I work with clients in YMYL (Your Money, Your Life) niches who want to use content as a product to grow their brand, audience and business. Specializing in health/wellness, retail, professional/personal development, real estate, family law and finance verticals.https://megansobieski.carrd.co/

Led content, social media, email marketing and brand communications for coaching/business advisory startup as inaugural director of content• Oversaw overall content strategy, which organically grew monthly users by 1,450%• Significantly raised standard of content being produced and increased engagement, achieving +433% newsletter performance, +465% social media follower growth and 24% decrease in blog bounce rate• Led team of freelance writers, designers, editors, video editor and in-house social media manager that produced high volume of content across website, social media, 3 newsletters, blog, podcast, courses, books, events and marketing collateral• Maximized team efficiency and budget, improving content production by 542% through a 38-day increase in task lead time and recapturing 80 FTE hours/month, $51k in productivity and $50k in freelance expenses • Expanded organic reach through SEO, growing web traffic by +1,458% visits and target keyword rankings by 300%• Shifted content efforts to prioritize original, expert-backed content with a unique POV• Developed audience-first, analytics-driven culture, leveraging data to gauge market interest in topics/angles and guide research• Evolved brand voice to better convey company’s mission of helping others achieve their full potential • Created and owned company-wide editorial calendar, integrating content campaigns with firm milestones, events and audience interests• Drastically reduced evening and weekend work, promoting healthier work-life balance for team members and creating a more positive, productive work environment

Led content strategy and editorial direction for nationally recognized nonprofit health system, overseeing content development, brand voice and social media• Drove brand awareness and consideration, including growing award-winning Balance. By Geisinger blog from 2.5 to +6 million annual visits, quarterly print/digital magazine membership by 57% and email newsletter subscribers by 27%• Directed award-winning, brand content marketing campaign, #LongLiveHeroes, managing end-to-end production of all written, video and visual content, achieving 2.3M social impressions, 168K social engagements, 43k pageviews and 2k video views • Guided, coached and inspired in-house team of 18 exceptional copywriters, content writers, editors, social media strategists, graphic designers and multimedia specialists, including 4 managers• Shifted content function from tactic- to strategy-based, using high-quality written, multimedia and visual content as a product to tell brand stories, develop meaningful relationships and encourage positive audience behavior • Served as brand steward for organization, managing voice across all audience touchpoints and ensuring tone was on-brand, inclusive and engaging for patient, provider, student and partner audiences• Led and fostered creative thinking, ideation and development of short-, medium- and long-form content formats for all service line marketing campaigns, helping drive demand via +11k patient leads and selection with 20% appointment conversion rate • Oversaw content/copy development for all brand campaigns, service line marketing, digital/traditional channels, OOH, marketing materials, events and brand experiences • Led quarterly department editorial planning to improve alignment of marketing, PR, internal communications and community engagement leaders • Defined content goals, evaluated performance and reported KPIs to stakeholders

Built enterprise’s first digital content program and hired content team from the ground up• Developed foundational SEO guidelines and keyword strategy to increase organic traffic, SERP and leads/conversions o Grew SERPs by 80% in 2-year timeframe, including +274% in p. 1 and +175% in p. 2 rankings• Co-led initiative with digital marketing and web partners to turn website into lead-generating entity o Maintained YoY organic conversion rate of an astounding +30% across all service lines• Guided keyword research and develop SEO guidelines to increase organic traffic and SERPs. Deliver 1,100% increase in p.1 keyword rankings and 207% increase in overall keyword rankings for health/wellness blog in less than 1 year• Oversaw and managed blog, earning multiple awards• Identified content gaps and opportunities for new topics• Leveraged data to guide content research and gauge topics, angles and market interest • Improved reputation of marketing department as trusted advisors by engaging clinical experts in content creation and showing the value of their contribution• 50% of role devoted to writing and editing digital content/copy across all channels: blog posts, web content, email copy, SEM/social ads, landing pages, eGuides, case studies, etc.

Developed and executed communications strategies for 3 regional Geisinger hospitals through PR, video, new media and internal communications• Secured local and regional press exposure through proactive media pitches, reactive responses and paid placements• Served as designated media spokesperson for Geisinger Northeast• Created and supported content, campaigns, media pitches and events to increase visibility in the community and among employees

Appeared in Alternative Press, No Tofu, Billboard.com, Yahoo, Cleveland Free Times, Times Leader, Incisal Edge magazine and more

Developed B2B marketing strategy outlining website revamp, content marketing, social media overhaul, email marketing, customer surveys, print collateral and community outreach tactics

Wrote and edited engaging, optimized product detail pages (PDPs) across all areas of merchandise for HBC Digital brands (Lord & Taylor, Sak’s Fifth Avenue, Sak’s OFF 5TH)• Specialized in luxury goods: Fine jewelry, shoes, beauty, home/lifestyle.• As team lead: Organized, prioritized and managed item counts to reduce time-to-site averages by 100%• Created daily assignment files for 10+ in-house copywriters and freelancers• Updated jewelry, pearl and fur standards for consistency and FTC compliance• Initiated and maintained website clean-up to ensure copy consistency, trademark compliance and grammar precision

• Conducted +5k real estate transactions for national title companies, lenders, attorneys and signing services as an independent contractor• Includes 3 years working as a Closer/Settlement Agent for a multi-state title company• Also worked as one of two Settlement Agents for local Dept. of HUD• Conducted real estate closings: purchases, refis, reverse mortgages, HELOCs, FHA/VA loans, short sales, REO and HUD closings, e-signs, construction loans, HARP and HAMP, etc.• Ran all daily operations of business including marketing; compliance with federal regulations, state laws and industry standards; and billing• Licensed PA notary public. Bonded and insured.

Led inaugural editorial strategy for IR500 consumer goods retail start-up with +250k products• Optimized new and existing product copy descriptions for SEO best practices• Supported sales goals through content marketing (product guides, landing pages, blog posts, etc.)• Generated additional $150k+ in revenue into Q2 through content efforts• Ensured narrative is delivered consistently and effectively to audiences across all digital channels• Conceptualized and kept content relevant based on business needs, trends, holidays, themes and seasons• Implemented organic SEO tactics to increase brand visibility including high-quality, optimized content, technical optimization and backlinking; efforts resulted in significant increase in organic traffic and sales revenue • Utilized social networking, bookmarking and site-sharing tactics to grow web presence and digital engagement • Incorporated customer demographics, product reviews and return rates into brand development strategy• Managed all social media accounts daily including Facebook, Twitter, Google+ and Pinterest• Monitored SEO ranking of PDPs• Developed, wrote and designed bi-weekly email blasts that increased open rate by 12%; CTR by .5%• Developed and managed monthly editorial calendar • Furloughed after 8 months