Megan Shaw Email & Phone Number

Greater Baltimore

• Led all marketing initiatives, resulting in measurable brand awareness and customer engagement growth.• Designed and implemented a social media strategy, increasing follower count and interaction rates.• Developed a detailed marketing plan, enhancing cross-departmental collaboration and resource allocation.• Launched a new service campaign.• Monitored and analyzed campaign performance, providing actionable insights for continuous improvement.• Coordinated with the sales team to produce cohesive marketing materials

Seattle, Washington, United States

• Responsible for marketing projects for Neurosciences Institute, collaborating with stakeholders and vendors. • Managed cross-functional teams to execute strategic marketing campaigns, achieving measurable results. • Developed and implemented digital marketing strategies, enhancing clinical service visibility. • Analyzed campaign performance metrics, providing actionable insights for continuous improvement. • Conducted market research to identify trends, resulting in a 20% increase in campaign effectiveness. • Conceptualized and launched innovative marketing strategies, enhancing brand visibility in the Neurosciences sector. • Coordinated cross-functional teams to streamline marketing processes, improving project turnaround by 15%.

Seattle, Washington, United States

Accountable for the Development Department, overseeing marketing, communications, and fundraising campaigns. • Accountable for the Development Department, overseeing marketing, communications, and fundraising campaigns. • Created and moderated branded content across social media channels, achieving 19% engagement growth. • Developed a 3-year strategic vision for Marketing and Communications, aligning with organizational goals. • Guided board members in Peer-to-Peer fundraising, enhancing individualized plans and goals. • Led the Development Department, enhancing marketing and communications initiatives, resulting in a 19% growth in engagement on Facebook and LinkedIn. • Executed the strategic vision for Marketing and Communications, elevating Uplift Northwest's profile through consistent brand standards and mission alignment. • Coordinated end-of-year annual appeal and Fall email campaigns, achieving a 49% open rate and significant donor engagement. • Managed creation and distribution of the 2021 Impact Report and first-quarter appeal, ensuring accuracy and compelling storytelling

Seattle, Washington, United States

Responsible for building and executing marketing campaigns, website updates, and business development. • Owned and executed website migration from an internal platform to WordPress• Executed all e-newsletter campaigns• Developed distribution list and management process for newsletters• Built a content marketing strategy for the website and nationwide expansion• Sourced requests for proposals (RFP) and delivered the final proposals• Wrote and edited press releases for clients• Programmed (HTML) all surveys in Arc123 software• New business revenue increased by over $500,000 within my first 6 months

Renton, Washington, United States

Responsible for planning and executing quarterly marketing campaigns, including social media, Google Ads, and digital or printed assets.• Increased engagement by an average of 50% across social media platforms• Managed Google Ad campaigns and saw an 11,000% increase in impressions while decreasing spend• Created content with Adobe Photoshop and InDesign• Owned and executed the end-to-end relaunch of the website in August 2019• Secured a free local 2019 super bowl ad• Saved POA an estimated $100,000 during year one by moving responsibilities in-house and negotiating with vendors• Wrote and maintained a Standard Operating Procedure• Physician liaison for referring providers• Introduced CRM software to track contact with referring physicians• Monitored partner websites to ensure a consistent and accurate representation of the POA brand and physicians• The clinic representative on corporate committees• Updated website content for SEO and readability for consumers

Greater Boston Area

● • Led marketing for Lurie Center and MGH Aspire, boosting social media engagement by 82%. • Developed and managed content calendars, ensuring timely execution of marketing strategies. • Designed and updated printed materials using Adobe Creative Suite, enhancing brand visibility. • Maintained and improved three websites, optimizing community service. • Managed email marketing campaigns, keeping the community informed and engaged.

Milford, Massachusetts

• Responsible for all social and digital media content, ad buying, and supporting the website coordinator in building the new website.• Built a multi-platform social media community and increased engagement by an average of 350%.• Measured, analyzed, and reported the effectiveness of all social media campaigns.• Served as project manager and owner for the new digital monitors located in the hospital.• In-house photographer and videographer to create content to support marketing and social media campaigns.• Aster Award winner for promo video.• Built and maintained the digital asset library.• Redesigned and created MRMC’s blog using basic HTML.

Winter Park, Florida

Bridged the admissions and marketing departments to reach potential students. • Built and launched Full Sail’s presence on Schools App, an application for potential students to connect• Developed social media marketing strategies• Social media crisis management, community management, reputation management• Trained over 200 admissions representatives on Schools App and social media policies• Live tweeted university and partner events (concerts, WWE, ESPN)

Winter Park, Fl

• Set up interviews for qualified students• Provided coverage for various Admissions Representatives as needed• Conducted interviews with prospective students as needed• Started a trivia game during the monthly open houses to engage the prospective students

Buxton, Maine

Organized and lead therapeutic groups for a variety of topics. Comprehensive documentation on multiple clients every shift. Trained in crisis response and physical restraints to perform when a client was unable to remain safe.

Augusta, Maine

After identifying the needs, wants and expectations of the stakeholders, I conducted research and used statistical analysis to create a database. The database was designed to track and analyze patterns for police involved shootings.

Master Of Arts (M.A.)

Bachelor Of Science: Criminal Justice