a comprehensive Centennial campaign that resulted in Gold, Silver and Bronze Awards from the 41st annual Healthcare Advertising Awards in May 2024.

- Developed the social media strategy and increased engagement for the West Virginia Department of Education, the government agency that oversees the state’s K-12 public school system.- Managed the content calendar and worked alongside a team of graphic designers to enhance the brand voice/aesthetic for the WVDE’s five social media channels with a collective 100K+ followers. - Improved external relations through traditional PR methods such as event planning, media relations, news pitches, press releases/media advisories as well as digital marketing strategies including SEO/SEM, paid digital and social marketing as well as web content curation and CMS management

- Develop and disseminate information to the Marshall University campus community;- Develop, write and edit materials to support the overall marketing and public relations efforts of the university;- maintain and update university websites and assist with social media accounts;- plan and execute special events;- coordinate with the university's graphic designers, photographer, videographer and print shop to produce print and online materials;- learn and implement new and emerging communication technologies

- Coordinate with United Way representatives to establish successful campaign goals- Recruit a committee of self-motivated, highly responsible individuals to help facilitate campaign- Lead committee in strategic development of campaign goals - Determine tasks which best fit our organizational environment- Establish a campaign timeline with consideration of special events - Publicize campaign through printed and digital materials and schedule speaking engagements to fellow employees- Maintain a strong leadership role through timeliness, dependability and respect

- Assisted in the production and design of online surveys;- Gathered and analyzed data from surveys as part of developing future marketing plans for the organization;- Conducted F2F, phone and online interviews for research gathering purposes;- Created market research reports (qualitative and quantitative) from data pulled;- Provided trend-based data for the consumer and organization;- Worked in a timely and efficient manner which encouraged positive employee/consumer interaction

Wrote and edited general assignment news releases, society announcements and obituaries.