• Manage the creative development for acquisition and retention campaigns from brief to creative development, production and deployment of both digital and direct mail campaigns• Responsible for writing internal briefs, reviewing creative and providing feedback to internal departments• Present creative concepts to internal stakeholders and clients• Review analytical reports and provide recommendations for campaign improvements• Develop estimates and manage the budgets for each campaign• Responsible for creating and maintaining relationships with clients, internal departments and vendors• Oversee four Account Coordinators by assisting them with their projects and preform quality assurance checks during major stages of campaigns• Work with Copy Writers and Art Directors in the development of new campaigns and refreshing recurring programs• Quality-check with clients to ensure feedback on creative is implemented • Ensure all projects meet timelines set out in the work back schedule

• Manage integrated digital and direct mail campaigns generating over $400,000 in revenue. Writing creative briefs for agencies, reviewing creative, and providing analytic performance reports• Lead the strategic planning of the yearly marketing plan including building the budget and revenue projections for each project • Developed creative materials for a holiday giving campaign, which included design and execution of print advertisements, emails and brochures; helping to grow revenue by 15%• Created a monthly donor program that included a trigger-based email curriculum consisting of 18 emails, quarterly newsletters and mailings• Managed the creative development process for a large-scale corporate brochure. This included the development of a detailed critical path, coordination of original photography and management of the print production process• Develop and maintain strong relationships with multiple agencies and mail houses• Collaborate with data analysts on building segmentation strategies• Write copy, design emails and digital content for all mailings• Perform post analysis on campaigns to find any trends, patterns, and make future recommendations

• Provided high-level administrative support to the VP and a team of ten staff memberandled in-depth research for multiple global projects and reports on future company expansion• Prepared and uploaded data into various modeling programs. This included data scrubbing, running analysis, extracting results and providing highly detailed reports designed for senior management• Coordinated arrangements for world travel, creating extensively detailed itineraries for multi-city meetings• Held in-depth research for multiple global projects and reports on future company expansion• Produced weekly and monthly departmental and divisional reports• Organized off-site conferences for upper management

• Executed all on-site elements of events including the venue design and setup, themes, décor, vendor logistics and management of venue staff and volunteers• Managed all levels of events ranging from boardroom meetings, conferences and galas with up to 6,000 guests• Acted as the main point of contact for clients while planning their events• Worked with the Executive Chef to develop menus that fit within client budgets and themes• Established high-level relationships with clients, venues, vendors and guests at events• Drafted written proposals; contracts and work back schedules as well as the run of show to ensure seamless event execution • Provided detailed analysis of budgets and event post-mortem

• Managed brand campaigns from concept to on-site activations• Provided first person experience for a wide range of products and services• Trained staff and managed them while on-site for activations• Wrote post campaign reports on activations providing performance metrics including samples, impressions, comments and feedback from potential clients

• Worked as the Marketing Assistant during Christmas and Summer breaks during university.• Planned and organized the company’s annual executive forum. • Produced newsletters, created marketing documents and templates, organized and ordered marketing merchandise