Senior Manager Of Design
Blue Stripe Llc Dba Fresh Produce
Accountable for developing and executing seasonal product strategies. Oversaw bottoms category sales growth by 18% through launch of an exclusive denim collection designed for inclusive sizing. Co-led the expansion of plus size assortment to 80% of the line. Managed the research and execution of fit/sizing, and competitive analysis of this market segment.Initiate growth opportunities; implemented scalable product collections to offer diversity within the assortment, providing a testing ground for new product, and a platform to build on successes. Launched the first loungewear collection for the company that utilized deadstock fabric. Responsible for defining aesthetic pillars to distinguish brand identity within the market. Elevated the top 10 business-driving styles by leveraging data, analyzing price/value strategy, and through consumer engagement which generated 2% margin improvement. Top 10 styles attribute to 22% of total revenue for the business.Manage Design, Product Development, Sourcing, and Quality Control teams; hire and develop highly motivated team members to achieve company wide initiatives, financial targets, and professional development. Improve and implement processes; specializing in lean team management and cross functional coordination for optimal efficiency and collaboration.Integral role in managing brand direction through collaboration with marketing, e-commerce, and visual merchandising.