Megan Geiser Email & Phone Number

Minneapolis, Mn, Us

St Paul, Mn, Us

- Leading the marketing communications team for the 3M Black Leadership Advancement Coalition- Ongoing communications for all of 3M BLAC- Marketing and communications guidance for our other committees- Marketing and branding lead for our annual Leadership Development Conference

St Paul, Mn, Us

Safety & Industrial Business Group- Own and run the intranet site for our organization- Marketing communications lead for our Global Commercial Center (sales, training, operations), Global Marketing Center, Sustainability, and Business Transformation- Clearly and proactively communicate changes within the organization- Create and maintain internal SIBG brand guidelines, templates and tutorials to ensure that we are consistently represented- As changes arise, coordinate and work cross-functionally to develop and align communications plansProject/development work:- 3M Diversity & Inclusion team: streamlining communications & recommending best practices

St Paul, Mn, Us

- Reinvigorated our 3M BLAC brand to go along with the new group name, 3M Black Leadership Advancement Coalition.- Created brand guidelines, logos, email banners, a PowerPoint template and more in order to streamline and properly brand our communications.- Created a new intranet (SharePoint Modern) landing page for our group and managed re-directs- Marketing and branding lead for the annual Leadership Development Conference - created a digital and printed conference booklet for members to keep their notes, learn about presenters, and track the conference; created a cohesive master template for the conference and all internal presenters- Worked across the network to create a Membership Directory (user-generated), presented on PowerBI and fed through a SharePoint list and form that members fill.

St Paul, Mn, Us

Safety and Industrial Business Group (formerly Industrial Business Group)- Develop and polish executive presentations including design, storytelling and branding.- Maintain a consistent brand across the business group through design, color and imagery.- Utilize Adobe Creative Suite to design and edit email banners, printed materials and imagery.- Support internal clients on communications needs including imagery, presentations, branding, - Created best-in-class intranet site during intranet migration to SharePoint Modern- Customer and Internal Communications for US Plant deployments to ERP Automotive Electrification- Coordinated among seven separate divisions to deliver a consistent 3M point of view around Automotive Electrification priority growth platform- Managed a 360°/VR video project. Project included deep integration with division stakeholders, legal, executives and production agency.- Collaborated with our TM/IP attorney and a production agency to develop approved, generic CAD files for a vehicle that can be used in marketing and communication materials throughout the Automotive Electrification Platform. - Thought Leadership

St Paul, Mn, Us

Corporate Communications - Business Transformation • Managed internal marketing communications projects for a global software roll-out affecting all of 3M.• Created a robust website for all employees to access to determine how 3M's software changes will affect them within their role and their team. Created a site map and layout, implemented a style guide, managed content entry, updates and consistency.• Designed and managed executive communications targeting a wide range of audiences, from high-level overviews to technical deep-dives.

Mother, home manager, finance manager, partner coach, tech troubleshooter, negotiator, "know where everything is"-er, inventory manager, childcare-language-barrier solver, grandparent balancer.Making sure the soccer jersey is clean for soccer day, the family is dressed for the weather and for their current size, and sunscreen is on. Ensuring dental and healthcare appointments are prompt, sports are enrolled, and schedules are coordinated.

Minneapolis, Minnesota, Us

zenFlow instructor, combining rowing with restorative yoga poses for a relaxing and mindful workout.

Minneapolis, Mn, Us

• Managed shopper marketing and social media campaigns and promotions for the Phillips Distilling account.• Oversaw budgets, estimated projects and managed all billing for my accounts.• Wrote detailed creative briefs for all projects and managed all timelines from start to finish• Collaborated with print and digital vendors to provide clients with innovative and boundary-pushing options to drive their message home and close the sale.• Developed a detailed Digital Shopper Marketing POV and presented to channel marketing managers, brand managers and digital marketing manager to convey the necessity of tailoring digital messaging for the shopper.• Participate in new business development with other potential clients in order to grow MarketingLab.• Other clients included Delta Faucet, Honeywell, Bellisio Foods and Twin Cities Orthopedic.

Denver, Colorado, Us

• Leveraged user experience knowledge to help improve digital creative and optimize solutions.• Encouraged clients to see the importance of web analytics in order to ensure our digital executions were able to be agile and accurately tracked.• Became the agency’s go-to promotions expert and assisted on several social media brainstorms and projects for other accounts.• Clients included Shell Lubricants, Michelin tires and BFGoodrich tires

Denver, Colorado, Us

• Manage national retail promotions from start to finish for Shell Lubricants brands: Pennzoil, Quaker State and Rotella.• Develop positive, effective working relationships with internal team, clients and partner agencies.• Provide insights in social marketing, digital marketing and industry trends to develop consultative client relationships.• Oversee large budgets and billing for all projects associated with the Shell Lubricants account.• Write creative briefs for all DIY promotions and initiatives.• Participate in research for new business and account growth.• Managed projects and billing for Holmes Murphy, including print ads and digital initiatives.

• Reviewed marketing strategy and made suggestions for improvement, expansion and more efficient execution.• Identified communities, organizations and networks to become involved in.• Managed social media marketing, including posts to various networks, new content to share and communicating with fans and followers.

London, Gb

• Established a firmer presence across Facebook and Twitter• Created a content calendar to help increase engagement.• Increased Twitter followers by 800%, Facebook fans by 21%

Knoxville, Tennessee, Us

• Responsible for coordinating promotions for 14 Seattle-area movie theatres• Coordinated with the 5 main Seattle media outlets in order to trade movie passes for radio, TV, and print advertising• Communicated with film studios to achieve goals for promoting both their films and my theatre locations• Implemented a Flashback Film Festival at an art-house theatre, from sponsorship to film booking, working with both the theatre's general manager and with all relevant departments at the corporate office; brought in approximately 2,000 guests over 8 weeks, selling out 4 of the 8 shows.• Secured $4000 in sponsorships for the annual Free Family Film Festival, and $250 for the Flashback Film Festival• Trained the in-theatre promotions teams in film promotions, including lobby displays and activities, offsite displays and activities, loyalty card promotions, and community involvement• Heavily involved in training and district-level evaluation of a "Project Picture" competition for 2010's Karate Kid; increased average district-level score by approximately 120%.• Attended 2010 Promotions Conference at REG Headquarters in Knoxville, TN

Knoxville, Tennessee, Us

• Responsible for smooth daily operations including customer service, employee training, cash handling, inventory, and projection booth operations• Created and executed Project Picture promotions at Regal Sehome Cinemas for art films, including The Wrestler, Taking Woodstock, and Up in the Air• Created and executed a city-wide promotion with the 3 theatres in town, tying together a Toys for Tots collection effort with the movie The Blind Side

Knoxville, Tennessee, Us

• Utilized excellent communication skills in an effort to provide the customer with the best possible experience • Analyzed monetary errors in order to correct them quickly; communicated with staff to prevent future mistakes• Trained employees and new managers

• Participated in development of a new layout for the Target.com slipcover website• Analyzed sales to determine which SKUs from Curry Sales should be included in future planograms for Target

Tampa, Fl, Us

• Composed several presentations for future Big Brothers Big Sisters interns to give to students at WWU• Participated in setting up and executing the Big Breakfast event• Created marketing materials intended to increase sponsorships and to help incoming mentors

Masters, Digital Marketing

Bachelor Of Arts, Marketing, Psychology