Megan Backus Email & Phone Number

Philadelphia, Pa, Us

- Championed and launched comprehensive content management system with over 2,000 individual pieces of content- Partnered with Product team with product development guidance and go-to-market strategy while developing all product marketing related materials- Researched vertical markets and developed marketing plan to increase brand awareness in high-growth verticals- Worked closely with Corporate Training, Mergers & Acquisitions, and Human Resources for any internal or external communication

King Of Prussia, Pennsylvania

Lead brand story creation and dissemination across multiple departments and platforms, including corporate, customer, and acquisition communications as well as sales enablement.- Led internal and external teams for brand refresh project, including quantitative and qualitative research, design of brand assets, and distribution and training of new brand guidelines- Wrote, designed, and maintained product collateral, custom content (PPT, flyers, and website landing pages) to support 60+ member international sales team- Partnered with National Accounts Sales team to increase signed locations through highly-specific account-based marketing tactics- Worked closely with Mergers & Acquisition team to announced closed acquisitions through press releases, acquired customer communications, and internal employee communications

King Of Prussia

Project management role concentrating on the development of marketing content while working to improve customer experience through product interactions- Develop and maintain product collateral- Develop sales enablement content to support 60+ member international sales team - Manage and generate content for SEO/content marketing, social, inbound chat/call lead generation, acquisition communication- Manage brand website as well as subsidiaries website development and SEO- Implement customer communications initiatives to support reputation management - Work closely with Product Management, IT, Sales Ops, and Consumables teams to improve customer experience and design new product- Manage external partners, including web developers and graphic designer

King Of Prussia, Pennsylvania

- Develop and maintain product collateral- Develop account-based content to support 60+ member international sales team- Generate content for SEO/content marketing, social, inbound chat/call lead generation and customer care- Manage brand website as well as subsidiaries website development and SEO, including 2 website launches- Institute and maintain on-demand printing service for sales team- Support corporate communications preparations for brand IPO- Establish, implement, and manage ecommerce platform- Manage external partners, including web developer and graphic designer

- Generate content for SEO/content marketing, social, product collateral, account-based marketing, website- Manage brand website and SEO, including migration to Wordpress platform- Write press releases to support brand awareness campaigns- Establish and manage tradeshow exhibition program- Work closely with Finance team to develop updated invoice design to improve customer engagement

Greater Philadelphia Area

- Develop and maintain product collateral- Manage brand website and SEO, including website relaunch

Newtown, Pa

Write, build, and deploy emails using Constant Contact, Bronto, and MDR, deploying over 10,000 emails a monthWrite copy and basic HTML for MMS Education website updates, using WordPress and DreamweaverManage MMS Education's social media, including LinkedIn, SlideShare, and TwitterEngineer MMS Education's e-marketing campaigns, including Google AdWords, web banner ads, SEO, and remarketingCoordinate and organize company events, including luncheons, conferences, travel arrangements, meeting room spaces, etc. Develop and execute a streamlined process for deploying transactional emails for National Grants Program (has given $10 million to date)

Newtown, Pa

Measure children's feet using patented Olly Fit System and sell shoes to fit customers' needs; regularly in top percentage of sales, selling over $3,200 a monthCreate visual enticing accessory and shoe displays to increase salesResearch and implement new marketing strategies to increase awareness and sales

Langhorne, Pa

Increased industry awareness through press releases, mailers, e-mailers, email blasts and introductory lettersResearched web store market, created contact list for product managersResearched international industry publications and created contact list of editors to expand company reachVarious office duties (organizing files, creating contact lists, answering phones)

Newtown, Pa

Help coordinate out-of-state events, including dinners, activities, and interviewsCreate and maintain press release clip books for clients and SmartMark Communications; notified clients of industry newsResearch pitching opportunities, pitched to local and national mediaOrganize Editorial Calendars, client events, including a book signing for a New York Times Bestseller

Haw River, Nc

Maintained over 3000 contact files for tour promotions departmentUpdated concert listings on Yep Roc Records website and for the marketing departmentCreated spreadsheets detailing artists' rankings on various charts including the AMA's Americana AirplayChart, and MediaGuideCompleted other tasks as needed like organizing poster mailings for all touring artists, transcribing lyrics, and researching for new markets

Bachelor Of Arts, Corporate Communications

Activities and Societies: Lambda Pi Eta, Communications Honor Society National Honors SocietySchool was accredited ACE JMC; Graduated cum.

Education record

Studied Culture, Material Consumption, History of Ireland, Media, and the History of Popular Music; Traveled to Cork, Galway, Belfast.