Lead and manage the Caulks & Sealants category by coordinating and developing the strategic product/platform roadmap to improve DAP’s rate of new product introduction and product portfolio development.

Manage the Patch & Repair product portfolio to develop and promote new products and optimize and grow existing product lines. Identify, develop and execute product strategies based on corporate objectives, market characteristics and trends and profitability requirements. Define and develop product positioning, messaging, feature specifications, unique selling proposition and pricing strategies. Lead cross-functional teams to deliver new, innovative products to market on time and on budget.… Show more Manage the Patch & Repair product portfolio to develop and promote new products and optimize and grow existing product lines. Identify, develop and execute product strategies based on corporate objectives, market characteristics and trends and profitability requirements. Define and develop product positioning, messaging, feature specifications, unique selling proposition and pricing strategies. Lead cross-functional teams to deliver new, innovative products to market on time and on budget. Evaluate the financial aspects of product development, such as return-on-investment and profit-loss projections. Monitor and analyze the competitive landscape, business developments and market trends to identify opportunities and ensure product offering is properly positioned. Execute the development, design and production of packaging, literature, signage and marketing materials in accordance with DAP branding strategies. Develop and participate and/or lead presentations to internal and key strategic retail accounts. Initiate market research studies and analyze their findings to construct strategic go-to-market strategies. Show less

Manage product portfolio to develop and promote new products while optimizing and growing existing lines. Identify, develop and execute product strategies based upon corporate objectives, market trends and financial goals. Define and develop product positioning, brand messaging, pricing strategies and unique selling propositions. Lead cross-functional teams to deliver new, innovative products to market on time, on cost and on budget. Evaluate the financial aspects of product development, such… Show more Manage product portfolio to develop and promote new products while optimizing and growing existing lines. Identify, develop and execute product strategies based upon corporate objectives, market trends and financial goals. Define and develop product positioning, brand messaging, pricing strategies and unique selling propositions. Lead cross-functional teams to deliver new, innovative products to market on time, on cost and on budget. Evaluate the financial aspects of product development, such as return-on-investment and profit-loss projections. Monitor and analyze the competitive landscape, business developments and market trends to identify opportunities and ensure product offerings are properly positioned. Manage and execute the development, design and production of packaging, literature, signage and marketing materials in accordance with branding strategies. Develop and participate in presentations to internal stakeholders and key retail accounts. Conduct market research to ensure understanding of consumer needs and purchase intent. Show less

Managed the commercialization and launch of all products. Managed entire product life cycle from strategic planning to tactical activities while working with marketing team to develop core positioning, packaging, and messaging for all products. Supported product design, development and release process for all products and maintained the product development road map. Interfaced with Research & Development to develop product line extensions and product improvements. Ran beta and pilot programs… Show more Managed the commercialization and launch of all products. Managed entire product life cycle from strategic planning to tactical activities while working with marketing team to develop core positioning, packaging, and messaging for all products. Supported product design, development and release process for all products and maintained the product development road map. Interfaced with Research & Development to develop product line extensions and product improvements. Ran beta and pilot programs with early-stage products. Defined market requirements for current and future products by analyzing competitive landscape and conducting market research. Developed content for internal and external product education strategies and company collateral. Developed hands-on, in-depth knowledge of competitive products and programs. Developed and implemented company-wide go-to-market plan, working with all departments to execute. Supported field by providing training on products, feature/benefit opportunities and competitive comparisons. Show less

