Megan Sutherland

Megan Sutherland Email and Phone Number

Account Based Marketing Manager @ Newsela
Minneapolis, MN, US
Megan Sutherland's Location
Minneapolis, Minnesota, United States, United States
Megan Sutherland's Contact Details
About Megan Sutherland

Megan Sutherland is a Account Based Marketing Manager at Newsela. She possess expertise in social media, marketing communications, social media marketing, event planning, advertising and 17 more skills. Colleagues describe her as "Megan is marvelous. Not only is she a great team player and collaborator, but Megan is very thoughtful and really strives to understand how to provide unique solutions to specific challenges. Account based marketing is a new function at Newsela, and Megan championed this 1:1 strategy and works closely with sales to figure out how to best market to large enterprise accounts through multi-channel personalized efforts. I highly recommend Megan to anyone looking for a strategic, collaborative marketing manager."

Megan Sutherland's Current Company Details
Newsela

Newsela

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Account Based Marketing Manager
Minneapolis, MN, US
Website:
newsela.com
Employees:
466
Company phone:
1(212)575-1385
Megan Sutherland Work Experience Details
  • Newsela
    Account Based Marketing Manager
    Newsela
    Minneapolis, Mn, Us
  • Thomson Reuters
    Manager, Campaign Planning
    Thomson Reuters Feb 2024 - Present
    Toronto, On, Ca
  • Newsela
    Demand Marketing Manager
    Newsela Sep 2021 - Feb 2024
    New York, Ny, Us
  • Granicus
    Account Based Marketing Manager
    Granicus May 2021 - Sep 2021
    Denver, Co, Us
  • Powerschool
    Marketing Campaign Lead
    Powerschool Nov 2020 - May 2021
    Folsom, Ca, Us
    •Oversaw and executed multi-channel marketing campaigns to reach quarterly pipeline goals•Spearheaded ABM campaign strategy and process using intent data•Analyzed market trends and collect account intel to plan future campaign strategy•Worked cross functionally with sales, customer success, and product to execute ABMcampaigns
  • Hoonuit
    Sr. Marketing Campaign Specialist
    Hoonuit Sep 2017 - Nov 2020
    Minneapolis, Minnesota, Us
    •Collaborated on account-based marketing campaigns to drives sales leads into pipeline•Created & maintained sales team toolkit collateral utilized throughout sales process•Assisted in right for proposal process through content support and strategy •Coordinated the strategy, campaigns, and logistics around attending industry events•Authored blogs, customer communications, and website content to maintain brand consistency•Managed social media channels and strategically promote Hoonuit
  • University Of Minnesota Office Of Admissions
    Carlson School Of Management Freshman Admissions Counselor
    University Of Minnesota Office Of Admissions Jan 2017 - Sep 2017
    •Marketed key benefits and admissions process for the U of M & Carlson School to prospective students and families •Consulted high school students in 1:1 meetings or phone calls, evaluated needs & interests, recommended appropriate program•Strategized and executed quarterly on-campus events to highlight the Carlson School offerings•Innovated outreach program to create goal completion efficiencies •Provided extra mile customer service through facilities tours, specialized visits and scholarship surprises•Exceeded weekly student contact goals (varies weekly: 12-40)
  • Course Hero
    Community Manager
    Course Hero May 2016 - Dec 2016
    Redwood City, California, Us
    •Oversaw the recruitment, training and day-to-day management of 30+ interns selected from top U.S. schools•Contributed to the development of the Course Hero Knowledge Drive, which to the date has donated 250,000+ books to children in the Gambia•Set, reached and exceeded quarterly new account goals of 1,600+ for my region •Created new marketing initiatives unique to each campus to spread brand awareness & increase user acquisition •Organized, developed, executed and moderated user testing in collaboration with in-house engineers, designers and external users
  • News America Marketing
    Account Coordinator & Associate
    News America Marketing Jun 2014 - Apr 2016
    New York, New York, Us
    •Assist in the coordination and execution of in-store, print and digital advertising programs •Manage daily communication with Safeway clients and vendors to ensure seamless implementation•Problem solve critically and efficiently in order to maintain strong client relationships•Perform research based projects outlining ROI and compliance rates
  • Buffalo Wild Wings
    Marketing Intern
    Buffalo Wild Wings Jun 2013 - Nov 2013
    Atlanta, Georgia, Us
    •Researched 14 current core marketing programs leading to the proposal of future recommendations•Coordinated & implemented philanthropic initiatives supporting Boys & Girls Clubs of America, including a Home Office event and school supply drive which filled 92 backpacks for the Clubs•Supported the marketing resource website through statistical analysis, press release updates, and the addition of a philanthropy section•Efficiently managed guest comments by responding to marketing related inquiries •Collaborated and assisted in the activation of the annual Buffalo Wild Wings Bowl Game
  • The Minnesota Daily
    Sales Productivity Director
    The Minnesota Daily Jan 2013 - Aug 2013
    Minneapolis, Minnesota, Us
    •Provided Board of Directors with increased communication and accountability of business department•Calculated monthly budgeted goal for sales team and individual sales representatives•Coached 13 Account Executives on a one-on-one basis•Collaborated with Classified and Retail Sales Managers to develop sales training programs and initiatives
  • The Minnesota Daily
    University Marketing Consultant
    The Minnesota Daily Jan 2012 - Dec 2012
    Minneapolis, Minnesota, Us
    •Leveraged organizational resources to assist marketing efforts to readership base•Personalized advertising solutions to best identify & address needs of clients•Managed a complex client list of over 50, including university, food & beverage, and hospitality •Accounted for 35% of departmental revenue goal
  • University Of Minnesota Office Of Admissions
    Assistant Admissions Counselor
    University Of Minnesota Office Of Admissions May 2012 - Aug 2012
    •Conducted large group presentations on a weekly basis regarding the admissions process•Exceeded monthly contact requirements by 10%•Developed strong interpersonal relationship skills through new student outreach•Highlighted the University of Minnesota-Twin Cities offerings to prospective students through campus tours

Megan Sutherland Skills

Social Media Marketing Communications Social Media Marketing Event Planning Advertising Facebook Marketing Strategy Strategic Communications Email Marketing Blogging Market Research Public Relations Indesign Public Speaking Microsoft Office Marketing Social Networking Digital Marketing Microsoft Excel Powerpoint Online Marketing Management

Megan Sutherland Education Details

  • University Of Minnesota
    University Of Minnesota
    Marketing

Frequently Asked Questions about Megan Sutherland

What company does Megan Sutherland work for?

Megan Sutherland works for Newsela

What is Megan Sutherland's role at the current company?

Megan Sutherland's current role is Account Based Marketing Manager.

What is Megan Sutherland's email address?

Megan Sutherland's email address is me****@****ool.com

What schools did Megan Sutherland attend?

Megan Sutherland attended University Of Minnesota.

What skills is Megan Sutherland known for?

Megan Sutherland has skills like Social Media, Marketing Communications, Social Media Marketing, Event Planning, Advertising, Facebook, Marketing Strategy, Strategic Communications, Email Marketing, Blogging, Market Research, Public Relations.

Who are Megan Sutherland's colleagues?

Megan Sutherland's colleagues are Brooke S., Shubham Agrawal, Jarrod Denson, Diana Leibowitz, Arianna Ranahosseini, Joseph Karanja, Kristi P..

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