Megan Hansen

Megan Hansen Email and Phone Number

Principal Content Marketing Strategist @ Adobe
Bozeman, MT, US
Megan Hansen's Location
Bozeman, Montana, United States, United States
Megan Hansen's Contact Details

Megan Hansen personal email

n/a
About Megan Hansen

Every problem has an answer; sometimes, we just need to see differently.From the corridors of The White House, to the heartbeat of non-profits, to the digital pulse of Zillow and Adobe — I've walked varied paths. This journey, nearly 6 years with Zillow among them, has sharpened my sight. I distill complexities into simplicity, bring structure to disarray, and forge thoughtful strategies.But let's not rely solely on my account. Here's what others have observed:✨ "Megan has an uncanny knack for spotting what remains unseen to most. She discerns troubles and their remedies effortlessly."✨ "Megan doesn’t wait for problems; she actively seeks and refines them. If there's a challenge, she dives in, headfirst."✨ "In my tenure at Zillow, only Megan has defined who we should care about as a brand and where our opportunity therein lies. She started with a hypothesis, dissected it, and built a compelling case that won both critics and allies. Her argument was both sturdy and inspirational."✨ "Among her peers, the sentiment is unanimous: 'We need more like Megan.'"So, what have these paths taught me?💡POLITICS: A brand isn’t just action; it’s the emotion it evokes.💡ART NON-PROFITS: Creativity doesn’t always demand deep pockets, and rallying a community is paramount.💡TECH COMPANIES: Speak the language of your audience, keep it direct, and value simplicity.How have these principles fueled growth for organizations? They have helped me boost engagement rates by 50%, drive viral product adoption, double positive brand sentiment, and increase customer product adoption.Many can craft business-centric solutions. But the real treasure? Solutions that also touch the hearts of customers. That’s where creativity lies.If you seek a fresh perspective on content, a sharp strategy for entering the market, precise product positioning, or a blueprint for an effective channel plan — I can help.

Megan Hansen's Current Company Details
Adobe

Adobe

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Principal Content Marketing Strategist
Bozeman, MT, US
Website:
adobe.com
Employees:
40967
Megan Hansen Work Experience Details
  • Adobe
    Principal Content Marketing Strategist
    Adobe
    Bozeman, Mt, Us
  • Adobe
    Principal Content Marketing Manager
    Adobe Jan 2024 - Present
  • Zillow
    Principal Integrated Marketing + Content Strategist
    Zillow Apr 2022 - Oct 2023
    - Pioneered Zillow's first-ever targeted marketing audience and developed an accompanying playbook, setting a precedent for comprehensive audience-centric marketing strategies adopted across the entire business- Spearheaded a game-changing brand partnership with Disney, enhancing the organization's market presence and collaboration portfolio- Strategized integrated go-to-market approaches for B2C, B2B, and national brand campaigns- Led the integrated go-to-market efforts for Zillow AI products and was on the internal team for testing AI marketing products to maximize cross-functional and content productivity
  • Zillow
    Principal Content Strategist
    Zillow Jul 2020 - Apr 2022
    - Achieved Double-Digit Engagement Growth by Implementing strategic content pilots and content incubation programs.- Orchestrated the content strategy for the Webby Award-winning “What Moved Us” campaign
  • Zillow
    Sr. Content Strategist
    Zillow Jan 2020 - Jul 2020
    San Francisco Bay Area
    - Established Zillow's Product Positioning Framework, becoming the authoritative voice across all Zillow products.- Led cultural responses and doubled positive sentiment by spearheading Zillow’s responses to cultural challenges, including the COVID and "Racism Has No Home Here" initiatives
  • Zillow
    Content Marketing Manager (Trulia)
    Zillow Jul 2018 - Dec 2019
    - Revamped Trulia's content to achieve top search rankings within just three months- Envisioned and led the content strategy for "The Neighborlys" campaign -- the first-ever national neighborhood awards
  • Zillow
    Content Strategist (Trulia)
    Zillow Feb 2018 - Jul 2018
    - Was the sole content designer for Trulia Neighborhoods, tasked with articulating the distinctive essence of each neighborhood. The launch received widespread acclaim for its innovative approach
  • Picsart Inc.
    Content Marketing Director
    Picsart Inc. Apr 2015 - Nov 2017
    San Francisco Bay Area
    - Led a team of eight in innovative content marketing and community management strategies that were pivotal in driving heightened engagement and product adoption- Leveraged trends and syndication for viral success which resulted in the app trending in the App Store on two occasions, an impressive 50% surge in in-app engagement, and inclusion among the top 5 most downloaded apps
  • National Youngarts Foundation
    Content Marketing Director
    National Youngarts Foundation Jun 2009 - Apr 2015
    Miami, Florida, United States
    - Pioneered the inaugural content marketing strategy for the organization while overseeing a team of five direct reports, all of whom were promoted during my tenure- Expanded the foundation's reach by 25M and boosted alumni engagement and applications by 50% through the implementation of the Foundation’s first-ever lifecycle and social campaigns
  • Corcoran Gallery Of Art
    Marketing Manager
    Corcoran Gallery Of Art Sep 2007 - Jun 2009
    District Of Columbia, United States
    - Orchestrated a dynamic team of 5 professionals focused on membership marketing that successfully doubled the museum's memberships- Effectively oversaw event programming that generated a 50% increase in revenue compared to previous years
  • United States Senate
    Communications Coordinator
    United States Senate Aug 2006 - Aug 2007
    Orlando, Florida, United States
    - Crafted articulate talking points and managed state communications to ensure a consistent and effective public message
  • Skadden Arps Llp
    Legal Assistant
    Skadden Arps Llp Jun 2004 - Jul 2006
    District Of Columbia, United States
    - Meticulously cite-checked and proofread legal documents, ensuring accuracy and compliance, and conducted in-depth legal research and analysis to bolster case strategy and success
  • The White House
    White House Intern
    The White House Jan 2003 - Jun 2003
    District Of Columbia, United States
    - Occupied the highest-ranking internship position within The White House and skillfully composed all official correspondence and talking points on behalf of the Senior Advisor to the President

Megan Hansen Skills

Fundraising Non Profits Public Relations Editing Public Speaking Politics Community Outreach Event Planning Volunteer Management Social Media Grant Writing Event Management Research Program Development Media Relations Strategic Communications Community Development Press Releases Strategic Planning Marketing Communications Social Media Marketing Microsoft Office Writing Nonprofits Marketing Advertising Leadership Email Marketing Facebook Blogging Strategy Management Digital Media Content Strategy

Megan Hansen Education Details

Frequently Asked Questions about Megan Hansen

What company does Megan Hansen work for?

Megan Hansen works for Adobe

What is Megan Hansen's role at the current company?

Megan Hansen's current role is Principal Content Marketing Strategist.

What is Megan Hansen's email address?

Megan Hansen's email address is me****@****oup.com

What schools did Megan Hansen attend?

Megan Hansen attended The George Washington University.

What skills is Megan Hansen known for?

Megan Hansen has skills like Fundraising, Non Profits, Public Relations, Editing, Public Speaking, Politics, Community Outreach, Event Planning, Volunteer Management, Social Media, Grant Writing, Event Management.

Who are Megan Hansen's colleagues?

Megan Hansen's colleagues are Asmit Jena, Rohit Kale, Pmp®, Safe®, Csm®, Garry Sandor, Valentina Bodurri, Natsuda Khamhom, Erica Park, Nahush Rao.

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