Megan Baita Email & Phone Number

Chesapeake, Va, Us

- Responsible for the production, deployment and management of front-end web functionality, including coding and publication of web pages, corporate pages, site navigation, static pages, marketing and merchandising initiatives, and page layouts. - Utilizes knowledge of website design/layout best practices and industry standards (including 508 compliance, mobile usability, and user experience) to deliver a consistent, scalable, web-based end-to-end customer experience that produces interactive web content treatment that delivers a consistent cross-channel customer experience.- Maintains a thorough knowledge of system capabilities. Reviews and analyzes usage metrics to make recommendations for site enhancements and new functionality to improve web usability.- Creates SOPs and organizes web production workflow to ensure the team understands duties and tasks.- Assists in managing the delivery of customized web assets on the website, including delivering dynamic content to users based on timing, customer segment, and/or past behavior.- 3+ years of experience overseeing and guiding the work of the Web Production Assistants to follow web industry standards and enhance the team’s performance with new web functionality and improved user experience as shown by our Customer Satisfaction Surveys.- Thoroughly tests web systems for errors and enhancements prior to implementation.- Partners across all departments (merchandising, IT, marketing, call center, design) to improve site assets and functionality including effective collaboration with technical, creative, and integrated marketing teams. Recent projects include a re-design of enterprise related web pages, including our career section which resulted in +18% page traffic increase to LY and an increase in average time on pages +15%.- Oversees special projects and provides guidance to Web Production Assistants to improve their HTML, CSS and JavaScript skills as well as communication skills within the organization.

• Coordinates cross-channel marketing efforts including (but not limited to) social media, email, search engine, and PPC to strategically support overall marketing and sales objectives.• Develops, implements and manages social media marketing campaigns and content, effectively expanding audiences and increasing brand awareness.• Maintains social media calendars, posts, advertising and promotions across social media platforms.• Utilize extensive knowledge of social media advertising to create ad budget and placements. • Builds social engagement via promotions and giveaways.• Monitors social media accounts and responds to customer inquiries using the company’s voice and brand guidelines.• Collaborates with NEXCOM Public Affairs office for the achievement of frequent, timely and positive media coverage for myNavyExchange.com.• Uses statistical analysis to continually measure and report on the ROI of all marketing campaigns.• Plans and executes all web, SEM, social media and display advertising campaigns.• Oversees the day-to-day management of the paid digital accounts, continually optimizing the accounts and allocating the budget effectively to achieve effective returns• Analyzes web store performance and recommends improvements based on user behavior and trends.• Measures and reports weekly, the performance of all digital marketing efforts which include email marketing, social media, paid search and acquisition strategies.• Works with the buying, merchandising and advertising teams to develop email marketing and social campaigns to promote new merchandise and/or promotions in the web store as well as drive traffic to our brick and mortar locations.

• Develops and executes digital marketing strategies to drive e-commerce and brick and mortar sales.• Works with the buying, merchandising and advertising teams to develop email marketing and social campaigns to promote new merchandise and/or promotions in the web store as well as drive traffic to our brick and mortar locations.• Analyzes email engagement to create and test new email marketing strategies based on content and design.• Creates and manages all paid search campaigns with an annual budget totaling $150,000.• Analyzes web store performance and recommends improvements based on user behavior and trends.• Measures and reports weekly, the performance of all digital marketing efforts which include email marketing, social media, paid search and acquisition strategies.• Develops and implements social media marketing strategies to increase followers and encourage engagement.• Monitors social media accounts and responds to customer inquiries using the company’s voice and brand guidelines.

Virginia Beach

• Worked closely with the web design team during re-design projects to create improved user flows and site maps.• Worked closely with the client and web development team to ensure new websites and re-designs were architecturally built and optimized to improve search engine visibility.• Created marketing strategies to improve search engine visibility, brand awareness and user engagement of client’s brand.• Marketing strategies included conversion rate optimization, social media and SEO.

• Assisted in development and execution of digital marketing strategies to drive e-commerce and brick and mortar sales.• Assisted in development of email marketing and social campaigns to promote new merchandise and/or promotions for e-commerce.• Analyzed web store performance and recommend improvements based on user behavior and trends.• Measured and reported the performance of email marketing campaigns.• Assisted with development and implementation of social media marketing strategies to increase followers and encourage engagement.• Monitored social media accounts and responded to customers using the company’s voice and brand guidelines.

• Developed and implemented digital marketing strategies based on client’s short term and long term business goals for B2B and B2C companies with annual marketing budgets totaling $360,000. • Promoted brand awareness and online presence through digital marketing strategies on local and national levels.• Customer liaison for all aspects of client’s campaigns.• Marketing strategies included conversion rate optimization, social media, SEO and content promotion. • Developed and optimized paid advertising strategies for several clients with annual budgets totaling $250,000.• Monthly reporting that includes an analysis of analytics and effectiveness of campaign efforts.

Bachelor Of Science (Bs), Web Development

Education record