Megan Cunningham Email & Phone Number

Boston, Ma, Us

• Improve existing and develop new content marketing and ongoing communication with target audiences via email marketing through Marketo • Research and analyze data trends for 3 years to help determine marketing plans for 2015, 2016, and 2017 conferences and seminars• Create campaigns in Salesforce to actively update member status to successfully market to eachtarget audience• Utilize Google Analytics to determine effective campaigns via data analysis• Collaborate with web, data, art, print production, sales, editors, conference producers, and IT teams to generate brand awareness and content management via social media, websites, e-mails, press releases, online and print ads, brochures, and partnerships• Built and launched 32 new event websites (15 multi-stop seminars and 17 conferences)• Independently executed 2 roadshows for 20+ attendees in Toronto and Houston • Spearhead project creation and implementation for college level interns (8+ interns total)

• Coordinated with analytics, development, conference producer, and art teams to create a web page• Wrote copy for email campaigns to prospect attendees and current attendees for over 10 global conferences• Edited InDesign files for online PDF brochures, used by the sales team, conference producers, and event prospects• Compiled Google Analytic statistics for over 7 conferences and 3 seminars for the marketing team for future initiatives• Maintained content management on over 7 conference and 3 seminar websites including the speaker profile page and brochures uploaded to the web• Worked one-on-one with speakers for speaker profile page on event sites and brochure listings for online PDF• Gathered attendee testimonials to use for promotions via email, social media, website, and direct mailing pieces• Authored emails and press releases to be used by both WIS and clients

• Utilized social media resources such as Facebook and Twitter to promote awareness of the unmatched needs of foster youth in the US• Successfully co-planned and co-hosted a fundraiser to generate funds and awareness• Obtained monetary donations to be put towards foster youths' education, athletic and music interests, and supplies such as suitcases

Bachelor'S Degree, Communications/Public Relations

Activities and Societies: Lasell College Cheerleading, Her Campus Lasell Chapter, London Study Abroad 2012, Lasell College Global.

Education record

Aifs Study Abroad Program Fall 2012, Communication, General

Activities and Societies: Travel