Megan Baumgardner Email & Phone Number

St. Louis, MO, US

Greater St. Louis Area

• Train and lead a team of nine in advanced media strategy and buying
• Research latest martech initiatives in partnership with Yahoo & Google to ensure we meet monthly revenue goals
• Technically savvy in digital media execution through Facebook, Google, Bing, Instagram, Taboola, Snapchat, TikTok, LinkedIn, and Outbrain
• Nurture a premier search partnership with leaders in a growing tech space

Greater St. Louis Area

Greater St. Louis Area

• Built multi-channel traditional and digital media plans for Morton Buildings, United Soybean Board, Visit Central Florida, Verdesian Life Sciences, Merck Animal Health, Kinze Manufacturing, CommonGround, Danuser, and.
• Responsible for all steps in media buying and planning process from RFPing, partner evaluations, negotiations, execution, reporting, and analysis
• Lead paid social and search (SEM) strategy and media buyer implementation for accounts totaling $3.8M in spend with increases in campaign budgets YOY
• Measured campaign success beyond the click to analyze number of web sessions, time on site, pages per session, and conversions in Google Analytics
• Developed custom client reports and dashboards to analyze performance and deliver data insights in real-time
• Proactively identify opportunities for campaign optimizations, expansion, and implementation

Greater St. Louis Area

• Led social media strategy and implementation for three Monsanto brands across their respective Facebook, Twitter, and Instagram accounts
• Managed two team members throughout the content generation process to ensure writing adhered to the unique brand voice, objectives, and KPIs for each account
• Achieved YOY increases in organic brand engagements, which capped at 7.2M in 2016 with 68K+ contributing shares/retweets
• Pitched to local, regional, and national trade publications, which resulted in 4.8K earned media placements throughout my tenure
• Monitored online presence and performance through BrandWatch, Moz, Facebook Insights, Twitter Analytics, Sprout Social, Google Analytics, etc.
• Conducted keyword research and determined valuable bidding of relevant keywords and phrases for SEM campaigns

O'Fallon, Missouri

• Responsible for client business process documentation by providing detailed guides on how to perform their job functions within the SyteLine ERP system
• Required long-form copywriting and editing skills to educate new users about the SyteLine experience
• Created custom client reports and queries of data utilizing visually appealing pivot tables connected directly to the SyteLine ERP SQL Server Database

Columbia, Missouri Area

• Increased awareness of the Muck Ruckus 5k through traditional and digital marketing tactics including display, paid search, social media, and email campaigns
• Conducted weekly presentations to student organizations which resulted in 260 event sign-ups

Praha, Czech Republic

• Collaborated with a team of U.S. and Czech students to create a campaign proposal for Nestle Cheerios