As the Head of Merchandise at Seafolly, Australia's most recognized swimwear and beach lifestyle brand, I oversee the global product strategy, planning, and sales of two iconic labels: Seafolly and Jets. With over 20 years of experience in the fashion industry, I have developed a deep understanding of the market trends, consumer preferences, and competitive landscape in this dynamic and fast-paced sector.I am passionate about creating and developing high-performing, loyal, and proactive teams that share the vision and values of Seafolly. I leverage my problem-solving and crisis management skills to overcome any challenges and deliver exceptional results. I am also recognized for my effective communication and negotiation skills, which enable me to build strong relationships with internal and external stakeholders, including suppliers, distributors, and retailers. My mission is to ensure that Seafolly and Jets continue to offer innovative, high-quality, and sustainable products that inspire and empower women around the world.