"If you don't understand people, you don't understand business" -- Simon SinekIt’s a simple premise: business decisions get better with knowledge about people at the center.The Insight Inn offers strategic consulting and consumer research, with a common-sense approach. RESEARCHThe idiom is “perception is reality” — and it truly is. Uncovering perceptions out in the world, why they formed, and learning about the people behind them drives the Insight Inn, and helps companies understand people on a whole new level.STRATEGY Companies often frame the world from a company-centric point-of-view; viewing the world from their particular product or service outward. The Insight Inn’s strategy work seeks to re-frame this view, so companies can see their own products and services the way people do.www.theinsightinn.comSome of my writings on brands, consumers, and the business of marketing have appeared in AdMap.AdMap June issue, "The Age of Less,"​ http://www.warc.com/Topics/AdmapJune2014.topicAdMap September issue, "Point of view: the Value of Millennials,"​ http://www.warc.com/Topics/AdmapSeptember2014.topic