Became involved in higher level projects, such as strategic and tactical planning, and gained more responsibility on current project development. Help progress the lead generation pilot initiative into a production program, which over a 16 month period converted 133 qualified prospects into Ameritox accounts. Manage the weekly corporate communication to the company which includes over 800 employees. Manage vendor relationships with our graphic design, promotional and fulfillment partners… Show more Became involved in higher level projects, such as strategic and tactical planning, and gained more responsibility on current project development. Help progress the lead generation pilot initiative into a production program, which over a 16 month period converted 133 qualified prospects into Ameritox accounts. Manage the weekly corporate communication to the company which includes over 800 employees. Manage vendor relationships with our graphic design, promotional and fulfillment partners. Train new field representatives on marketing messages and initiatives at each Ameritox University class and take part in quarterly field sales ride along’s to get real life sales experience with prospective physicians and customers. Manage weekly and monthly inventory of all collateral for the field and began producing marketing collateral through InDesign in December 2010. Support and maintain social media outreach initiatives and manage all reprint rights. Took on the role of marketing project manager for the biggest product launch in company history which required managing all team members to meet strict deadlines, collateral design, development and trafficking materials through all inter-departmental and external channels as well as help train the entire field on the new product. Also support expansion channels – Government Programs, Workers’ Compensation and Managed Care - to ensure all messaging and materials are consistent with their individual audiences. Show less

Supported the Marketing and Sales Departments by developing and executing internal and external marketing communication strategies while implementing a company-wide rebranding. Developed strategies to increase awareness of internal and external programs and services. Built and organized marketing collateral archives, develop and guide all marketing sales collateral through the review and approval process. Planned, directed and coordinated the marketing booth at the 2010 National Sales Meeting… Show more Supported the Marketing and Sales Departments by developing and executing internal and external marketing communication strategies while implementing a company-wide rebranding. Developed strategies to increase awareness of internal and external programs and services. Built and organized marketing collateral archives, develop and guide all marketing sales collateral through the review and approval process. Planned, directed and coordinated the marketing booth at the 2010 National Sales Meeting while traveling as needed to help coordinate appropriate materials for all regional sales meetings. Maintained and managed vendor relationships. Also took the lead on organizational hierarchy and lead generation initiatives for the pilot program. Wrote and distributed company-wide communication newsletters on a weekly basis. Managed inventory of all materials and built and maintain the marketing fulfillment website. Show less

Coached lacrosse for SuperNoVa Select for five years teaching young girls the game of lacrosse. My coaching role for this program is to give the girls a role model throughout their offseason high school program. Not only do I teach the rules and strategies of the game, but I teach them team-building skills, social skills and above all, life lessons they will use in the future. I also help them coordinate and communicate with college coaches to help facilitate the recruiting process.

Taught high school girls the rules and strategies for playing lacrosse. This experience has helped me develop my leadership, team-building and communication skills. Among my various duties, I was responsible for programmed inventory management, setting up and running camps/clinics and processing necessary paperwork for the team to compete.

Interacted with clients assisting them with their financial needs and completing a variety of transactions allowing me to develop strong communication and customer service skills. Responsible for handling numerous types of financial transactions each day ensuring they were completed correctly and in accordance with the bank’s practices and procedures. Awarded Teller of the Month in April of 2009 based on outstanding performances in referrals (sales), balancing accuracy, transaction time… Show more Interacted with clients assisting them with their financial needs and completing a variety of transactions allowing me to develop strong communication and customer service skills. Responsible for handling numerous types of financial transactions each day ensuring they were completed correctly and in accordance with the bank’s practices and procedures. Awarded Teller of the Month in April of 2009 based on outstanding performances in referrals (sales), balancing accuracy, transaction time, overall customer delight and customer wait time. Show less

Reported directly to the Vice President, Marketing Services, supporting various clerical and project needs. Re-catalogued the marketing archives and research files, assisted with multiple administrative duties for the Vice President, supported research projects, events execution and helped prepare for board and team meetings. I was able to participate in meetings with the company’s advertising agency and be a part of planning activities. This internship required extensive use of Microsoft… Show more Reported directly to the Vice President, Marketing Services, supporting various clerical and project needs. Re-catalogued the marketing archives and research files, assisted with multiple administrative duties for the Vice President, supported research projects, events execution and helped prepare for board and team meetings. I was able to participate in meetings with the company’s advertising agency and be a part of planning activities. This internship required extensive use of Microsoft Word, Power Point and Excel. Show less